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#walgreens
The Insane Hardware Driving the World's Biggest LED Billboard
In a dusty supply closet at 1 Times Square, a computer terminal hooked up to hordes of ethernet servers, RAID arrays and monitors humbly runs the largest LED sign in the world. The sign, a 3-sided, 17,000-square-foot Goliath, debuted last night at the opening of a Walgreens in New York City. Today, I got to see what makes it tick. More » -
#architecture
17,000 Square Foot LED Billboard Flipped On at 1 Times Square, Wraps Around Entire Building
When we first wrote about this comically huge Walgreens LED sign — the largest of its kind in the world — construction was just getting under way. That was May, and now they're done. D3 LED, the firm behind the sign, finally turned on this 17,000 square foot, 340ft tall, three-sided tribute to technical and commercial excess — and what timing! But before we start challenging the rationale behind displaying 300ft moving Tampax ads, it's worth looking at the extraordinary tech inside this thing. More »
