• more about #adchitecture more comments →
    Rabid Penguin: I just buy the first deodorant I see when I turn into that isle at Wal-Mart. If it's Axe it's Axe, if it's not it's not. I'm not trying to impress any... more »
    Curves: I am pretty sure any guy who would be swayed by this advertising deserves the laughing we ladies do behind his back since he smells bad and hangs arou... more »
    Jestermeister: I think the problem is not so much Axe itself, but the amount of it that dudes put on. Smells like they bathe in it... more »
    Monty: There is something about pretty girls in windows next to a product called "Axe" that has me thinking this should have been an advertisement for a new ... more »
    Hello Mister Walrus: "Sex...ist". What is this word you speak of? more »
    OMG! Ponies!: Wow. It's like an advent calendar. An advent calendar with beer bongs and date rape. more »
    Nick: i hope april was sponsored by trojan more »
  • #adchitecture

    Building Calendar May Be Sexist but I Like It Anyway

    This outdoor advertising for Axe deodorant—integrated with the architecture of a female students' dorm—shows a page of a calendar, with each window showing a sexy girl making a day cell. More »