PR workers outnumber journalists 5 to 1 in the US

Back in 2004, public relations specialists outnumbered journalists about 3 to 1 in the United States. Today, as steady jobs in journalism disappear, it's roughly 5 to 1. One reason more Americans are taking home a PR paycheck? It certainly pays a lot better than working in journalism. » 8/18/14 3:47pm 8/18/14 3:47pm

Anybody Who Says Buzzwords to Describe Startups and Technology Should…

Synergy! Gamification! Likes! Viral! They're all awful bullshit buzzwords that marketing folks love to use to spin their product. The words sound really nice coming out of your mouth but they don't mean anything. If you can only describe your product with buzzwords, you already screwed up. [YouTube via The Awesomer] » 11/07/12 8:30pm 11/07/12 8:30pm

Meet Nestle's Squadron of Internet Comment Warriors

Every company has to deal with people who talk about it on the Internet, and different ones handle it differently. Nestle for instance, maintains an elite team of Digital Accelerators that, as an article by Reuters reveals, watches the wide world of Internet comments like a hawk. » 10/27/12 4:20pm 10/27/12 4:20pm

Did Chick-fil-A Pretend to Be a Teenage Girl on Facebook? (Updated)

Chick-fil-A, home of chicken-loving bigots, is in the middle of a PR nightmare. After Chick-fil-A's COO admitted to being anti-gay, the Jim Henson Company (bless their heart) pulled their toys from Chick-fil-A's kids meals. Only Chick-fil-A claimed the toys were pulled because of a "possible safety issue". That, of… » 7/25/12 11:20am 7/25/12 11:20am

Mark Zuckerberg's New Spokesman Works Well With Liars

Facebook CEO Mark Zuckerberg has hired a new spokesman, Joe Lockhart. The choice has drawn approving murmurs in Washington, DC, and no wonder: This is the guy who handled the Monica Lewinsky scandal for Bill Clinton. » 6/15/11 8:20am 6/15/11 8:20am

BP Takes PR Lessons From Domino's

Click to viewWhy fix the spill when you can fix the brand? That pretty much sums it up, doesn't it? We've seen how BP deals with coffee spills. Here's how they deal with rebranding. » 6/17/10 6:40pm 6/17/10 6:40pm

An Interesting Product Would Probably Work

I bet the Walkman would have trended, if Twitter was around then. I bet even Betamax would have burbled to the surface. Hell, I bet the first Walkman phone would have trended, back in 2005. So just do... anything. [SonyEricssonNA] » 2/17/10 10:45am 2/17/10 10:45am

My Mom to Public Relations People: Shut Up, You Bozos!

More than often, we get dumb press releases here in Gizmodo. This one starts with the following: "MAKE MOM THE ENVY OF THE BLOCK WITH STYLISH WESTINGHOUSE LCD HDTVs." It goes downhill from there. » 2/17/09 11:20am 2/17/09 11:20am

My Favorite PR Christmas Card of the Year

It's not uncommon for the press to receive Christmas Cards from members of PR, but this one from Everpeace Tech seemed...particularly noteworthy. » 12/25/08 8:00am 12/25/08 8:00am

Zune PR Head Says Babies Will Choose Zune

In a recent interview, Zune PR head Adam Sohn told the New York Times that "babies are born every day without an iPod. We will get there." There being, presumably, more than the measly 2% market share the player holds now. But babies? Really? Microsoft, I think I've figured out your problem-you're going after a… » 9/11/08 11:30pm 9/11/08 11:30pm