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more about #coke more comments → NorwoodIsMyHero: When I first read the "augmented reality" and "coke" in the headlines, I thought it was a different kind of coke. more » Segador: Here's the thing. I really, really wanted Avatar to be amazing. I really did. But from everything I've seen, it looks really bad. Like, a top-10 list ... more » iheartpie: That bestbuy link just comes back to this article ... How do these even work? I would my webcame be able to render a 3D interactive element? I'm as... more » undeadmachine: wow that is pretty cool. useless at this point, but very cool. cant wait to see board games and paper/dice rpg accessories use this tech in the future. more » DystoposB: A more practical idea would be to put all the necessary information (logo, UPC, nutritional info) in a strip covering half the can. That would elimina... more » Michai: Some more math: 1 empty can = 13.6 grams = 0.0299828677 pounds .029983 * 75,380,201,500 (cans/year) = around 2,260,124,580 pounds of aluminum a year ... more » MaQ: ^__^ Great idea, But you r so right those two will get wet when they hear about it. ^__^ more » BeyondtheTech: If only Scotty were still alive, we'd have transparent aluminum by now. Double dumb ass on you! more » Tom90deg: I just thought of something. I'm no physicist, but wouldn't the embossing weaken the cans structure? The cans are under a lot of pressure, the edges a... more » DeLarge: I am selling out all my stocks related to the pigment industry!!! more » LukeDukem: How are you going show the ingredients which are required to sell food and drink products in the US? more » senorbelly: ding da da ding problem solved [www.sodastreamusa.com] more » Fractal the Meek: Nice try, Coke. Go ahead and take the red off your cans. We still know you're a bunch of communist hippies. more » nemoo: Cans should be banned, just like plastic bottles. That would really allow us to save some energy and get rid of pollution. more » RipRapRob: So, can you scan an embossed bar-code? And what about all the fine print? more » -
#augmentedreality
Augmented Reality Goofiness Thanks to Avatar and Coke
There's just no escaping the Avatar marketing machine. Special bottle-shaped Coke Zero cans will soon hit the streets, and when held up to your Webcam, they'll make a controllable helicopter appear on screen. Take a look. More » -
#design
The Paint-Less Coca-Cola Would Save Earth One Can at a Time
It doesn't only look beautiful, and it would make Jon Ive and Steve Jobs wet, but this naked Coca-Cola can would help save energy while reducing air and water pollution. Would it really make a difference? Let's do some math: More » -
#spycam
Coke Zero Has Zero Calories and Sugar, But Is High In Spy Cameras
This realistic-looking can of Coke Zero isn't filled with a refreshing, low calorie soda—it's actually a 4GB spy cam DVR that can capture footage in VGA (640×480) resolution. More » -
#design
Redesigned Coke Can Won't Roll Off the Table
This concept Coke can design uses a manufacturing process called impact extrusion to form geometric shapes into the can rather than making it round. I'm not sure how practical it is, but I like it. [The Dieline via PSFK] -
#vendingmachines
Coca-Cola's 100-Flavor Soda Fountain of the Future
Originally codenamed "Jet," Coca Cola's top secret flavor bomb now known as "FreeStyle" is poised to give adventurous palettes 100 different beverage options in a single machine. More » -
#mentosandcoke
Frozen Mentos and Coke Parlor Trick
You've either seen the Mentos and Coke experiment on YouTube or you've destroyed your kitchen trying it yourself. Wired has come up with a parlor trick that'll surprise your friends with a delayed explosion time: Mentos, frozen in ice cubes. More » -
#vendingmachines
Sapient's Coke Machine Longs for Your Touch
Touch screens are everywhere now—on cell phones, televisions, airport kiosks, MP3 players and cameras. It's about time vending machines got in on the action, and that's just what Sapient's Coke machines are doing. More » -
