The MagSafe power cord is one of Apple's smartest features. They tend to crap out after a few months of hard use, though, thanks either to your poor wire-wrapping technique or your dog's penchant for copper wire. But that doesn't have to be the end of the line.
Despite making almost everything we use every day of our lives work, power cables are despised, and we haven't innovated our way out of them yet. This nesting concept cable, however, aims to tame the jungle. But would it work?
Turn your death-trap of precarious wiring into a design feature with E-Line. By placing a grooved, flexible exo-skin around the inner power cord, E-Line creates a semi-rigid cable you're able to spend hours obsessively tidying into a pleasing shape.
If Tutankhamun died today, no one would wrap the pharaoh in cloth—that stuff is useless when one's body rises again in the afterlife. What any guy always needs on hand is a long, radioactive orange extension cord.
If you get a package this size, reinforced with a wooden pallet, your first thought is probably that you've accidentally received, say, six laptops, or a fridge, or a mid-sized sedan. But you'd be wrong.