Later today, the first balls will be served at the U.S. Open. But this year, the ball boys retrieving all those missed shots will be under closer scrutiny than usual: they'll be dressed in nylon Ralph Lauren T-shirts lined with conductive silver-coated thread and sensors, recording all of their biometric data.
There are a ton of solar backpacks on the market and they're not very attractive, so it's nice that a mainstream designer label like fashion juggernaut Ralph Lauren has come out with a stylish version of their own.
Did you know that fashion designer extraordinaire Ralph Lauren collects classic automobiles? That he owns "60 or so of the rarest, most valuable cars in the world" and drives them all himself? He does! This is where he keeps 'em.
I always thought 4D was time, but according to the fashionable people at Ralph Lauren, 4D is actually perfume wafting out of huge projected-upon stores. Even if you're dressed in hoody and jeans, you'll still find this quite impressive.