Qwikster Is a Terrible Name So Netflix Bought DVD.com

When Netflix announced last year that it was splitting its DVD rental service from its streaming service, consumer anger mostly centered around how subscribers would be getting fewer services for the same price. But part of the PR disaster was about how terrible the name Qwikster is, because, let's face it, it's… » 3/30/12 3:33pm 3/30/12 3:33pm