<![CDATA[Gizmodo: product placement]]> http://tags.gizmodo.com/assets/base/img/thumbs140x140/gizmodo.com.png <![CDATA[Gizmodo: product placement]]> http://gizmodo.com/tag/productplacement http://gizmodo.com/tag/productplacement <![CDATA[30 Rock's Emphatically Branded Windows Computer Is Confusing]]> On this week's 30 Rock, we found out Jack's (or Jack's designer's) choice of computer, and it's a weird one: It's a prop model of a forcefully-branded Windows computer, yet 30 Rock has historically been in love with Apple products.

Warning: Clip is US-only. U-S-A! U-S-A!

At first glance I thought it was a black MacBook with a Windows logo pasted over the Apple, but that's not it—the case is too shiny and angular, looking more like a slick Lenovo or something. 30 Rock has been very obvious in its love of Apple products in the past, with Liz and Jack always using iPhones and the writers using MacBooks, so it's pretty surprising to see a Windows computer, even if it's an imaginary one. But 30 Rock has always been a little edgy about product placement anyway, once breaking the fourth wall to ask advertisers "Can we have our money now?" But hell, at least it's not at the point of the "Dr. Pepper Amuse Bouche Challenge" nonsense of Top Chef. [Hulu]

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<![CDATA[iPhone's Cheesy CSI Cameo Requires Serious Suspension of Disbelief]]> Sorry AT&T. I know CSI never lets plausibility get in the way of a good story, but watching them crawl through an underground tunnel and exclaim the iPhone has "outstanding reception", made last night's episode harder to believe than usual.

While that obnoxious gem comes at the 2 minute mark in the video below, the product placement begins even before that. Realizing the electrical conduit tunnel is too dark, the dimwitted "PC-like" investigator is handed the iPhone by his cool, like totally hip partner: "There's an app for that!" Yep, it's running a flashlight app. Ugh.

Meanwhile, back in reality, AT&T wants you to use MicroCell routers to fix its own reception flaws.

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<![CDATA[So What's Up With the iPhone Love on 30 Rock?]]> No one is better at the in-show product placement—an increasingly necessary evil in the business—than 30 Rock. But while most of them are obvious—McFlurries, anyone?—Liz and Jack's iPhones have us confused.


The Office/30 Rock hour is already an iFest—you can expect at least one App Store commercial to hit during each show almost without fail. Apple's obviously hitting a demographic sweetspot here, which lends a certain feel of suspicion to the serious iPhone placement in the last few episodes. Jack and Liz both are constantly showing photos to people on their iPhones, and even the Generalissimo gets to use one.

The kicker is that without fail, the tongue-in-cheek (but still for real money) product placements from the likes of Snapple, McDonalds or SoyJoy always get some kind of official mention in the credits, as you can see. But there's nary a mention of Apple. Some have spotted Apple shout-outs in episodes downloaded on iTunes, but there aren't any on the regular broadcast or on Hulu. This could be completely unrelated to the placement, since it's found on Apple's turf already.

So what do you guys think? An elaborate, somewhat covert and guerrilla marketing tactic? A sign that some of the smartest people on TV right now have similarly smart taste in phones? You tell us, and be on the lookout for an iPlacement tonight. [Shouts to our friends at Defamer for being on the same page]

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<![CDATA[MacGruber Shills for Pepsi, Changes Name to 'Pepsuber']]> MacGruber, the gadget-heavy SNL sketch that always ends with an explosion, was heavy on someting else last night: Product placement. And not even a cameo by Richard Dean Anderson—MacGyver himself—could save these three commercials.

The MacGruber Pepsi ads were sandwiched in between the usual commercials that populate Saturday late night television. The first, for example, came after a trailer for Pink Panther 2, which had conveniently played after Steve Martin's monologue—as well as one of SNL's "real" fake commercials, featuring Kristen Wiig pitching "edible pampers" (it was as gross as it sounds).

At least the ads were self-depreciating, with MacGruber's character constantly flubbing up the escape with incessant references to soda, new Pepsi clothing, and even a name change. All the while, the real MacGyver plays the straight man, criticizing the product placement and eventually calling our hero the sell out he is.

Even the musical lead-in, which features a machismo singer laying down what MacGruber is all about, succumbed to the product placement fever:

I'd say it's a sad, sad day, but I'm laughing. Oh well. [YouTube]

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<![CDATA[A Lesson in Gadget Product Placement, Courtesy of Scooter Smiff]]> Moderately musical little person Scooter Smiff has helpfully demonstrated, point by point, how not to endorse gadgets in your music video.

1. Get a company's flagship phone
I understand that Scooter Smiff's audience is probably as young as he is and doesn't buy many massive smartphones, but if you've got to shill for a BlackBerry, hope it's not the Pearl Flip. Matt—notably a gadget blogger, not a rapper—said it was kind of uncool, looked inconsistent, and even called it a "fatass". Next time beg for a Storm, or at least a Bold.

2. Don't include an incredibly boring product
So imagine you're a tween, just browsing YouTube, and you notice Scooter Smiff's teacher grading (UPDATE: fabricating, more like. Scandal!) his paper on an HP Touchsmart PC, with her fingers. This is the least exciting thing you've ever seen. It doesn't even make sense in context—it's like HP just edited a few seconds of their press materials into the video. Same goes for the inexplicable printer cameo.

3. Refrain from using devices that make you look even more like a child
Riding a miniaturized Cadillac Escalade will not help you look older, and will probably make those few people who actually have a toy like that return it as fast as they can drive it back to Sotheby's. See also: catcalling obviously older girls.

This song might not be as embarrassing as the iPhone's prominent role in a certain inauspiciously-named (and NSFW) track from earlier this year, but a difference here, and an important one, is that HP and BlackBerry actually wished this on themselves. [CrackBerry]

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<![CDATA[Nokia 5800 XpressMusic Pimped in Christina Aguilera Video]]> After making an appearance in a recent Britney Spears video, and showing up again in Christina Aguilera's video for "Keeps Gettin' Better" (about 1:07 in), Nokia's marketing strategy regarding their new 5800 XpressMusic is becoming pretty clear. At least this time the singer can actually, you know...sing. Hit the jump to check out a couple of stills.


[zomg its cj]

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<![CDATA[Nokia 5800 XpressMusic Abused by Britney Spears in New Video]]> Thanks to about a million tips, I've been forced to sit through the new Britney Spears music video for "Womanizer" because the flashy Nokia 5800 XpressMusic 'Tube' makes an appearance. The phone is used to take a picture of a ridiculously be-wigged Britney before she violently attacks the photographer and slams his face into a photocopier, sending the poor phone flying. But that's not the end of the technology in the video!

I won't get into any depth on the song, because this is Gizmodo and when a song only has two words and both of them are "womanizer," it's tough to glean any gadget connection. But the Nokia first makes an appearance at breakfast, when Britney's antagonist checks his calendar to see what kind of womanizing he'll get up to today.
It's pretty obvious product placement when the words "Nokia" glimmer for no reason, but I was too distracted by what he was eating to care:
Okay, a square egg is easy, you can just cut the white into whatever shape you want. But the YOLK is square too! Britney should stop singing and open a restaurant, because that's goddamn amazing. Luckily, all this happens in the first minute so you don't need to sit through the awful inane screeching for too long. [- Thanks, everyone who sent this in]

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