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more about #cocacola more comments → DystoposB: A more practical idea would be to put all the necessary information (logo, UPC, nutritional info) in a strip covering half the can. That would elimina... more » Michai: Some more math: 1 empty can = 13.6 grams = 0.0299828677 pounds .029983 * 75,380,201,500 (cans/year) = around 2,260,124,580 pounds of aluminum a year ... more » MaQ: ^__^ Great idea, But you r so right those two will get wet when they hear about it. ^__^ more » BeyondtheTech: If only Scotty were still alive, we'd have transparent aluminum by now. Double dumb ass on you! more » Tom90deg: I just thought of something. I'm no physicist, but wouldn't the embossing weaken the cans structure? The cans are under a lot of pressure, the edges a... more » DeLarge: I am selling out all my stocks related to the pigment industry!!! more » LukeDukem: How are you going show the ingredients which are required to sell food and drink products in the US? more » senorbelly: ding da da ding problem solved [www.sodastreamusa.com] more » Fractal the Meek: Nice try, Coke. Go ahead and take the red off your cans. We still know you're a bunch of communist hippies. more » nemoo: Cans should be banned, just like plastic bottles. That would really allow us to save some energy and get rid of pollution. more » RipRapRob: So, can you scan an embossed bar-code? And what about all the fine print? more » LaraPandion I: I could see them doing this for a limited time, but merely as a marketing stunt as most packaging changes are. It will certainly affect the cost of p... more » Jrsy Devil's Advocate®: Get ready for Coke Silver.... more » Monty: It is a beautiful design and I would love to see how they list the ingredients and other required information with this naked concept. Wait - wait --... more » Chimaera: Sure it's "unicolor", but I'm failing to see the "unibody." more » -
#design
The Paint-Less Coca-Cola Would Save Earth One Can at a Time
It doesn't only look beautiful, and it would make Jon Ive and Steve Jobs wet, but this naked Coca-Cola can would help save energy while reducing air and water pollution. Would it really make a difference? Let's do some math: More » -
#advertising
Velcro Bus Ads Are Bound to End In Disaster
I don't know what Coca-Cola was thinking when they used these ads to promote their Grip Bottle in bus stops. They are made with velcro, so if you lean or get anywhere near them wearing woolly cloths, you'd get stuck. More » -
#remainders
Remainders - Things We Didn't Post
Baby Gets Hit By Train, Strolls Away...There's a Hole In My Heart That Can Only Be Filled By—Stem Cells?...Beware Bobbies Bearing BlackBerries...Science Figures Out Why We Break Out Bubbly More » -
#vendingmachines
Coca-Cola's 100-Flavor Soda Fountain of the Future
Originally codenamed "Jet," Coca Cola's top secret flavor bomb now known as "FreeStyle" is poised to give adventurous palettes 100 different beverage options in a single machine. More » -
#synthesizers
Funky Organ Is Full of Gremlins So Cute You'd Want to Adopt Them
Always count on Coca-Cola to create one of those summer ads that make you want go party in Costa Rica for three months. This time, thanks to a freaky organ with funky gremlins. [DRB] -
#toilets
This Ski Jump Will Make You Crap Yourself
I ate a wheel of cheese for lunch. But I'm not worried. Constipation is no match for the bowel-emptying thrills of the ski jump toilet stall. More » -
#casemod
Crappy Coca Cola Casemod Creates Crappy Casemod Contest
Can you guess what this is? It's a PC mod made out of a 20-case of Coca Cola cans. It even includes the carrying case. On a scale of 1 to 10 we'd have to rate it a "pretty fucking lousy". Can you do better? Or worse? Send in pictures of the lousiest casemods you can find to contests@gizmodo.com with the subject "Crappy Casemod Contest". We'll post the lousiest ones in a lousy-off. Get to lousying. [Instructables - Thanks Jason!] -
