How Apple Sets Its Prices

Apple pricing is unlike almost every other brand in consumer tech: consistent across each and every retailer, and rarely discounted. How do Cook and Co manage to pull that off? » 1/15/13 3:43am 1/15/13 3:43am

Amazon Product Prices Get Marked Up Like Crazy to Give You Fake Savings

It's scary how much I trust Amazon. I don't even question anything—just click, buy and get 2-day shipped for everything. Underwear? Yep. Electronics? Sure. Tweezers? Why the hell not. But what if all those savings you're supposed to be getting on Amazon were fake? What if Amazon ridiculously marks up a product's list… » 2/28/12 1:20pm 2/28/12 1:20pm

Shopobot Tracks Gadgets' Prices and Tells You When to Leap On Them

The only complaint I have about Shopobot is that it doesn't track eBay prices, but other than that it's a very handy site that will tell you when the best time to purchase a tech item is. » 6/17/11 8:35am 6/17/11 8:35am

Gas Is Still Way Cheaper Than Water

Sure, you've been paying more at the pump for gas lately. But how expensive is gas these days, really? Or rather: how much more expensive than every other liquid you buy? Pretty cheap, actually! » 3/22/11 5:40pm 3/22/11 5:40pm

T-Mobile Officially Increases Price of Wireless Data Plans

As expected » 11/21/08 1:40pm 11/21/08 1:40pm, T-Mobile has passed on the costs of running their 3G network on to you, the smartphone customer. All plans now match the at $25 for unlimited web and 400 text messages. Unlimited web, text, picture and email will run you $34.99. [ and ]

Blackberry Storm Pricing Leaks On Vodafone UK

Earlier we learned that it was Verizon's requests » 10/31/08 7:34am 10/31/08 7:34am that've partly crippled the Blackberry Storm, but we at least hope Verizon follows the lead of Vodafone UK and prices the thing reasonably. The Vodafone pricing scheme's just out, and it's seemingly good news: under a 12-month contract the phone costs the equivalent of…

PlayStation3 Won't Get Holiday Season Price Drop Says Sony

Sony's basically just confirmed we're unlikely that we'll see a price drop of the PS3 for the holiday season. Speaking at the Gamer 3.0 conference in London, Sony's UK managing director noted that the PS3 is essentially sitting at just the right price point, that there's a market out there for it and the console's… » 10/29/08 6:12am 10/29/08 6:12am

Nintendo Not Slashing Console Prices

Bad news, bargain hunters; Nintendo has gone on record saying there are no imminent price cuts for the Nintendo Wii or DS. Satoru Iwata, the company's president, said he did not believe in the "model" of price slashing, as it tends to leave early adopters feeling a little disheartened. Though we do agree, surely early… » 4/28/08 1:35am 4/28/08 1:35am

Blu-ray Prices Higher Than Ever: Man, This is Going to Piss You Off

I suppose that it is not all that surprising to find out that without competition from the HD DVDs camp, prices for Blu-ray players have gone up. According to data collected by, Blu-ray players have hit a high average of $400 per unit for the year—about the same price they were at this time last year.… » 3/12/08 8:48pm 3/12/08 8:48pm

iPhone Prices Compared in Four Countries (Verdict: We're Doing Alright)

setteB.IT took it upon themselves to chart up the four different iPhone providers in four different countries and see who's getting the best deal. Apparently, it's Orange (France) if you're looking at the cheapest overall price, but their plan only includes about 240 minutes and limits both Wi-Fi and EDGE data. In… » 11/27/07 1:14pm 11/27/07 1:14pm

Cheap LCDs to Blame for CompUSA Store Closing?

Manufacturers of cheap flat-panel TVs, like Vizio and Olevia, could be partially blamed over the recent closing of 128 CompUSA stores and 70 Circuit City stores. Obviously, the low prices of the off-brand LCD flat panels have put a lot of pressure on the "premium" flat-panel manufacturers like Sony and Panasonic to… » 3/07/07 11:00am 3/07/07 11:00am

Start Saving, Vista Prices Leaked

The Canadian Microsoft retail pricing page had the various versions of Microsoft Vista listed along with their SKUs. It immediately got taken down, but not before they were recorded for the world to see. Here is the big 'ole list. I busted out the abacus and converted all of the prices to USD. I'm such a nice guy. » 8/28/06 4:16pm 8/28/06 4:16pm

PS3 Games to Cost A Lot? Or Not?

Our nerdy cousins at Kotaku, of whom we are not the least bit ashamed, point an article in PlayStation Magazine where Sony Computer Entertainment (SCE) President and CEO Kaz Hirai reassures us that pricing for the upcoming Blu-ray-packing PlayStation 3 games will be, um, hopefully not too expensive. Here's his… » 6/28/06 12:56pm 6/28/06 12:56pm