Apple has spent $275 million to jump into the world of mobile advertising by acquiring Quattro Wireless. It remains to be seen what changes Apple will make, and how they plan to compete with ad giants like Google. [BGR]
After Google secured a place in mobile advertising with a $750 million purchase of AdMob, there's talk that Apple has purchased Quattro Wireless, an AdMob competitor, for $275 million. What's Apple getting into now?