Why Restaurants Want to Sell You Online Tickets to Dinner

So you want a table for two at Per Se, one of New York City's toughest reservations. You play phone tag with the reservationist for a week, only to find the date you want is no longer available (in fact, nothing seems to be). But soon, thanks to a new startup, you'll be able to go online, pick your date, and buy… » 12/02/14 2:20pm 12/02/14 2:20pm