This is a Hasbro FurReal pony—basically a $270 stuffed animal that wiggles its ears and neighs. Unfortunately for one little boy or girl, it's apparently the sort of toy that gets blown up by confused bomb squads.
Fall off the horse? The best thing to do is to get right back on. That's easier if you're not spurting organ goo out of every ruptured pore. According to the Times, equestrians have turned to airbags.