Influenced, in the most irritating way, by "mobile multimedia gadgets, those quintessential objects of modernity and style that have become both everyday objects and icons of our era," this cologne features a touch-based play button that presumably sprays whatever club-scented girl-repellent lies within the bottle. It's a pretty silly idea and actually features poor design: No 3.5mm headphone jack? Did JT learn nothing from the T-Mobile G1? But if you want to smell like an international pop star, or at least like an international pop star's publicist, it's available in Europe right now. [Givenchy via Boing Boing Gadgets]