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more about #journalofconsumerresearch more comments → GitEmSteveDave_IsNotLarryGaga: And this explains why Monster Cable exists. They put so much crasp on their boxes people assume it has to be good! more » nutbastard: I've actually held off on buying a number of things because they lacked documentation of the specs. What i wish i would have known: The write speed fo... more » AKAuser: I remember a similar study about weight playing a factor in peoples purchases. The more it weighed the better people thought is was. more » Lite: hates Illinois Nazis: Well, the more specs you publish, the more informed about the product you are. Unless the marketing is bullshit, which does occasionally happen. Wou... more » Eauboy: Each of our potato chips is hand crafted in small batches from Yukon Gold potatoes that are only harvested from the south side of very gently sloping ... more » -
#study
Consumers Choose Products With More Tech Specs
A recent study in the Journal of Consumer Research reveals that we are heavily influenced into choosing products with heavy technical specs—even when those specs mean nothing.
