6 Cities and States Reinventing Themselves Through Branding

Is it possible to distill the character of a city into a single, striking logo? In some ways it seems crass to (re)brand a place, reducing the complexity of a locale into to what is, essentially, a marketing campaign. Done well, however, the efforts can unite locals and lure leisure travelers, who bring with them a… » 9/17/13 9:00am 9/17/13 9:00am

Yahoo's New Logo Is Boring, and That's the Whole Point

At midnight, Yahoo unveiled its new logo after 30 days of zany decoy versions. It's a staid little number, the main surprises of which are its intense new shade of purple, an ever-so-slight serif, and an odd architectural shadow effect. It's a more traditional, adult design—and it hints at how Yahoo is changing on a… » 9/05/13 1:21am 9/05/13 1:21am