• more about #objectified
    dolo54 blows minds and blows engines!: I bought one of those ny coffee mugs at alphabets on 6th and a about 3 years ago. That's my favorite coffee mug by far. Besides the cute factor, it ju... more »
    Diziet_Sma: Totally with you on the iPhone cases; they all look naff as fuck. more »
    Duckspwn: I agree with not covering beautiful things with ugly, slightly more functional crap. I disagree with one thing though; the iPhone is not beautiful. more »
    The Lab: The incase cases look great and do an excellent job protecting your iphone. They are stupid expensive but worth it. more »
    OMG! Ponies!: Mr Ive didn't pay for my iPhone replacement when my uncased iPhone took a tumble a couple of weeks back. Until the replacements are on his bob, that ... more »
    Odin: It's just plain stupid to advise against cases. I just shelled out £200 for a new 3rd gen 32GB iPod touch and the first* thing I did was shove that m... more »
    FritzLaurel: Totally disagree with you on the iPhone cases. If they designed them properly, then I wouldn't need a case. It's just way too slippery to be usable ... more »
    Bluecold:Of volcanic temperament but soothed by a custard pie balsam.: I threw a TS 45 away a couple of days ago. more »
    iheartpie: I agree about cases ... but my biggest annoyance is screen protectors. They protect the screen, but at the expense of having an ugly screen with peel... more »
    qwerty613: I need that boat. I need that boat so effing bad. It is what I have dreamed of for years. I am being completely serious, no sarcasm, I must own that s... more »
    dragon:ONE: Only way I'd want a gadget case is if it was that fancy-pants new case Apple's using on their iPods for point-of-sale with the card swipe and barcode ... more »
    imaria: Can't say I comprehend the case hate. It's nice that you're willing to spend $200 to replace a broken gadget just for the look, but I'd prefer to pay ... more »
    Duckspwn: Starting at 195$? I didn't know that you were payed an ounce of gold per article you wrote Mr. Diaz. more »
    franco1975: Am i the only one unimpressed by Fallingwater house Lego? I have nothing against Lego but Fallingwater lego looks amateurish and unfinished. more »
    LVP: Doh. more »
    sergiors: After you locate your suction cups and spudger and get to step 21 of replacing an iMac hard drive when it's out of warranty - come back and try to con... more »
    FSugino: Just a quick correction: PBS is not showing the complete movie. They trimmed about 20 minutes out to fit the time slot. 53 minutes of the movie will b... more »
    Nelson: Jonathan Ive is...so deliberate with every word he chooses when he speaks. Its frustrating...and endearing...at the same time, and also highly reflect... more »
    Anybody: He is a great designer, but I just cant get over the fact that his beard goes all the way around his head #jonathaniveobjectified more »
    njdevil: There was a really good short series on BBC I think a few weeks ago called 'Stephen Fry in America', in which he had a short interview with Johnathan ... more »
  • #giftguide

    Gifts for Design Lovers and Jon Ive Wannabees

    I go through the world marveling at the objects around us—from lamp posts to toothbrushes to buildings to sailboats—looking for details, craftsmanship, function, beauty, and purpose. If you know someone nutters like that, here are some gift ideas: More »
  • #movies

    Don't Miss Objectified on PBS Tonight

    We've shown you Jonathan Ive's segment in Objectified before, but the whole movie is on PBS later tonight. Check out PBS for the schedule and watch the fantastic Ives clip once more while you wait. [PBS via Michael Gartenberg]
  • #apple

    Watch Jonathan Ive's Segment in Objectified

    Objectified, Gary Hustwit's look at the world of industrial design, featured a lengthy section on Apple Chief Designer Jon Ive—and now that clip is online for impatient Apple fans to see. [Brainstorm Tech] More »
  • #movies

    Objectified Review

    Do you ever stop to realize that another human being carefully conceived and designed every object you will touch today? It's a pretty amazing thought, and after Objectified, you'll be thinking it more often. More »
  • #design

    Objectified's Wonderful Gadget-Filled Movie Poster

    Hot of the presses is forthcoming design documentary Objectified's awesome one-sheet poster by Build, which is a veritable visual history of industrial design. How many silhouettes can you name? Updated with high-res file More »
  • #ohhello

    Inside Jonathan Ive's Apple Design Lab

    The guys behind forthcomoing gadget design doc Objectified recently filmed Apple Chief Designer Jonthan Ive at work in his secret Cupertino lair. I am now even more excited for this movie. More »
  • #exclusivetrailer

    The World's Best Gadget Designers Speak in Objectified

    As he did for Helvetica's namesake typeface, Gary Hustwit gathered the world's top designers for his forthcoming documentary Objectified, telling the story of the magic behind the objects we use every day. More »