Brands often commission special vehicles to promote a new product or make a quality impression with a particular demographic. In conjunction with a major rebranding in 1996, Pepsi struck a deal with Air France to create a truly unique and inspiring marketing tool using one of the 20 Concorde aircraft in existence at…
Don't looks so sad, zombie girl. You may be undead, but at least your production staff have a pretty good grasp on proper video game product placement.
These days, product placement is an accepted part of science fiction. We're used to seeing big brands splashed all over every TV show and movie about aliens or the future. But it wasn't always this way. Here's the quick-and-very-dirty history of how on-screen advertising became a science fiction mainstay.
It's bad enough that every current television show and movie shoves brand names in your face. Now, networks are digitally inserting new products into old television shows.
We've seen plenty of posts rounding up screenshots of weird Apple product placements in movies, so it should come as no surprise that Brandchannel, the website of global brand consultancy Interbrand, deemed Apple as the brand with the most total product placements in movies last year.
Some critics are calling Britney Spears' latest single Hold It Against Me "genuine art." Others, "a total visual assault." All I know is that the song is the pits, and that she's accepted a lot of product placement moolah from companies including Sony and the PlentyOfFish dating site. Yep, the very same site that…
In today's news-you-wish-you-didn't-know, there's a vicious rumor circulating that Carrie Bradshaw has swapped her MacBook for a HP netbook (albeit one designed by fashion designer Vivienne Tam). Gasp! Phone the girls! We have a MAJOR situation on our hands!
Alan Wake (fantastically entertaining game) is one of the more conspicuous about in-game advertising. Hell, they even work products into the gameplay itself. Penny Arcade's take on this is only slightly exaggerated, if you can believe it.
On this week's 30 Rock, we found out Jack's (or Jack's designer's) choice of computer, and it's a weird one: It's a prop model of a forcefully-branded Windows computer, yet 30 Rock has historically been in love with Apple products.
Sorry AT&T. I know CSI never lets plausibility get in the way of a good story, but watching them crawl through an underground tunnel and exclaim the iPhone has "outstanding reception", made last night's episode harder to believe than usual.
No one is better at the in-show product placement—an increasingly necessary evil in the business—than 30 Rock. But while most of them are obvious—McFlurries, anyone?—Liz and Jack's iPhones have us confused.
MacGruber, the gadget-heavy SNL sketch that always ends with an explosion, was heavy on someting else last night: Product placement. And not even a cameo by Richard Dean Anderson—MacGyver himself—could save these three commercials.
Okay, so Bollywood's Love Story 2050 wasn't the masterpiece we were hoping for. At least it gave us a few sublimely silly moments, like this futuristic video game fight. That's something.
1. Get a company's flagship phone
I understand that Scooter Smiff's audience is probably as young as he is and doesn't buy many massive smartphones, but if you've got to shill for a BlackBerry, hope it's not the Pearl Flip. Matt—notably a gadget blogger, not a rapper—said it was kind of uncool, looked inconsistent,…
After making an appearance in a recent Britney Spears video, and showing up again in Christina Aguilera's video for "Keeps Gettin' Better" (about 1:07 in), Nokia's marketing strategy regarding their new 5800 XpressMusic is becoming pretty clear. At least this time the singer can actually, you know...sing. Hit the…
Thanks to about a million tips, I've been forced to sit through the new Britney Spears music video for "Womanizer" because the flashy Nokia 5800 XpressMusic 'Tube' makes an appearance. The phone is used to take a picture of a ridiculously be-wigged Britney before she violently attacks the photographer and slams his…