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Posts Tagged “

product red

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hype sheet

Hype Sheet: Dell's Do-Goodism and the Axe Effect

The Pitch A Super Bowl debut we somehow overlooked, this Dell spot features a cast of thousands swarming around one lucky laptop owner. With an XPS M1530 tucked beneath his arm, our handsome protagonist goes roaming around the streets of a European metropolis, Mick Jagger's "Charmed Life" pumping on the soundtrack. The city's denizens hail his approach with cheers, butt slaps, and at least one passionate kiss, treatment usually reserved for sporting heroes rather than users of mid-range computing hardware. What has this shaggy-haired Everyman done to deserve such adulation? Well, that Dell of his is part of the special-edtion (RED) lineup, so $50 of his purchase price went to The Global Fund. A noble endeavor, to be sure, but (and excuse the ensuing crassness) will this good-hearted approach really help Dell move product? Read on for an answer, as well as a special "Making of..." clip. More »

Feature

12:40 PM on Thu Feb 14 2008
By Brendan I. Koerner
2,995 views, 20 comments

Latest by psevoznik: I saw the shooting of this commercial. They made it in September in Downtown Buenos Aires, Argentina which happens to be the most european looking city in the Americas. It looked like a Hollywood super production! Awesome experience. more »

product red

Dell and Microsoft See (Product) Red for Valentine's Day

If I've learned two things in life, it's that it's noble to jump on some bandwagons, and some things just look sexy in red. That's why I was pretty happy to see that Microsoft and Dell were joining the (Product) Red charity for global AIDS relief, and that for every one of the sweet new red XPS One's that are sold, $80 of the purchase will go directly toward buying 6 months of antiretroviral medication. If you buy a (Product) Red XPS M1530 or M1330, the donation is $50, and if you buy the red 948 all-in-one printer, somebody gets 10 days' worth of medication. Some of you are skeptical about this program—tell me, don't you think these numbers prove that (Product) Red is working? Jump for details and more Red-ified product pics. [Dell] More »

9:11 AM on Wed Jan 23 2008
By Wilson Rothman
8,977 views, 28 comments

Latest by FLskydiver: Wow, that Red One sure is perty! more »

peripherals

Red, Not (RED), Peripherals

Other Red is not affiliated with the Bono-approved, AIDS-eliminating effort Product (RED). Unable to jazz up philanthropy with the big boys, the participants of Other Red are a few smaller tech companies attempting to jump on the charity bandwagon with crimson gadgets of their own. Still, 10 percent of the $30 you pay for a Danger Mouse Red from MacMice or a $100 Tahorng GarageKey Red USB keyboard goes to the Peace Village School & Orphanage in Kenya—a seemingly appropriate recipient of smaller amounts of your largesse. – Matt Schneiderman More »

11:30 AM on Fri Nov 3 2006
By gadgetmatt
201 views, 11 comments

Latest by Worf: Actually, there's more than enough food to go around and solve current world famine. The problem is that the market is artificially restricted. All the third world countries want to sell us food, but they can't because the first world (EU, more »