The storage wars are on. Pogoplug launched a new online storage service today, Pogoplug Cloud, with 5GB of free storage and (surprise!) the option to buy more.

Cloud Systems' Pogoplug is the little Linux-based box that can turn any hard drive into a NAS/Server, streaming photos and music not only over LAN, but the internet as well. With the latest iteration, Pogoplug can now stream HD video.

The Pogoplug, a handy device for putting your USB disks in the cloud, was formerly hardwired (or wireless via adapter) and formerly pink. The new $99 Pogoplug Pro is black and has wireless built in.

We enjoy Pogoplug, small device that lets you attach any USB disk and make its contents accessible anywhere to the cloud, when you're not home. Now they support printers!

Pogoplug, a device that lets you put any USB disk onto the internet, is getting a wireless adapter. Now you can have your disk anywhere in your house and still access it from the outside world.

The last time we saw the Pogoplug, it was shockingly pink and not exactly something you'd stick onto your manly, serious-looking desk, but now it comes in a "Biz" version which'll do all the same file-sharing, without the girly looks.

Pogoplug, the gadget that puts a hard drive's content's online just got a new feature: sharing of media with Xbox 360 and PS3 across the local network or cloud.

Like the prior model, the new Pogoplug allows for USB drive sharing over the Internet. It'll run for $129, still have no service fees, take up to four USB drives, and have Twitter and Facebook integration.

The people behind Pogoplug may have raised the price to $100, but they managed to deliver a way to share any USB drive over the internet that's incredibly easy—and it even works with iPhones.

PogoPlug is a little conduit box that plugs into your router on one end via ethernet, and mates with your hard drive via USB on the other.