USB 3.0 adoption's been slow in a very chicken-and-egg way. Manufacturers don't want to increase costs without consumer interest, and there's little consumer interest without computers being able to use it. Iomega's solving the consumer half of the problem.
With two products, a touchscreen thermostat and a wireless portable thermostat remote, Honeywell has changed how I control my heating and cooling forever. In a good way.