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MePerson
08/06/09

In reply to Radio Shack Officially Becoming "The Shack", Celebrating With Two 17-Foot Laptops
It's fun to watch the video stream and see people walk by, stop, turn, stare blankly momentarily, and then keep walking. :D Although as of now, the New York one is apparently still inside The Shack's secret NY headquarters.
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k-napped
08/05/09

In reply to Radio Shack Officially Becoming "The Shack", Celebrating With Two 17-Foot Laptops
Hey Radioshack. If you're gonna spend the money on rebranding from your badly hurt past, actually rebrand. This truncated BS is just a cop out. Guaranteed some board didn't want to totally abandon their "name" and the design firm came up with this.
When you get to jump into the race again, don't tie your shoes together first.
Love,
Knapped
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citizensmith: I may be stupid but:
08/05/09

In reply to Radio Shack Officially Becoming "The Shack", Celebrating With Two 17-Foot Laptops
Hmm, Radio Shack, Best Buy prices but with a very limited selection. I'm amazed they still exist, and yet they actually seem to be doing pretty well. Shows how much I know.
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Hello Mister Walrus promoted this comment

Hello Mister Walrus
08/05/09

@citizensmith: They're actually not doing well. They can barely stay in business. Right now, they are awkwardly transitioning into telecommunications device retail chain, from a radio/hardware/robot dinosaur/awful gift store chain.
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jeffk
08/05/09

@Hello Mister Walrus: Not doing well? Explain.
Alll major retailers show lower sales in this recession. But, repeating my previous comment...
Fort Worth Business Press - Aug 3, 2009 - "[Radio Shack] posted an about 18 percent increase in net income over second quarter 2008’s $41.4 million...the company also posted cash and cash equivalents of $931 million, compared with $578 million last year"
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Hello Mister Walrus
08/05/09

@jeffk: An increase in net income doesn't always show that a company if doing well. Radio Shack's increase in profit was driven by a 10% decrease in operating expenses, mostly from compensation and advertising expenses. Guess which other company tried to increase their net income this way? Circuit City.

I'm surprised that your source article paints such a rosy picture about Radio Shack's outlook. Could it have something to do with the fact that Fort Worth is Radio Shack's headquarter state? For instance, it mentions a shift in revenue drivers from "wireless accessories, digital-to-analog convertor boxes, GPS products, music players and digital cameras" to "netbooks, television antennas, prepaid wireless handsets and digital televisions". Almost any other business news source covering Radio Shack's 2Q earnings mentions that this is a bad thing, as it represents a shift towards lower margin products.

I appreciate your citing earnings numbers to illustrate your point. However, we need to take a holistic view.
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Edited by Hello Mister Walrus at 08/05/09 6:32 PM

jeffk
08/05/09

@Hello Mister Walrus: OK, I see the low-margin product line and the cutting the wrong expenses as shortsighted. So the question now is what do they do with their $1B in the bank? Invest in a smart business model? Or sell it to some Kerkorian/Zell type who will take the assets private and leave the liabilities to the suckers in the market.
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Tony Bullard
08/05/09

In reply to Radio Shack Officially Becoming "The Shack", Celebrating With Two 17-Foot Laptops
First Pizza Hut becomes "The Hut" now this. Why do business want to name themselves after poorly constructed buildings?
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eRowdy
08/05/09

@Tony Bullard: ummm pizza hut is still pizza hut, so you're "the dumb"
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CaptainHoratioMcCallister
08/05/09

@eRowdy: It did become "The Hut" for a time being, fool.
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spannu promoted this comment

(Starman) Starman
08/05/09

In reply to Radio Shack Officially Becoming "The Shack", Celebrating With Two 17-Foot Laptops

Well, that fits their housing very nicely.
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Dave J.
08/05/09

In reply to Radio Shack Officially Becoming "The Shack", Celebrating With Two 17-Foot Laptops
This is a totally outrageous paradigm. Very proactive.
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Earthslide
08/05/09

In reply to Radio Shack Officially Becoming "The Shack", Celebrating With Two 17-Foot Laptops
Didn't they learn from the outcome when Circuit City did "The City"?
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Nick
08/05/09

In reply to Radio Shack Officially Becoming "The Shack", Celebrating With Two 17-Foot Laptops
you guys have to understand how print ads work. see, what they do is charge per word, but "the" is always a freebie. the shack is savings tons of money by going with a truncated version of their name and also becoming hip and cool. well, just hip. they couldn't afford cool.
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Monty
08/05/09

In reply to Radio Shack Officially Becoming "The Shack", Celebrating With Two 17-Foot Laptops
RadioShack certainly does not sell any devices that broadcast and receive radio signals today, so it makes perfect sense they would drop "Radio" from their name. (Cell phones use pixie dust.) And it is a great thing we can use the link for "Find us on Facebook", because over the years I have had real difficulty finding their actual retail stores. Yes sir, The Shack is the hippest place imaginable.
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Nick
08/05/09

In reply to Radio Shack Officially Becoming "The Shack", Celebrating With Two 17-Foot Laptops
Farva: Don't call me radio, unit 91.
Mac: Then don't call me unit 91, radio.
Farva: Are you done?
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Curves
08/05/09

In reply to Radio Shack Officially Becoming "The Shack", Celebrating With Two 17-Foot Laptops
Is there a sale too? I will have to cruise the local 'Shack to find out.
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Hello Mister Walrus
08/05/09

In reply to Radio Shack Officially Becoming "The Shack", Celebrating With Two 17-Foot Laptops
"Step 4: Soak in the friendship"

This sounds like something you would say post-orgy.
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Edited by Hello Mister Walrus at 08/05/09 1:17 PM

knownspace
08/05/09

In reply to Radio Shack Officially Becoming "The Shack", Celebrating With Two 17-Foot Laptops
THE_REAL_SHACK
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Curves
08/03/09

In reply to RadioShack Makeover: "The Shack" Coming Soon?
Regardless of what they are called, for me, they are close, always have what I want, and the associates actually know what they are talking about (and always wink at me), so I will still be going there when I need something fast.
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Julius Seizure - Gall Bladder Free
08/03/09

In reply to RadioShack Makeover: "The Shack" Coming Soon?
Well, I think this is obvious and the place would be a heck-of-lot more fun to visit.

'scuse me, I must groove now.
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Edited by Julius Seizure - Gall Bladder Free at 08/03/09 5:56 AM

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