No, the Super Bowl is not going to be in 3D this year. Again. But that doesn't mean you don't want a 3D set. Here's the thing: The best 2D TV is a 3D TV. The burlier image processors required to render the third dimension make everything look better.
Sharp's billing this TV as the world's first 3DTV with Quattron technology—which isn't hard, considering it's their own invention, which adds a fourth color, yellow, to great effect. It aims to increase brightness by 1.8x.