Footwear Projection Mapping Is a Kickass Way To Sell Sneakers

Forget celebrity endorsements or extreme action footage, if you're a footwear designer who really wants shoppers to buy your sneakers, take some inspiration from Craig Winslow's marvellous projection mapping exhibit. Instead of just sitting on a shelf, the shoes come to life with animations and a series of wild… » 4/04/13 1:40pm 4/04/13 1:40pm