The deluge of Star Wars marketing and promotional tie-ins is already getting kind of ridiculous—but it’s all worthwhile, if it results in Janelle Monae becoming one of the faces of the Resistance against the First Order.
The panels and events at San Diego Comic-Con are only part of the story. Every year, companies spend millions of dollars to market to this captive audience of fans. Some of it is pretty clever. Some of it... is horrible. Here’s the worst badvertising, and the best radvertising, of Comic-Con 2015.
William is an ordinary fellow in all respects but one: he has two completely functional mouths. In this fake documentary, we learn about the advantages and disadvantages of having two mouths that can taste, talk, and sing independent of one another.
For some advertisers, it’s not enough that ads constantly flash in front of your eyeballs. They want to make sure that you don’t just see their ads, but also interact with them in the hopes of searing their brands into your brain. Do these interactive ads actually entertain you? Or are they more trouble than they’re…
The computer revolution didn't come into people's homes overnight. There was a long period when the public was still discovering all the things they could do if they owned a computer — and this led to some truly outrageous TV ads. Check out the most hilarious and creative classic home computer ads ever made.
Yoshiharu Sato is an animator who has worked on My Neighbor Totoro, Kiki's Delivery Service, Porco Rosso, and The Secret World of Arrietty. And here, in less than two minutes, he spins a touching tale of home and family — and that's just for a liquor commercial.
While most promos for movies use footage from the actual film, this Japanese promo for Big Hero 6 takes a different tack, using hand-drawn animation to highlight the emotional relationships at the center of the film. After watching this, I need a big Baymax hug.
We love how so much of the marketing for the Hunger Games movies builds on the world of Panem, and the new web series to promote Mockingjay, District Voices, is a perfect example of that. In each episode, members of a Panem district describe their labor with Capitol-enforced cheer.
The bigger Comic-Con gets, the more the marketing madness spreads across San Diego. And this year, the advertising was everywhere. Some good, some pretty terrible. So we picked through the swag and the interactive experiences, to find the very best and the very worst of Comic-Con advertising.
Over on its website, the New England Aquarium has archived all of its ad campaigns from the past six years. And some of them are truly great.
This advertisement for Danish butter brand Lurpak features some of the silliest riffs on 2001: A Space Odyssey we've ever seen. You have to love the carrot rocket and the potato asteroids. And now, we crave butter.
In a grim cyberpunk future, a group of sword-wielding warriors traverses the neon-lit city in search of...Murphy's Irish Stout?
There's a bunch of online speculation that this celebrity-filled fake hoverboard commercial is actually a secret viral for Back To the Future 4. But we're pretty sure it's just a fake ad, plain and simple.
Last night advertisers of all brands and commodities shelled out millions to get their ads in the coveted Super Bowl commercial break. So what did these million dollar spots produce? A whole lotta 80s nostalgia and a few tears. Here's our list of the best and worst commercials from the 2014 Super Bowl.
Jaguar has assembled the very big bads to answer that age-old question: why are all Hollywood villains British? Perhaps the villainous trio of Ben Kingsley, Mark Strong and Tom Hiddleston can answer for us.
There's been a raging debate over "booth babes" in the tech community for years. Should companies hire sexy models to work in their sales booths at events like CES, or is this an outdated, degrading practice? But nobody had ever asked whether booth babes were good for sales. So Frontback head of marketing Spencer Chen…
The latest series of video ads for the upcoming movie Walking with Dinosaurs shows off the myriad animated beasts trotting, flying, and stomping through the film. It also shares so quick factoids about its prehistoric stars.
Toilet paper seller Charmin had the most winning Thor 2 tie-in with this punny image, complete with a toilet paper roll forged for the butts of the worthy.
One does not simply walk into Mordor — one takes the J.R.R. line. Alas, Post-Isengard replanting of the Fangorn forest has caused some delays on the subway. Check out these adorable signs that were posted all over the NYC's subway system.