Could a placebo work even if you're not consciously aware of it? Scientists have always believed that placebo effects rely on your conscious expectations of what a pill or therapy is supposed to accomplish. But a new study suggests that your unconscious mind can play a key role in triggering a placebo effect.
Studies of drugs that treat schizophrenia, what are also known as antipsychotics, are having fewer effects over time — and it's not because these drugs are becoming any less effective. Rather it's because patients are responding better to placebos – and it's not immediately obvious why this is happening.
It's well known that placebos, or fake medicine, often work better than the real deal. Some doctors secretly prescribe them to problem patients when nothing else is working. But what happens when the patient knows they're taking sugar pills?