6 Cities and States Reinventing Themselves Through Branding

Is it possible to distill the character of a city into a single, striking logo? In some ways it seems crass to (re)brand a place, reducing the complexity of a locale into to what is, essentially, a marketing campaign. Done well, however, the efforts can unite locals and lure leisure travelers, who bring with them a… » 9/17/13 9:00am 9/17/13 9:00am

Yahoo's New Logo Is Boring, and That's the Whole Point

At midnight, Yahoo unveiled its new logo after 30 days of zany decoy versions. It's a staid little number, the main surprises of which are its intense new shade of purple, an ever-so-slight serif, and an odd architectural shadow effect. It's a more traditional, adult design—and it hints at how Yahoo is changing on a… » 9/05/13 1:21am 9/05/13 1:21am

Comcast Rebrands Itself as Xfinity. Seriously? That's... That's All You…

So, Comcast has some public image issues. And what do you do when you want to fix the perception but not the underlying problems? Change your name! Change it to the worst, pseudo-pornographic, retro-futuristic garbage marketing dollars can buy. » 2/03/10 6:31pm 2/03/10 6:31pm

Microsoft Washing "Windows Mobile" Taint From Windows Mobile

So how do you market a mobile OS that's essentially a superficial upgrade to a years-old product that a sizable bloc of techies think is the worst thing, ever, period? You change its name! To "Windows Phone," apparently. » 7/29/09 6:40pm 7/29/09 6:40pm