Tivo PowerWatch Program Sells Detailed User Info to Advertisers

Tivo's been selling data about people's viewing habits—what shows and commercials they watch (or skip), when they pause, fast-forward, rewind and so on—to advertisers for around a year. Now they're adding personal info to the Chex Mix of ratings data they sell: age, income, marital status and ethnicity. » 11/08/07 2:15am 11/08/07 2:15am