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more about #male infmom: I've been married a bit over 36 years. We make most decisions together, but since I deal with our finances and pay the bills, I get the final say on ... more » Jrsy Devil's Advocate®: The reason why the 'influence' percentage is so high is because the ladies are usually controlling the purse strings. I don't think we needed a study ... more » drewdoog: no woman, no problem! more » Hoju Dingo: @ Curves: what a generalisation ... "Guys tend to be impulse buyers on big ticket items (they want immediate gratification) and ladies tend to shop ar... more » 1350ft.in.a.Concorde.blow*ng.up.balloons: I think it makes complete sense. We women get it all, and it's wonderful, the market caters to us. If I think about all the gadgets I have that most m... more » Curves: Its says "influence". As a woman, I am going to hazard a guess at the the typical scenario they mean. The gadget purchase may be the mans idea, but sh... more » balls187: Which is why I got a divorce. more » shakes: if i were a company i would give away free makeup and a cute tote bag with the purchase of every mp3 player... more » Reil: Lifehacker Ninja Stars: What counts as 'influence'? A butterfly flapping its wings can 'influence' a tornado. So? I'd like to see how much of buying decisions are influenc... more » Shamoononon: I shave my legs.: News to me, you should see the amount of crap around our house that I would NEVER buy. more » 92BuickLeSabre: When they say "buy" do they mean "research and pick it out?" Or do they mean "provide the necessary capital for the purchase to occur?" Cause really, ... more » DaveH.: I want an iphone but my wife won't let me buy one because of the $30 a month data plan :( more » Lite: hates Illinois Nazis: Uhm, duh? If the woman isn't happy with how a TV or whatever fits into the room, she isn't going to want you to buy it. Now the report itself is kind... more » TheSonOfKrypton: The progressive wussification of the American man continues to be an advantageous transition, at least from the perspective of us men who tend to not ... more » Bueller: 86.5% of all statistics are randomly pulled out of someone's ass. more » -
#statistics
Women Control Gadget Buying Regardless of Who Controls the Remote
From a Sex and Electronics article: "Women buy 57% of consumer electronics (to the tune of about $80B), but influence 90% of all CE purchases." I find those numbers shocking. More »
