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pr

Sprint Hooks the Pope Up with Phones; Holiest Celebrity Endorsement Ever

Sprint is providing 600 phones to the Archdiocese of New York for the Pope's visit. In addition, "the Pope's caravan will be tracked through Actsoft's Comet Tracker GPS solution loaded on Sprint phones, transmitting data over a secured network in near real-time for optimum security and accuracy." That's right: the Pope uses Sprint. I don't think there's a more badass celebrity endorsement than that, do you? I can't wait for the ad campaign.

4:30 PM on Fri Apr 18 2008
By Adam Frucci
2,817 views, 70 comments

Latest by robinandtami: It's really a total waste of time to debate which religions are "right." Noone knows, and noone ever will. If you must believe; just believe what lifts you and inspires you to be a better person, and don't worry about more »

pcs

Sony Shamed Into Making 'Fresh Start' Free

Remember this morning when I posted about Sony charging $50 to not install bloatware on new PCs? Looks like Sony realized how jackassy it made them look, as it's going to be free as of tomorrow. Here's the full quote:
"Starting March 22, Sony will offer Fresh Start free of charge. We want VAIO users to have the best experience possible with our PCs, and we believe Fresh Start will help ensure that happens right out-of-the-box."
Huzzah!

4:21 PM on Fri Mar 21 2008
By Adam Frucci
6,313 views, 30 comments

zune

SanDisk PR Spokesperson Vows to Shave Head if Zune Is #2 This Christmas

SanDisk PR spokespeaker Carmella Lyman just promised to ZDNet Writer David Berlind that she'd shave her hair if the Zune was #2 in the portable media player market after this Christmas. According to NPD group, Microsoft's currently ranked 4th place with 3%, and SanDisk is in 2nd place with 10%. If the Zune really was going to jump to 2nd place after the holidays, as Microsoft Entertainment and Devices President Robbie Bach "declared", both Carmella Lyman and David Berlind will shave their heads. Don't pick up the clippers just yet, because it's not that straightforward. More »

5:40 PM on Tue Oct 9 2007
By Jason Chen
9,805 views, 39 comments

Latest by KingRoyale: @bobdobbs: Wow, that's so on-point that I'm STILL laughing at it! "My dad's a...peeping Tom?!" more »

note to pr folks

Embargo Agreements Only Work When Cat Stays In Bag

Today's lineup highlights the futility of most news embargoes. I can count perhaps 10 items that leaked before the official US announcements. I can't tell you what they are—ironically, I'd be breaking now meaningless non-disclosure agreements. And while I'd like to say that all these came from master sleuths or connected Deep Throats, most leaks are ridiculously mundane, springing from a missed memo, sloppy file handling or an overly excited vendor. All of this leads me to believe that companies are not using news embargoes correctly, and should really rethink them. More »

6:45 PM on Tue Aug 28 2007
By Wilson Rothman
3,314 views, 8 comments

Latest by nelson714: costco and target hide all ipod, if you don't belive me. go check your local store. so.. you know what happen @ the speical event.. he heee more »

insider

A Note to PR Folks: I'm Begging for Universal Loan Agreements

So, you know me. We've worked together for years. When I need a review unit, I email you, and we work out the details and everything is gravy. Easy. Except for that silly loan agreement that we have to fill out every single time. And don't get me started about the faxing part of it. Don't you think we can have your lawyers draft up a universal loan agreement that can apply to every product loan going forward? More »

5:17 PM on Thu Aug 23 2007
By Brian Lam
3,710 views, 24 comments

Latest by prodigal_son: @lovgovan: He aint annoyed about having to fax it, or email it, its the fact he has to do it every single time that annoys him. One fax is no big deal, either is one email, but transferring the more »

note to pr people

International Press Junkets Shouldn't Be Free, Just Open

As you know, many electronics companies offer all-expenses-paid trips to journalists to go to Europe and Asia, touring factories and R&D facilities, meeting with executives and eating like kings. The trouble is, the trips are off-limits to the majority of tech reporters, for breach of obvious ethics guidelines. More »

4:42 PM on Fri Jul 20 2007
By Wilson Rothman
2,515 views, 13 comments

note to pr people

DigitalLife is Useful, but Not for News

Last night, in Manhattan's luxurious and conveniently located Roosevelt Hotel, Ziff-Davis Media held a warm-up party for its not-entirely-necessary September trade show DigitalLife. But the show's timing, on the heels of the more successful Pepcom Digital Experience at the end of June, was poor, because it meant little or no news, and mostly stale hands-on opportunities. So why hold this, and why go? More »

2:25 PM on Fri Jul 13 2007
By Wilson Rothman
1,248 views, 3 comments

suspicious liquids

Sony Bottle Mystery Solved

Two nights ago, I enlisted your help in determining the contents of a mystery bottle sent to me by the Sony VAIO team. There were plenty of good guesses—Apple juice, Soylent Green, blanc de noir, and of course, the blood of PS3 engineers. Well, I'm not going to say you're all wrong, but some of you are not right. You want answers? You want the truth? Jump (yes, jump) and watch me unlock the secret of the Sony mystery bottle in living video. More »

12:55 AM on Fri Jul 13 2007
By Wilson Rothman
21,141 views, 23 comments

Latest by Michael: Whoa...champagne in a champagne bottle. What a shocker. more »

mystery

What's In Sony's Bottle?

You know companies are always trying to wine-and-dine tech reporters, but this has to be the weirdest example. Tonight I received a package containing this bottle and nothing else. More »

10:25 PM on Tue Jul 10 2007
By Wilson Rothman
10,381 views, 60 comments

software

Worst PR Pitch Ever?

We just got this in. You decide: More »