<![CDATA[Gizmodo: rahul sood]]> http://tags.gizmodo.com/assets/base/img/thumbs140x140/gizmodo.com.png <![CDATA[Gizmodo: rahul sood]]> http://gizmodo.com/tag/rahulsood http://gizmodo.com/tag/rahulsood <![CDATA[Voodoo PC Brand Is Basically Dead]]> We'd speculated before that Voodoo was essentially toast, but we really wondered what was up when HP appropriated the "Envy" brand and design into HP laptops. Aaaand we it seems from Rahul Sood's latest that it's basically dead.

Essentially it's been consumed and digested by the rest of HP:

Many people assumed that Voodoo had designed these notebooks, when in reality we did not. However, it's clear that our influence has reached almost all corners of the company. Go back 3 years and look at how HP's products have changed; it's pretty incredible.

So, what happened to Voodoo? Well, we've been looking way ahead into the future. Voodoo has been transitioning from "desktop & notebook" manufacturing to something beyond. Does this mean you'll never see a Voodoo or VoodooDNA desktop or notebook again? Hardly, I'm sure you will. ..but while we hash this out you will continue to see products with our fingerprints released from various areas of HP. [Emphasis ours]

That's a guess, not a confirmation, stated in the tone of a man who's very clearly moved on. Voodoo might continue to live on through HP or whatever, but color us surprised if you see another actual Voodoo PC. [Rahul Sood via Engadget]

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<![CDATA[VoodooPC Will Survive, But Confirms "Integration" into HP]]> I just got off the phone with Rahul Sood, founder of VoodooPC, who confirmed that the rumors of Voodoo's demise were not just premature but "nonsense," but said "HP is asking us to integrate into the larger execution engine." Rahul is comfortable speaking both plainly and in business-ese—what we take this to mean is that Voodoo will merge manufacturing with HP's core in Asia, unify other non-design aspects of the business, and shut down a good chunk of the operation in Calgary, Alberta. "Typically we don't comment on layoffs specifically," says Rahul, who adds that he himself will not be leaving Canada.

"We're basically plugging into the larger businesses," he says. "Notebooks will be manufactured and handled in Asia where there's much broader distribution. I can't just snap my fingers and have [the Envy and Omen] in Russia, Dubai and other places where people are begging for them. To scale the business and stay true to the brand, we have to structure it accordingly." Regarding layoffs, he did acknowledge: "There are definitely going to be people impacted. With any change, we have to take that impact in stride and keep pressing forward."

Rahul also addressed the concerns that some gamers had that Voodoo had abandoned its core audience. He surprised us with an interesting statistic: 25% of the Voodoo customer base are gamers, he says. The other 75% are "fortunate people who love the style and the fact that our products are so different." On the matter of the sleek new Envy not being a gaming PC at all, he mentions that it's not the first time, and that the hot-selling 12-inch Envy had integrated graphics too.

He stresses that the crazy Omen desktop and the Blackbird are both solid gaming platform. He also says that he's interested in the new directions that DIY enthusiast gamers will soon be taking. "The DIY enthusiast market will change," he says. "They're going to focus on more efficient computing rather than speeds and feeds, to bring more value to the end than just framerates. The DIY market will evolve—that's an opportunity for us to look into."

We have no idea what that might mean. Could it be a line of Voodoo-branded accessories? Or simply designing systems themselves with more DIY tweakbility in mind, like the Blackbird? Your guess is as good, or actually probably better, than mine, so go ahead and guess.

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<![CDATA[Is HP Shutting Down VoodooPC?]]> Techgage is reporting credible evidence to support a rumor that HP is going to shut down the VoodooPC operation, citing both an internal e-mail discussing layoffs, and the fact that the company returned over 300 power supplies to Topower, a hardware partner. It would be strange for HP to be shutting down its boutique hardware shop, given the fact that it is just now ramping up promotion of its newest, totally cool Envy and Omen systems, but stranger things have happened in corporate America, and these are strange times indeed. Say it ain't so, Rahul. [Techgage] Update: Voodoo founder Rahul Sood answered us—see his reply below:

Rahul understood our concerns, and replied with the following slightly ambiguous message:

HP is working on a plan to better leverage its existing resources to bring Voodoo products to market faster and make them more accessible to consumers. I can assure you that Voodoo employees and champions of the brand will continue to work on the conceptualization, design and development of Voodoo products.

We can infer from this that the Voodoo brand will continue, and the Voodoo team will stay more or less intact, but that Voodoo may move into a more designy role here, and do less of the nuts-and-bolts assembly that it was doing before. That's my interpretation. As was the case a month ago when we inquired as to the health of Voodoo, Rahul directed us to his blog for further info. Thanks Rahul!

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<![CDATA[HP's Voodoo-Powered Blackbird 002 Unveiled By Creator (Video)]]> Tonight in New York, VoodooPC cofounder (and HP employee) Rahul Sood shows off his newest miracle of PC science, the Blackbird 002. It's a little long (7min, 30sec or so) so you might want to grab a beverage. –Video by Richard Blakeley

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