Way back in 2008 BMW revealed an especially outlandish concept car called the GINA Light Visionary Model that traded metal body panels for a flexible lycra-like fabric wrapped around the vehicle. It wasn’t exactly pretty, which makes it harder to understand why Puma would use it as inspiration for a new shoe.
Moving troops through hostile territory is a heck of a lot safer for everyone involved when they're traveling in an armored personnel carrier. But Germany's new state-of-the-art APC does so much more than just move soldiers. It moves them in packs.
If you want your Bluetooth speaker to stand in out in a market that's getting more crowded every day, you need to come up with a design that's more useful, more functional than anything else out there. And since everyone loves ninjas, why not just make them look like a pair of nunchucks? RIGHT?
Apparently Bruce Wayne needed some shoes to go with his business-casual wardrobe. But when your business is being Batman, even "casual" has to be intense.
The coolest shoes we've come across so far in 2011 are more than 25 years old. It's an amazing old pair of Pumas, that do just about everything a modern pair of computerized shoes do today, but worse.
It's hard to imagine something as simple as the shoebox being completely overhauled. But Puma and Fuseproject have done just that, in a design that will completely transform the brand's supply chain—saving millions in electricity, fuel, and water.
I know what you're thinking—Puma and Sagem, two brands you're not particularly fond of. Yet, somehow the alchemy is perfect, as Puma has ensured every aspect of the OS and hardware is ultra-styled and feature-led.
There's been talk of sportswear company PUMA going into the cellphone business and—based on the teaser website just launched—it looks like we'll really be seeing a solar-powered, super-sporty cellphone soon. For now we just have a blurry picture.
If your head's spinning from the buckets of chip splooge that's shot out over the past couple days, we don't blame you. There's been a new mobile chip launched or announced by every major player in the biz (Intel, AMD, Nvidia and Via), so no wonder it's all sticky and running together. Don't worry, here's a quick…
Intel's upcoming (and delayed) Centrino 2 isn't the only mobile platform in town. At Computex, AMD will be showing off its Puma platform, which is made up of a Turion Ultra CPU (aka Griffin), a mobile version of the 780G chipset and Mobility Radeon 3200 integrated graphics (yay synergy). AMD's mostly targeting "volume…
Before iPod + Nike, there was Apple II + Puma. The built-in pedometer in these 1980s clodhoppers look like a recipe for some cracklin' good shin splints, if you ask me. After pounding the pavement, you download the time and distance to the Apple II via its game port to track your progress, along with your knees'…
This new ad for Puma's v1.08 soccer boot freaks me out. In the year 2178, soccer players will have their legs ripped off and replaced with weird cyber-horse legs, so they can trot around and do kangaroo jumps for the amusement of their beer-swilling orthohuman masters. Until then, the ad says, the closest you can get…
We just met with AMD's CTO Phil Hester, and he clued us in on a few cool high-def processing tricks that the company will pull this year:
Look what happens when you approach your pals at various hip 'n' trendy magazines with a challenge: Sporting goods manufacturer Puma says, okay, build a $200 bicycle "depicting your magazine's personality" using only recycled bicycle parts. What was the result of this game Puma calls Re-Bike? You might think there'd…
AMD is charging against Intel's current Santa Rosa dominance and future Montevina platforms with their Puma chipset. They said it has been designed for mobile computing from the ground up. I say it was about bloody time already.