<![CDATA[Gizmodo: pma]]> http://tags.gizmodo.com/assets/base/img/thumbs140x140/gizmodo.com.png <![CDATA[Gizmodo: pma]]> http://gizmodo.com/tag/pma http://gizmodo.com/tag/pma <![CDATA[Olympus Uses Sadistic Machine To Test Tough Cams]]> Canon and Panasonic may have had the hottest new rugged cams at the camera tradeshow in Vegas, but only Olympus had the balls to brutalize their Stylus Tough 6000 for all to see.

As the video shows, Olympus was downright sadistic with their live stress testing, exhibiting supreme confidence in their product's ruggedness. Not just content with a drop test, they also placed 200 pounds of force on their Stylus Tough 8000, froze it in a block of ice and let attendees freely submerge working cameras in a water tank. Bravo! Here's three gold stars for your good work!

Canon and Panasonic, take notes. I'll expect more next time. Much more.

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<![CDATA[Sigma's Flagship SD15 DSLR Feels Like a Rock (in a Good Way)]]> Sigma's upcoming 14-megapixel SD15 DSLR promises to improve on its SD14 predecessor with an improved True II image processor. On display at PMA, the camera feels damn near indestructable when you hold it in your hand.

This camera is clearly for those more professionally minded, and isn't smaller or lighter than some of its competitors. The dual dials up top seem a bit excessive considering there are still plenty of buttons on the back, but all in all, it feels good in your hand. And knowing the Foveon X3 sensor it's powered by, the images will more or less be decent as well.

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<![CDATA[Pentax X70 24x Superzoom Is First With 720p Video]]> Pentax's X70 is a non-DSLR with 24x Superzoom, but it's also the first of its kind to include 720p video recording.

The X70 has a 26-624mm lens, 12-megapixel sensor, 2.7-inc LCD and "Triple Shake Reduction" image stabilization. It can also has an 11fps burst mode, face detection (up to 32 of 'em at once), and a macro mode that can get in as close as a centimeter.

While it does shoot 720p video, the downside is that it only captures 15fps when doing so. But it can also shoot at 480p, QVGA and VGA resolutions.

The size and weight of the camera aren't bad—it's definitely light for it's size, and is noticeably smaller than any DSLR—but the build quality suffers a little bit. It definitely feels plasticky in the hand (part of this being it's light weight), though not entirely flimsy. It's zoom capability, however, is pretty snappy, able to go from 0x to 24x in about the time a normal point and shoot takes to go to max optical zoom. The lens seemed to focus pretty easily, and generally took photos in a quick manner.

The X70 is scheduled for an April release and will cost $400. [Giz@PMA 2009]

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<![CDATA[JVC Everio X: An HD and Slow-Mo Camcorder That Shoots 9MP Stills Too]]> JVC's new Everio X camcorder can handle imaging of all kinds, it shoots both 600fps slow-mo vid and 9-megapixel stills—and can even capture 5-megapixel photos while shooting 1080p HD video.

The 600fps slow-mo shoots at a tiny 640x72 resolution—this isn't a surprise given the resolution of the Casio's awesome slow-mo cams—but you can bump up the resolution by bumping the frame rate down to 300 (480x112) or 120 (480x272). It uses a Konica Minolta lens with 5x optical zoom, with SDHC as for storage.

The Everio X supports 1920x1080 AVCHD, and like I said, can manage 5.3-megapixel stills while in video mode. It uploads to Youtube with one touch and has a new optical image stablization apparently so advanced, the presenter couldn't really tell us how it worked. It also includes a variety of scene modes, including Food mode, Document mode and the extremely creepy Sleeping Face mode (wtf?!).

JVC says this camera is for the early adopter market who want high-end features. As such, the camera is roughly 2.5" x 6" x 1.5", and weighs about a half a pound. It doesn't feel like the lightest, or the smallest camera, but for what it does, its a pretty small package. The jog dial on the back is able to run through most of the main shooting modes, which saves time and effort.

Build quality is pretty solid, and has a nice textured feel on the outsize so it sticks in your hand. The laser touch capacitive strip on the side of the LCD offers another way to zoom and record, though I still prefer the feel of the hard buttons. The JVC Everio X should be out some time in May or June and will cost $1000.

New Nine-Megapixel JVC Everio X Hybrid Camera
Simultaneously Shoots Full HD Video and Digital Stills

Small, light all-in-one camera also shoots slow-motion video and high-speed stills.

LAS VEGAS, March 3, 2009 – JVC today announced a new dual-use camera that shoots high definition video and high resolution digital still images. The new hybrid Everio GZ-X900, or Everio X, is a small, light, all-in-one camera that offers the powerful shooting combination of Full HD video and nine -megapixel still photos, plus creative shooting functions such as slow motion video and high speed "motor drive" still photography.

Highlights of the new JVC Everio X include:
The camera is small enough to slip into a shirt pocket and at just 0.66 pounds is one of the lightest cameras that can shoot 1920 x 1080 Full HD AVCHD video;
Shoots nine-megapixel (no interpolation) digital stills and Full HD video with 1000 TV lines of horizontal resolution – close to the theoretical maximum horizontal resolution for 1920 x 1080 high definition video for no-compromise images;
10x slow motion shooting plays back 2.4 seconds of recorded video over 24 seconds;
Up to six nine-megapixel stills can be shot at 15 images per second – faster than what digital SLRs can achieve;
Simultaneous five-megapixel digital still shooting while recording Full HD video – photos can be shot at shutter speeds as fast as 1/4000 second without interrupting video recording;
Records video and stills to SDHC memory cards.

The new Everio X was designed for the consumer who wants to shoot high quality digital stills and HD video, but wants the convenience of a single camera. While most conventional video camcorders shoot digital stills and most digital still cameras shoot video, the secondary capabilities of these cameras don't offer sufficient quality for many users. Everio X solves that dilemma by providing high quality stills and top quality HD video.

Unique Design
The design of Everio X is a distinct departure from other camcorders, including other Everio models. About the size of a chunky smart phone, Everio X is a slab-sided rectangle without the handgrip, protrusions or indentations found on most camcorders. The design allows plenty of flexibility in how the camera is held – from below, above, or whatever suits the situation and the user's preference. There are top-mounted zoom and record buttons, and a second set next to the LCD screen for additional shooting flexibility. The camera is black with silver accents, with the right side featuring a textured carbon fiber-like finish to provide a secure grip and resist smudges.

Small enough to easily slip into a pocket or purse, Everio X weighs just 0.66 pounds (including the internal battery and a memory card) and measures 2.6 inches tall, 4.88 inches long and just 1.46 inches wide.

1000 TV Lines of Full HD and Nine-Megapixel Stills
A 10.3-megapixel CMOS sensor is at the heart of the camera's superior image quality. The high quality nine-megapixel digital still photos the camera shoots correlate directly to the un-interpolated performance of this 1/2.33-inch CMOS sensor. For the first time ever, it is also the source of 1920 x 1080/60i Full HD AVCHD format video. The camera records at a stunning 1000 TV lines of horizontal resolution – close to the theoretical maximum of 1920 x 1080 Full HD.

JVC's new proprietary optical image stabilization (OIS) technology applies camera shake compensation optically at the Everio X lens entrance to ensure effectiveness throughout the zoom range and allow high quality shooting without a tripod. Everio X also uses a new KONICA MINOLTA HD LENS with a 5X optical zoom.

Further contributing to the camera's high image quality is JVC's HD Gigabrid Premium image processing engine. In addition, face detection technology assures accurate focus and exposure, and HDMI™ V.1.3 with x.v.Color™ provides increased color accuracy when connected to HDTV displays.

10x Slow Motion Shooting, High-Speed Motor Drive Stills
Slow motion video recording is a key Everio X feature. The camera's high-speed recording function shoots ultra-slow motion video. Any one of three speeds – 120 frames per second (fps), 300fps and 600fps – can be selected; the faster the recording speed, the slower the playback motion. With this function, approximately four-second bursts of video are recorded that are then played back over a period of up to 24 seconds, a maximum of 10 times longer than normal speed.

Recording speed
Image size
Recording time
Playback time

600fps
640 x 72 pixels
Approx. 2.4 sec.
Approx. 24 sec. (10x)

300fps
480 x 116 pixels
Approx. 4 sec.
Approx. 20 sec. (5x)

120fps
480 x 270 pixels
Approx. 8 sec.
Approx. 16 sec. (2x)

In the still mode, Everio X offers high-speed shooting, similar to the motor drive function found in some mechanical still cameras. As many as six nine-megapixel photos can be shot at up to 15 images per second, a speed that surpasses what's offered by typical nine-megapixel DSLR cameras. Everio X also allows shooting of 1920 x 1080/60i Full HD video and fully 5.3 megapixel stills at the same time - a unique advantage of this all-in-one camera. While recording video, photos can be shot at shutter speeds as fast as 1/4000 second without interrupting video recording.

5 Mega simultaneous still mode
Shooting speed/
Maximum limit

High speed
60 images / sec.
11 images

Medium speed
11 images / sec.
11 images

Low speed
4 images / sec.
No limit

Global Sharing
With the worldwide explosion of interest in video sharing, Everio X offers easy solutions for distribution. A One Touch Export function provided by bundled software for Windows® makes it easy to export videos into iTunes® for playback on an iPod® or iPhone®. And the One Touch Upload function, when used with the included software for Windows, simplifies uploading videos to YouTube™.

The DVD Creation function makes it easy to transfer video to a disc for archiving or sharing. Create a disc directly from the camera using the JVC Everio CU-VD50 burner/player or CU-VD3 burner SHARE STATION. Other direct storage solutions include third party external hard disk drives from LaCie and Seagate, and an external Blu-ray Disc Burner from LaCie.

The Everio GZ-X900 will be available in June at a nationally advertised value of $999.95.

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<![CDATA[Hands On Panasonic Lumix GH1 1080p HD Video Shootin' Micro Four Thirds Camera]]> Two things make Panasonic's Lumix GH1 Micro Four Thirds camera stand out from its G1 forebear: The mondo 14-140mm kit lens and its 1080p full HD video powahs.

We couldn't pull any video off the cam—it is a prototype, after all—but we did notice while playing around with it that even on its dinky LCD screen, the video produced by its 60 frame-per-second 720p mode is noticeably smoother and less jerky with fast motion than 24fps 1080p mode, so it's what you're gonna wanna shoot your kids' soccer games or your home sex movies with.

Besides video, the camera is otherwise identical to the G1, a Panny rep confirmed—even the screen is the same. And the electronic viewfinder still sucks. =( It should theoretically, he said, have slightly better noise reduction, but that's about it for other differences.

They're being stingy with the price and release date. All the rep would venture is by summer, and for under $1500, neither of which is very helpful—-it better be out by summer, and it better be under $1500, by god. But for now, it will be the cheapest DSLR still camera with swappable lenses to shoot 1080p HD video, which counts for something.

PMA is an annual show where we get to see tomorrow's digital cameras—the ones that'll be populating pockets and purses for the rest of the year. We'll be here for the next couple of days.

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<![CDATA[Kodak's EasyShare Z915 with 10x Optical Zoom Gets Up Close and Personal]]> Kodak, masters of the digital camera that is relatively cheap and easy to use, just went public with their EasyShare Z915, which packs 10x, image-stabilized optical zoom into a 10-megapixel point and shoot body.

In addition, the Z915 also has a "Smart Capture" feature, which "which analyzes scenes and adjusts camera settings to automatically deliver beautiful pictures" (ummm...auto mode?), and a 2.5-inch screen, for reviewing the fruits of your labor. The camera will be available in April for $200 and will come in Red, Grey, Blue and Black color options.

New Digital Camera from Kodak delivers high-zoom, high-resolution performance in a compact design

Kodak's innovative Smart Capture feature delivers beautiful pictures automatically

Rochester, NY, March 3, 2009 - Eastman Kodak Company (NYSE:EK) today introduced a new addition to its versatile line of digital cameras: the KODAK EASYSHARE Z915, featuring a powerful image stabilized 10X optical zoom lens and Kodak's innovative Smart Capture feature that consistently delivers high quality images.

The new camera debuted at Kodak's booth at the 2009 PMA International Convention and Trade Show in Las Vegas (booth F200, South Hall).

The KODAK EASYSHARE Z915 Digital Camera enables avid picture takers to easily capture crisp long-distance shots with a 10X image-stabilized optical zoom lens. The Z915 also offers fast click-to-capture performance and Kodak's innovative Smart Capture feature, which automatically detects the scene being shot and adjusts camera settings to capture the best image possible. Smart Capture also automatically applies KODAK PERFECT TOUCH processing to enhance highlight and shadow areas.

Lightweight and compact, the Z915 is available in a variety of colors: red, blue, black and gray.

"The new Z915 is a versatile camera that's ideal for families on the go, making it ideal for consumers who want more zoom but don't want a bulky camera," said John Blake, General Manager Digital Capture and Devices, Vice President, Eastman Kodak Company. "With its combination of Smart Capture and high zoom with optical image stabilization, the Z915 stands out in a fast-growing product category, and delivers great performance to consumers who are looking for new ways to advance their digital photography experience."
The new KODAK EASYSHARE Z915 Digital Camera offers:

* 10X image stabilized optical zoom lens;
* Kodak's innovative Smart Capture feature, which analyzes scenes and adjusts camera settings to automatically deliver beautiful pictures;
* HD picture capture;
* 10 MP for prints up to 30"x40";
* Versatile AA battery solution in a compact and stylish body;
* Bright and detail-rich 2.5-inch indoor/outdoor color display;

* Compatible with KODAK SDHC/SD Memory Cards;

* Color options include red, blue, black and gray;
* Available at US$199.95 MSRP from April, 2009.

Accessories

A range of accessories will be available for the new KODAK EASYSHARE Z915 Digital Camera, including KODAK Ni-MH AA Rechargeable Digital Camera Batteries and battery charger kits; KODAK SD and SDHC High Performance Memory Cards; KODAK Camera Bags and cases, and much more.

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<![CDATA[Nikon D5000 Cheap DSLR With HD Video and Swivel Display Outed Next Week?]]> Maybe the photo show next week won't be lacking DSLRs—Nikon Rumors claims a "90% chance" that Nikon will be revealing the D5000, a 12.3MP entry-level DSLR with Live View, video and a swivel display.

Earlier, Nikon Rumors had reported that the D5000 would be a lot like their mid-level D90—with a 12.3-megapixel sensor, Live View and video recording—but with no built-in autofocus motor or top-level LCD like the current D60. What'd you get instead is a new kind of flash and tilt-y swivel display like you see on some super zoom cameras.

If this this thing is cheap and small enough, what do you need a super-zoom camera for? And if HD video recording is now in the lowest level DSLR, it's only a matter of one generation of turnover before all DSLRs shoot HD video.

Here's hoping, though, since most everybody has already pooped their new camera offerings, and I'd like at least a couple surprises next week at PMA. [Nikon Rumors]

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<![CDATA[Panasonic Lumix TZ5 Is 10X Zoom Camera and HD Camcorder Rolled Into One]]> Panasonic, obviously eager to combine its skills in HD video and still photography, has built what might be a camcorder-killer: the $350 Lumix TZ5 9.1-megapixel camera with 10X optical zoom lens and 720p high-definition video recording. There are some features we've seen before from Pana: an optical image stabilizer, motion-sensitive ISO control and smart detection of up to 15 faces. Added to that are new powers: automatic exposure adjustment and ever-important in-camera redeye fixing. The junior version of this camera is the $300 TZ4. Though it has the same 28mm wide angle 10X zoom lens, it's got a 2.5" LCD with 230,000 dots, rather than the TZ5's super-fine 460,000-dot 3-incher. It's 8 megapixels, and it won't shoot in HD. I say spring the extra $50 and treat yourself to the way better camera. Gallery and press release after jump. Update: For those of you who were curious, I have confirmed with Panasonic that you can indeed actively use the 10X optical zoom during video recording, making the "camcorder-killer" allegation all the more potent. [Panasonic]

PANASONIC EXPANDS ITS AWARD-WINNING TZ-FAMILY OF LUMIX COMPACT, SUPERZOOM DIGITAL CAMERAS

New LUMIX TZ5 and TZ4 Offer 10x Optical Zoom, 28mm Wide-Angle Lenses and Advanced Intelligent Auto Mode Technologies for Increased Ease-of-Use

LAS VEGAS, NV (January 29, 2008) - Panasonic today introduced two new additions to its award-winning TZ-family of LUMIX digital cameras, the DMC-TZ5 and DMC-TZ4 - both packing a 28mm wide-angle, 10X optical zoom Leica DC lens in a compact design, ideal for the active user needing a versatile camera. By combining a 28mm wide-angle lens, which lets the user capture a wider-framed shot when compared to a traditional 35mm camera, with the TZ-Series 10x optical zoom - consumers are empowered to take expanded shots, both wide and far. Adding to these feature-rich digital cameras, Panasonic also expands its Intelligent Auto technologies with new Intelligent Exposure and Digital Red-eye Correction.

"Panasonic is taking digital photography to a new level and recognizes that everyone, not just professionals, should be equipped with a digital camera powerful enough to take high-quality photos, but compact enough to carry with them everyday," said Alex Fried, National Marketing Manager, Imaging, Panasonic Consumer Electronics Company. "With the success of the TZ3, we're confident that the enhancements we've made to the 2008 TZ-family will make them a must-have for consumers who appreciate advanced, intuitive and versatile digital cameras."

With the addition of Intelligent Exposure and Digital Red-eye Correction, Panasonic's Advanced Intelligent Auto mode consists of seven intuitive technologies, all which are specifically designed to help make photo-taking an enjoyable and seamless process unnoticed by the consumer - helping them to take clear photos. When in Advanced Intelligent Auto mode, the following technologies all operate automatically; the consumer does not need to change any settings:

• Intelligent Exposure - With this new feature, photos will no longer be under- or over-exposed. Instead, the TZ5 and TZ4, instantly analyze the framed image and adjusts the brightness in areas that are too dark because of dim lighting, backlighting or the use of the flash. The camera will automatically adjust the brightness accordingly.
• Digital Red-eye Correction*- This feature helps to eliminate the red-eye problem that sometimes results when taking flash shots at the night. Incorporated into the built-in flash, the camera emits a small preliminary flash before the main flash, detects red-eye and will digitally correct it.
• MEGA O.I.S. - Gyrosensors detect hand-shake and the lens system shifts to compensate, helping to prevent hand-shake from creating a blurry image.
• Intelligent ISO - With Intelligent ISO, the TZ4 and TZ5 can determine if the photo subject is moving and change the ISO setting and shutter speed accordingly, thus giving a blur-free photo.
• Intelligent Scene Selector - Intelligent Scene Selector senses the ambient conditions, recognizes the shooting environment and will automatically select the appropriate scene mode from: Scenery, Portrait, Macro, Night Portrait or Night Scenery mode. This intuitive technology, helps the consumer use the most common scene modes that are built into the camera, but often go unused, without making any manual adjustments.
• Face Detection - Panasonic's Face Detection detects faces anywhere in the frame and automatically chooses the optimal focus and exposure settings so portraits come out clear and crisp. Detecting up to 15 faces, Panasonic's Face Detection can even track a face if the subject is moving.
• Continuous AF - The Continuous AF (auto focus) system maintains focus on the subject even without pressing a shutter button halfway, thus minimizing the AF time.

Also new to the TZ5 and the TZ4 is the Venus Engine IV, Panasonic's new high-performance image processing LSI. The Venus Engine IV produces higher-quality pictures than its predecessor, the Venus Engine III, by using a more advanced signal processing system. The new Venus Engine IV also improves noise reduction, elevates the detection accuracy and corrective effects in both MEGA O.I.S. and Intelligent ISO and reduces the shutter release time lag. Both models also incorporate Intelligent LCD, which detects the lighting condition and controls the brightness level of the LCD in 11 fine steps, to offer optimal clarity in any situation, whether dark or light; indoors or outdoors. With a newly developed 460,000-dot high resolution in the TZ5's 3.0-inch LCD and 230,000-dot in the TZ4's 2.5-inch LCD, photos can be easily viewed on the display, regardless of the shooting environment.

The TZ5, with 9.1 megapixels is capable of recording 720p High Definition motion pictures, and because of its support of SD Memory Cards, is easily compatible with Panasonic VIERA Plasma HDTVs that have an integrated SD Memory Card slot, so viewing photos is simple. The TZ4, with 8.1 megapixels, joins the TZ5 in its ability to take 1920 x 1080 pixel High Definition-ready photos that perfectly fit a wide-screen (16:9) HDTV. Also, with the newly added HD component output capability, users can also connect the TZ models to an HDTV and watch a slideshow complete with mood-appropriate music, choosing from natural, slow, urban and swing.

The Panasonic LUMIX DMC-TZ5 is available in blue, black and silver models for a manufacturer's suggested retail price (MSRP) of $349.95, while the DMC-TZ4 is available in black and silver for an MSRP of $299.95. Both models will be available in late March 2008.

*Digital Red-eye Correction available only on the LUMIX DMC-TZ5.

About Panasonic Consumer Electronics Company
Based in Secaucus, N.J., Panasonic Consumer Electronics Company is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic's U.S. marketing, sales, service and R&D operations. In its commitment to provide consumers with extensive imaging resources, Panasonic LUMIX established the Digital Photo Academy, a series of nationwide workshops designed to instruct consumers how to optimize the features on their digital cameras and produce high-quality photos. Panasonic is honored to support OUR PLACE - The World's Heritage, a project that will create the world's largest photographic collection of UNESCO World Heritage sites, with acclaimed photographers exclusively using LUMIX digital cameras to capture all images. Information about Panasonic LUMIX digital still cameras and its affiliated programs is available at www.panasonic.com/dsc.

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DMC-TZ5/ DMC-TZ4 Specifications
DMC-TZ5: S-Silver, K-Black, A-Blue
DMC-TZ4: S-Silver, K-Black

  DMC-TZ5 / DMC-TZ4
Dimensions (W x H x D) TZ5: 103.3 x 59.3 x 36.5 mm (4.07 x 2.33 x 1.44 in)
  TZ4: 103.3 x 59.3 x 36.2 mm (4.07 x 2.33 x 1.43 in)
Weight TZ5: Approx. 214g (0.47 Ib) Approx. 240g with Battery and SD Memory Card (0.53 lb)
  TZ4: Approx. 208g (0.46Ib) Approx. 234g with Battery and SD Memory Card (0.52 lb)
Camera Effective Pixels TZ5: 9.1 Mega pixels
  TZ4: 8.1 Mega pixels
Image Sensor TZ5: 1/2.33" 10.7 Total Mega Pixels CCD, Primary Color Filter
  TZ4: 1/2.5" 8.32 Total Mega Pixels CCD, Primary Color Filter
Optical Zoom 10x
Extra Optical Zoom TZ5:
  4:3 Aspect Ratio: 11.3x for 7Mega, 13.5x for 5Mega, 16.9x for 3Mega, 2Mega, 0.3Mega
  3:2 Aspect Ratio: 11.6x for 6Mega, 13.9x for 4.5Mega, 16.9x for 2.5Mega
  16:9 Aspect Ratio: 12.1x for 5.5Mega, 14.5x for 3.5Mega, 16.9x for 2Mega
  TZ4:
  TZ4: 4:3 Aspect Ratio: 12.8x for 5Mega, 15.9x for 3Mega, 2Mega, 0.3Mega
  3:2 Aspect Ratio: 12.8x for 4.5Mega, 15.9x for 2.5Mega
  16:9 Aspect Ratio: 12.8x for 3.5Mega, 15.9x for 2Mega
Digital Zoom 4x
  ( Max. 40.0 x combined with Optical Zoom without Extra Optical Zoom )
  TZ5: (Max. 67.5x combined with Extra Optical Zoom)
  TZ4: (Max. 63.8x combined with Extra Optical Zoom)
Focal Length f=4.7-47mm (35mm Equiv.: 28-280mm)
Lens LEICA DC VARIO-ELMAR
  11 elements in 9 groups
  (3 Aspherical Lenses / 4 Aspherical surfaces, 1 ED lens)
Aperture Wide: F3.3 / F8.0 (2 steps) Tele: F4.9 / F11 (2 steps)
Optical Image Stabilizer MEGA O.I.S. (Mode1/ Mode2)
Focusing Area Normal: Wide 50cm/ Tele 200cm - infinity
  Macro / Intelligent AUTO / Clipboard : Wide 5cm / Max 200cm / Tele 100cm - infinity
AF Metering Face / 1-point/ 1-point high speed/ 3-point high speed/ 9-point/ Spot
Focus Normal / Macro, Continuous AF (in Intelligent Auto, On/Off)
AF Assist Lamp Yes
ISO Sensitivity Auto /100 / 200 / 400 / 800 / 1600
  (High Sensitivity Mode : Auto(1600 - 6400) )
White Balance Auto / Daylight / Cloudy / Shade / Halogen / White Set
  White Balance Adjustment (±10steps, except for auto set)
Exposure Program AE
Exposure Compensation 1/3 EV step, +/-2 EV
Backlight Compensation Yes (at Intelligent AUTO mode)
Auto (AE) Bracketing +/- 1/3 EV ~1EV step, 3 frames
Light Metering Intelligent Multiple/ Center Weighted/ Spot
Rec Mode (Mode Dial) Intelligent AUTO, Normal Picture, Motion Picture, Clipboard, Scene 1, Scene 2
Scene Mode TZ5:
  Portrait, Soft Skin, Scenery, Sports, Night Portrait, Night Scenery, Self-Portrait,
  Food, Party, Candle Light, Baby1, Baby2, Pet, Sunset, High sensitivity, Hi-Speed Burst,
  Starry Sky, Fireworks, Beach, Snow, Aerial photo, Underwater, Multi Aspect
  TZ4:
  Portrait, Soft Skin, Scenery, Sports, Night Portrait, Night Scenery, Self-Portrait,
  Food, Party, Candle Light, Baby1, Baby2, Pet, Sunset, High sensitivity, Hi-Speed Burst,
  Starry Sky, Fireworks, Beach, Snow, Aerial photo, Underwater
Shutter Speed 8-1/2000 sec, Starry Sky Mode : 15, 30, 60sec.
Self Timer 2sec / 10sec
Auto Review 1sec, 2sec, Zoom, Hold
Color Mode Standard, Natural, Vivid, Black & White, Sepia, Cool, Warm
Recording Format Still Image: JPEG(Design rule for Camera File system, based on Exif 2.21 standard)
  DPOF corresponding
  Image with audio: JPEG (Design rule for Camera File system, based on Exif 2.21 standard)
  + QuickTime
  Motion picture: QuickTime Motion JPEG
Recording Image Size TZ5:
  Still Image:
  4:3 Aspect Ratio:
  3456 x 2592 pixels, 3072 x 2304 pixels, 2560 x 1920 pixels, 2048 x 1536 pixels,
  1600 x 1200 pixels, 640 x 480 pixels
  3:2 Aspect Ratio:
  3552 x 2368 pixels, 3072 x 2048 pixels, 2560 x 1712 pixels, 2048 x 1360 pixels
  16:9 Aspect Ratio:
  3712 x 2088, 3072 x 1728 pixels, 2560 x 1440 pixels,1920 x 1080 pixels
  TZ4:
  Still Image:
  4:3 Aspect Ratio:
  3264 x 2448 pixels, 2560 x 1920pixels, 2048 x 1536 pixels,
  1600 x 1200 pixels, 640 x 480 pixels
  3:2 Aspect Ratio:
  3264 x 2176 pixels, 2560 x 1712 pixels, 2048 x 1360 pixels
  16:9 Aspect Ratio:
  3264 x 1840 pixels, 2560 x 1440 pixels,1920 x 1080 pixels
Image Quality
Fine / Standard
Motion Picture TZ5:
  4:3 Aspect Ratio: 640 x 480 pixels, 320 x 240 pixels 30 fps, 10 fps
  16:9 Aspect Ratio: 848 x 480 pixels 30 fps, 10 fps
  HD(16:9 Aspect Ratio): 1280x720 30fps, 15fps
  TZ4:
  4:3 Aspect Ratio: 640 x 480 pixels, 320 x 240 pixels 30 fps, 10 fps
  16:9 Aspect Ratio: 848 x 480 pixels 30 fps, 10 fps
Burst Shooting Mode TZ5:
  Full-Resolution Image
  2.5 frames/sec Max. 5 images (Standard mode), Max 3 mages (Fine Mode)
  High-speed Burst Mode:
  Approx. 6 frames/sec (recorded in 2M for 4:3, 2.5M for 3:2, 2M for 16:9)
  TZ4:
  Full-Resolution Image
  3 frames/sec Max. 7 images (Standard mode), Max 4 images (Fine Mode)
  High-speed Burst Mode:
  Approx. 7 frames/sec (recorded in 2M for 4:3, 2.5M for 3:2, 2M for 16:9)
Unlimited consecutive shooting Yes
Intelligent Exposure Yes
Digital Red Eye Correction TZ5: Yes / TZ4: No
Easy Zoom / Zoom Resume Yes / Yes
Zoom in Motion Picture Recording Yes
Still Image Rec. with Audio 5 sec
Audio Dubbing Max. 10sec
Real-time histogram Yes
Composition Guide line Yes (2 patterns)
Built-in-Memory approx. 50MB
Scene Mode Help Screen Yes
Auto Angle Detection Yes
Travel Date / World Time Yes / Yes
Title Edit Yes
Text Stamp Yes
Built-in-Flash Auto, Auto/Red-eye Reduction, Forced On, Slow Sync./Red-eye Reduction, Forced Off
  0.6 - 5.3m (Wide/ISO Auto), 1.0 - 3.6m (Tele/ISO Auto)
LCD Monitor TZ5: 3.0" Polycrystalline TFT LCD Display (460K dots), Field of View : approx. 100%
  AUTO Power LCD mode, Power LCD mode, High angle mode
  TZ4: 2.5" TFT LCD Display (230K dots), Field of View : approx. 100%
  AUTO Power LCD mode, Power LCD mode, High angle mode
Playback mode TZ5:
  [REC]/[Play] Selector switch
  30-thumbnail display, 12-thumbnail display, calendar display,
  zoomed playback (16x max.), playback of favorite pictures,
  image rotation, Resizing (selectable number of pixels),
  trimming, protection, aspect conv. DPOF print setting  
  Creating still pictures from a motion picture, Dual image playback
  TZ4:
  [REC]/[Play] Selector switch
  30-thumbnail display, 12-thumbnail display, calendar display,
  zoomed playback (16x max.), playback of favorite pictures,
  image rotation, Resizing (selectable number of pixels),
  trimming, protection, aspect conv. DPOF print setting  
Slideshow Mode Yes (duration & effect with music adjustable)
Category Playback Yes (in slideshow mode and normal playback)
OSD language English,German,French,Italian,Spanish,Polish,Czech,Hungarian,Russian,
Chinese(Traditional),Chinese(Simplified), Netherlandic,Thai,Korean,
Turkish, Portuguese, Arabic, Persian, Japanese
 
Recording Media Built-in Memory
  SD Memory Card, SDHC Memory Card, MultiMediaCard(Still image only)
Microphone Yes
Speaker Yes
Interface DC Input, AV Output (NTSC/PAL), HD AV Output (Component), USB2.0 High speed
Direct Print PictBridge
Power Li-ion Battery Pack (3.7V, 1000mAh) (Included)
  AC Adaptor (Input: 110-240V AC) (Optional)
Battery life (approx.) TZ5: 300 pictures (CIPA Standard)*1
  TZ4: 330 pictures (CIPA Standard)*1
Included Software PHOTOfunSTUDIO -viewer-
  ArcSoft (MediaImpression / Panorama Maker)
  USB Driver
Standard Accessories Battery Charger, Battery Pack, Battery carrying case
  AV Cable, USB Connection Cable, Strap, CD-ROM

*1. Shooting conditions: 23°C with 50% humidity; LCD on; using SD Memory Card; starting to shoot 30 seconds after turning on the power; shooting once every 30 seconds with the flash in full operation for every other shot; changing the zoom setting from telephoto to wide, or wide to telephoto, for each shot; and temporarily turning the power off after each 10 shots (long enough to lower the battery temperature).

*The number of recordable pictures decreases in Auto Power LCD mode or Power LCD mode.

*Some accessories are not available in some countries.
*The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.
*Leica is a registered trademark of Leica Microsystems IR GmbH.
*The LEICA DC VARIO-ELMAR lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company's quality standards.
*All other company and product names are trademarks of their respective corporations.
*QuickTime and the QuickTime logo are used under license. QuickTime is a registered trademark in the U.S. and other countries.
*This unit is compatible with both SD Memory cards and SDHC Memory cards. You can only use SDHC Memory cards on devices that are compatible with them. You cannot use SDHC Memory cards on devices that are only compatible with SD Memory cards. (When using a SDHC Memory card on another device, be sure to read the operating instructions for that device.)

*Design and specifications are subject to change without notice.


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<![CDATA[Nikon's CoolPix S600, S550, S520, and S210: Slim, Stylish and Plum Purty]]> Point and shoot cameras tend to blur together, so instead of listing them all separately, like their own God's gift to amateur photographers, here are the four S (for "style") series CoolPix cameras Nikon is introducing tonight, and their raisons d'être, plus a gallery of them striking various poses a bit lower down.

CoolPix S210 - Thinner than its predecessors at 18mm thick, with 8MP and electronic vibration reduction, the S210 comes in plum, graphite black, blue, and brushed bronze. The key here is compactness of body and of price: $180.

CoolPix S520 - Step up from the S210, this slightly larger camera reads similar in specs, but with optical image stabilization rather than the electronic kind. You'll pay extra for better pictures; included in the $230 camera's intelligent scene modes is a high-ISO mode one optimized for food. (Yours or someone elses—totally your call.)

CoolPix S550 - A sidestep to the S520, this one also costs $230 and comes in plum, blue and graphite black, but has 10 megapixels instead of 8 and no optical image stablilizer. It does have two cool tricks, however. Smile recognition (already seen in cameras from Sony and others) means it snaps when your subject smiles. The more unusual blink warning system automatically suggests you retake shots where someone's eyes are closed. Pretty crazy stuff—definitely our favorite in the lineup.

CoolPix S600 - This is the high-end performer, a 10 megapixel with 4x wide-angle zoom lens and optical image stabilizer (aka "vibration reduction") that'll cost you $300. It comes in slate black, has the fastest start-up time of any camera in its class (says Nikon) and has an Active Child Mode for getting the fast moving kids. (Yes, grammar sticklers, it probably should be "Active-Child Mode" but nobody asked us, now did they?)

Overall, it's a fine lot of cameras, but I'm not quite taken by the color choices. While I can dig the black and especially that brushed bronze, I do not think I'll ever be down with the plum. No sir. See for yourself in the gallery below. [Nikon]


NIKON'S NEW COOLPIX S-SERIES ARE AS STUNNING AS THE PICTURES THEY TAKE

Nikon is pleased to introduce the new COOLPIX S210, S520, S550 and S600 to its Style Series line of compact digital cameras. The super thin, just 18mm, (less than 3/4-inch) COOLPIX S210 offers 8 effective megapixel resolution, a 3x Zoom-NIKKOR glass lens, Electronic Vibration Reduction (VR) Image Stabilization technology, and a quality-crafted aluminum body. The S210's slim, elegant camera design comes in an array of color options such as plum, graphite black, cool blue, and brushed bronze, delivering high performance and ease-of-operation.

The slim, ergonomic COOLPIX S520 boasts a streamlined profile, 8 effective megapixels, a 3x Zoom-NIKKOR lens, Optical Vibration Reduction (VR) Image Stabilization, and a quality-crafted aluminum body. Style-conscious consumers will love the S520's design, in addition to the latest Nikon technologies that make this camera compact, easy to use, and capable of capturing breath-taking images. Additionally, the S520 adds the "Food Mode" to its existing scene modes. Food Mode allows for users to capture beautiful close-up images of food at high ISO settings in restaurants or other locations where flash photography is not permitted.

The COOLPIX S550 elegantly packs high performance and advanced functions into an ultra-compact body. The S550 boasts 10 effective megapixels of sharp resolution, a 5x Zoom-NIKKOR lens, and Electronic Vibration Reduction (VR) Image Stabilization and two new modes that enhance portrait photography: Smile Mode, which automatically triggers the shutter when the subject smiles, as well as Blink Warning, which displays a warning message when the subject has blinked. The COOLPIX S550 will be available in an array of new colors - plum, cool blue and graphite black - allowing consumers to not only express themselves with their photos, but with their cameras as well.

A standout in the slim-compact camera category, the COOLPIX S600 features an astonishingly fast start-up time, advanced functions, outstanding photographic performance and a slim and stylish body. Boasting 10 effective megapixels, a 4x wide-angle 28-112mm Zoom-NIKKOR lens, Optical Vibration Reduction (VR) Image Stabilization and the fastest start-up time for any camera in its class, the COOLPIX S600 is perfect for consumers who want stunning photos and an equally stunning camera. The COOLPIX S600's all-metal body will be available in ultra-cool Slate Black. For capturing action shots or fast moving kids, the COOLPIX S600 adds an Active Child Mode to the 14 existing scene modes that are standard in COOLPIX cameras.

The new COOLPIX S-Series cameras will be available nationwide beginning March 2008. The S210 will retail for 179.95**, the COOLPIX S520 and S550 will retail for $229.95**, and the S600 will retail for $299.95**.

** Estimated selling price listed is only an estimate. Actual prices are set by dealers and are subject to change at any time.


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<![CDATA[Pick Yer Low-Frill Nikon CoolPix Cam: $130 L18 or $230 P60]]> For every super sexy, super slim, multicolored point-and-shoot, there's a meat-and-potatoes model aimed at classrooms and people on tighter budgets. Nikon's $130 CoolPix L18 comes in blue or red and has some nice enhancements like in-camera redeye removal. The retro-styled CoolPix P60 costs $100 more, because it has a 5X optical zoom lens and an impressive 200,000-dot electronic viewfinder. With some manual controls, it's aimed at people who want to fiddle more, but don't want to break the bank. Both cameras run on AA batteries and have 8-megapixel sensors. [Nikon]

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<![CDATA[Sony DSC-H10: Sony's Basic 10x Lens Camera]]> The H10 is replacing Sony's previous low end in the external lens series, the H3. It has the same 10x zoom rating on its Carl Zeiss lens worth 38-380mm. It also has the same 8.1MP rating, an 3200 ISO, steady shot and face recognition. But has a larger 3-inch LCD and Sony's D-Range tech that accounts for high contrast scenes. It's surprisingly simple for such a big camera, lacking many of the advanced extras found in the much smaller and slimmer T300. It will take lens attachments for wide and telephoto tweaks to the existing focal length, though. $300.

SONY HELPS FAMILIES CAPTURE THE ACTION WITH NEW COMPACT HIGH-ZOOM DIGITAL CAMERA

SAN DIEGO, Jan. 23, 2008 - Sony today unveiled its high-zoom Cyber-shot® DSC-H10 digital camera, a compact model that is ideal for parents looking to capture their families' memories.
With its small dimensions (only 4-1/4-inches wide by 2-3/4-inches tall by 2-inches deep), the new model combines the performance of much larger cameras in a more convenient size. Small enough for a pocket or purse, the 8-megapixel camera is perfect for sporting events, school recitals and vacations, helping you easily capture close-ups, even from a distance.
Designed to replace the current DSC-H3 model, the DSC-H10 camera features a wider 3-inch Clear Photo LCD PlusTM screen for easy playback viewing and menu navigation.
Great Photos Made Easy
The new model has a powerful Carl Zeiss® 10x optical zoom lens and a long-range flash to help you capture details from afar. Its face detection technology can identify and focus on up to eight faces in a frame, and automatically adjusts the focus for correctly exposed photos.
The high-zoom camera includes Sony's advanced sports shooting mode, which combines high shutter speed and continuous auto-focusing to help you capture fast-action shots. This intelligent technology allows the camera to quickly focus on fast-moving subjects by predicting where they will be in the frame - and ultimately reducing shutter lag.
To help you capture well-exposed, natural-looking photos - even in challenging low-light conditions - the new model features high sensitivity shooting (up to ISO 3200). It also incorporates Super Steady Shot® optical image stabilization to reduce blur caused by shaky hands.
The DSC-H10 camera incorporates Sony's D-Range Optimizer (DRO) to help you capture balanced images when shooting in high-contrast or backlit scenes. DRO modifies the range from highlights to shadows through its in-camera hardware processing - ultimately producing more natural, evenly exposed images.
The camera also has helpful functions to manually correct images immediately after capturing them, including in-camera red-eye correction and photo retouching.
Fast and Fun Playback
For fun playback of family photos, the unit's built-in slideshow function helps create slideshows set to your favorite music choices. Up to eight songs can be uploaded via the camera's USB port. To view your favorite images and slideshows just like you view your favorite TV shows - in full 1080 high definition resolution - you can connect the camera to a compatible HDTV set.
Pricing and Availability
The Cyber-Shot DSC-H10 digital camera will ship in May for about $300. Additional accessories will include wide and telephoto conversion lenses, filters, batteries, travel chargers, sports packs and cases. The new model and accessories can be purchased online at www.sonystyle.com, at Sony Style® retail stores, at military base exchanges, and at authorized dealers nationwide. Pre-orders begin on Jan. 31 a

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<![CDATA[Sony DSC-T300: Sony's Top Line Slim Cam]]> The T300 is Sony's newest high-end slim camera, with a 10.1MP sensor, a 16:9 3.5 inch screen and a 5x Carl Zeiss 5x zoom (33-165mm). The camera can dynamically switch between five scene modes, trigger the shutter when it detects a smile, face detect with priority for adults and children, search through photos by face, improved focusing at close distance, image stabilization and a high ISO or 3200 for light sensitivity rare on a camera this small. It can output 1080p slideshows to an HDTV. $400. Unfortunately, it does use a Memory StickDuo, and that 3200 ISO rating can't be anything but grainy.

SONY'S CYBER-SHOT DSC-T300 CAMERA COMBINES FUNCTION WITH STYLE

SAN DIEGO, Jan. 23, 2008 - Sony is taking the wraps off a new 10.1-megapixel Cyber-shot® DSC-T300 digital camera, featuring a stylish, ultra-compact design and intelligent functionality to help reduce the risk of taking a bad photo.
The new model incorporates Sony's new intelligent scene recognition (iSCN), a technology that allows the camera to analyze shooting conditions and automatically select the optimal settings for the best photo results. In iSCN mode, the camera can automatically detect up to five scenes, and choose the best setting for the situation.
In advanced iSCN mode, the camera will shoot using the user's settings and then will automatically step in and take a second shot with optimized settings. If the camera determines that the user's settings are best, then a second photo is not taken.
"We're aiming to make cameras smarter," said Phil Lubell, director of marketing for digital cameras at Sony Electronics. "The T300 camera shows goes beyond face detection to other functions that help customers capture their best photos automatically."
The unit integrates a wide (16:9), 3.5-inch touch screen Clear Photo LCD PlusTM LCD screen for easy navigation and framing; a Carl Zeiss® 5x optical zoom lens; Super SteadyShot® image stabilization and high sensitivity settings up to ISO3200 to help combat blurry photos; and a powerful Bionz™ processing engine.
More Intelligent Features
The camera's updated face detection technology can differentiate between the faces of children and adults. Simply select "child priority" or "adult priority," and the camera will automatically detect up to eight faces in the camera frame, adjusting focus, exposure, white balance and flash for the subjects that matter most.
Lubell said Sony has applied a similar advancement to its "smile shutter" technology, an intelligent camera function that captures smiles automatically by searching for facial movements related to smiles and laughs. Capable of detecting multiple smiles instead of only one, users can apply "child priority" or "adult priority" in smile shutter mode to capture photos only when the intended subjects smile.
New controls on this model include: semi-manual focus, which lets the user set the focus range; improved auto focusing system to cover macro ranges in auto mode; and the addition of Sony's D-Range Optimizer Plus mode that uses a higher image correction algorithm to retrieve more picture detail in bright highlights and dark shadows caused by high-contrast shooting.
Organize and Playback Images in Style
As storage capacities on Memory StickDuo™ and Memory Stick PRO Duo media cards increase, Lubell said, options for easily organizing, accessing and playing back photos is more of a priority. The new camera's internal database allows for advanced filtering to later search for photos by date and smile. Images can be viewed in chronological order or displayed in a helpful calendar view, and organized in the camera's "favorites" folder.
To view your images in stunning 1080 HD resolution slide shows, just connect the DSC-T300 camera to a compatible HDTV set. Slide show includes your choice of background music, including up to eight tracks (a total of five minutes in length) you can upload via USB, and use multiple tracks to create longer slideshows set to music.
The DSC-T300 camera replaces the DSC-T200 model. It will be available in red, black and silver in March for about $400. The camera, as well as a range of accessories, can be purchased online at sonystyle.com, at Sony Style® retail stores (www.sonystyle.com/retail), at military base exchanges, and at authorized dealers nationwide. Pre-orders begin on Jan. 31 at www.sonystyle.com.

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<![CDATA[Sony DSC-S780, DSC-S750: Low-End As Sony Cams Go]]> The DSC-780 and DSC-S750 have lofty-sounding model names, but don't be fooled: they're low end to the tune of $180 and $150. Do Not Want.

At $180, this is not a lot of camera. For a little more, a gadget freak could hit up any other model in the line and do with a better feature set.

They've got 8.1 and 7.2 MP ratings, 3x lenses equivalent to 35-105mm and 2.5-inch screens. They do basic face recognition, have lithium ion batteries and a 1-inch profile.

SONY ADDS PERFORMANCE AND REFINES DESIGN ON ENTRY-LEVEL CYBER-SHOT CAMERAS

SAN DIEGO, Jan. 23, 2008 - Sony has enhanced the features and updated the design of its new Cyber-shot® DSC-S750 and DSC-S780 digital still camera models.
Both of the new entry-level digital still cameras feature Sony's face detection technology, which identifies up to three faces in the camera's LCD frame and automatically adjusts focus and exposure for well-exposed, natural-looking photos.
Sony has also upgraded the two models' power source to Lithium Ion batteries, instead of AA batteries, to extend battery life and allow for a body design that is just 1-inch slim. The DSC-S780 and DSC-S750 cameras can capture up to 270 and 280 shots on a single full charge, respectively.
"Face detection is just one of the technologies we're introducing to help customers take better photos more easily," said Phil Lubell, director of marketing for digital cameras at Sony Electronics.
The 8.1-megapixel DSC-S780 and the 7.2-megapixel DSC-S750 models incorporate CCD imagers, 3x optical zoom lenses, and 2.5-inch LCD screens for easy framing and viewing of photos.
Higher sensitivity settings up to IS01250 have been added to both models to help reduce the risk of blurry photos when shooting in low-light conditions.
Seven convenient scene selections, including twilight, twilight portrait, landscape, soft snap, beach, snow and high sensitivity, allow you to adjust quickly for specific shooting conditions.
The cameras' five-point autofocus system helps take the guesswork out of picture taking by intelligently selecting the best focus for the subject. This helps to ensure that the subject is in focus, even if they are not in the center of the frame.
The cameras are equipped with 22MB of internal memory so you can start shooting as soon as the camera is out of the box. Their capacities can be expanded easily with an optional Memory Stick Duo™ or Memory Stick PRO Duo™ media card, now available in capacities up to 16 gigabytes.
Price and Availability
Available in classic silver, the DSC-S750 model ships in March for about $150, and the DSC-S780 will be available in April for about $180. Options will include travel chargers, batteries, carrying cases, sports packs and other accessories, all sold separately.
The models can be purchased online at sonystyle.com, at Sony Style® retail stores (www.sonystyle.com/retail), at military base exchanges, and at authorized dealers nationwide. Pre-orders begin on Jan. 31 at www.sonystyle.com.

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<![CDATA[Sony DSC-W170, DSC-W150, DSC-W120: Regular Point and Shoots]]> Sony's W series cameras are their midline point and shoots in feature and size. Best feature: Like the T300, it has a smile shutter mode which snaps the show when the subject grins. The W170 has a 10.1mp rating with 28-140mm 5x Carl Zeiss lens. They'll come in lots of colors, with a few minor variations between each model.

The W150 has an 8.1MP rating and a 30-150mm lens. Both have a 2.7-inch screen. The W120 has a 4x optical zoom (no Zeiss), 7.2MPs, and a 2.5-inch screen.

Each have ISOs of 3200, and steady shot. They're available in a few colors, too. Respectively, they are priced at $300, $230, and $200. The W170/150 have iSCN tech for automatically switching between scene modes.

SONY ADDS "SMILE SHUTTER" FUNCTION TO CYBER-SHOT W-SERIES DIGITAL CAMERAS

SAN DIEGO, Jan. 23, 2008 - Sony is introducing a line of colorful W-series Cyber-shot® digital cameras with new imaging technologies for easier photo capture.
The 10.1-megapixel DSC-W170 and 8.1-megapixel DSC-W150 models feature Carl Zeiss® 5x optical zoom lenses with wide angles of view, 28 mm - 140 mm and 30 mm - 150 mm, respectively, and 2.7-inch LCD screens along with eye-level viewfinders. Rounding out the series are the 8.1-megapixel DSC-W130 models and 7.2-megapixel DSC-W120 units with 4x optical zoom and 2.5 inch LCD screens.
The lineup features a wider range of color choices than previous models - from playful pink and blue to sophisticated champagne gold and red.
Newly-available on the W-series cameras is Sony's "smile shutter" mode, which automatically captures an image when your subject smiles - without having to press the shutter. This function even lets you prioritize adult or child faces to capture photos only when the intended subjects smile.
Smart Technology to Capture Better Photos
Each of the new W series models includes Sony's improved face detection technology, which, like the smile shutter technology, can now distinguish between the faces of children and adults. You can select "child priority" or "adult priority" and the camera will detect up to eight faces in the camera frame and optimize focus, exposure, white balance, and flash control.
The W170 and W150 cameras feature new intelligent scene recognition (iSCN) technology, which allows the camera to automatically select the optimal scene mode for a variety shooting situations. In advanced iSCN mode, the camera will take a photo based on the user's settings. If the camera determines that another setting would yield better exposure, it will automatically take a second photo with that setting. The user ultimately has two images to choose from.
Powerful Features for Outstanding Images
The series features a number of powerful features, including: Sony's D-Range Optimizer to retrieve picture detail in photos with harsh highlights or dark shadows; semi-manual focus that allows you to select the focusing distance based on your subject's location; an improved auto focus system that includes macro ranges; Super SteadyShot image stabilization; high sensitivity settings up to ISO 3200; and in-camera editing functions such as "unsharp mask" to sharpen images.
Enhanced Playback Options
The W170 and W150 units are equipped with advanced image management functionality. Filtering options allow you to search for photos by date and smile. Images can be viewed by date or in a helpful calendar view, and organized in the cameras' "favorites" folder for quick retrieval of beloved images.
The slideshow function of W170 and W150 has also been upgraded. Photos can be selected using the same advanced filtering options available in playback mode and transitions have been improved through the application of face detection technology. Now your subjects can take center stage as the slideshow moves through sophisticated pans, fades and wipes. Improvements to the background music function include a choice of more tracks, longer tracks, and multiple tracks for longer slideshows.
To view your images in 1080 high-definition resolution, you can connect each of the cameras to a compatible HDTV sets via HD component cable or Sony's HD Cyber-shot Station® cradle (both sold separately).
Price and Availability
In pink, blue, black and silver, the DSC-W120 camera will be available for about $200 in March. The DSC-W130 model will be offered in pink, black and silver for about $230 that same month. The DSC-W150 model will hit retail in sophisticated champagne, red, black and silver for about $250 in April. The DSC-W170 model will also be available then in those same colors for about $300.
The new models can be purchased online at sonystyle.com, at Sony Style® retail stores (www.sonystyle.com/retail), at military base exchanges, and at authorized dealers nationwide. Pre-orders begin on Jan. 31 at www.sonystyle.com.

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<![CDATA[Pentax K20D and K200D Digital SLRs Rumored]]> Rumors fly about a couple of shiny new Pentax digital SLRs, possibly rolling out January 24th just in time for the Photo Marketing Association (PMA) convention. The Pentax K20D will allegedly replace and look a lot like the $799 K10D (pictured above) that shipped over a year ago, and the K200D is due to replace the aging K100D. If the rumors are true, this is going to be good.

The K20D is said to have a 14-megapixel CMOS sensor instead of the K10D's 10.2-megapixel sensor, along with a 14-bit RAW A/D Processor and our favorite, a 3-inch live view LCD. There will be improved image stabilization inside the virtually unchanged camera body, a shake reduction system Pentax has traditionally approached by moving the CCD rather than shifting lens elements.

The K200D will have a 10-megapixel sensor manufactured by Sony, and a PRIME 12-bit image processor. It will be able to crank out three frames per second, and also may have that larger 3-inch LCD.

There was no word about the main weakness of the Pentax line, its uninspiring collection of lenses. And after all, isn't a wide lens selection one of the most enticing attributes of digital SLRs? [Photography Bay photo by dpreview]

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<![CDATA[PMA is Almost Upon Us - Digital Camera Haters Welcome]]> Photo Marketing Association (PMA), the trade show in Las Vegas where just about all the digital camera manufacturers go to foist their new wares on the people, is almost upon us. That means for about a week, we're going to be bringing you the latest and hopefully, the greatest cameras you will be able to buy for Christmas this year.

But what's a guy that hates cameras to do? Use http://gizmodo.com/gadgets/not:digital-cameras to read Gizmodo, which filters out digital camera posts entirely. You could extend it to any tag we use, be it cellphones, iPods, or Zunes.

Digital Cameras [Gizmodo]

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<![CDATA[PMA News: Canon EOS 30D]]> We've been eagerly awaiting new Canon SLRs from this year's PMA Show in Orlando and we're happy to report that the EOS line has gotten its first upgrade. The 30D is a 8-megapixel digicam with 2.5-inch LCD and the addition of spot metering.

Interestingly enough, the 30D is cheaper than its successor, the 20D and will sell for $1,399 in March. Quite honestly, the upgrade seems rather limited, but slow and steady wins the race, eh?

Canon EOS 30D [LivingRoom]

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