<![CDATA[Gizmodo: resurrected]]> http://tags.gizmodo.com/assets/base/img/thumbs140x140/gizmodo.com.png <![CDATA[Gizmodo: resurrected]]> http://gizmodo.com/tag/resurrected http://gizmodo.com/tag/resurrected <![CDATA[Sharper Image to "Relaunch" at CES 2009]]> As expected, The Sharper Image is going to relaunch as a virtual brand. Now we know that the launch will take place at CES 2009 with 20 new products.

This time around they appear to be focusing their efforts on devices like iPod-integrated audio systems as opposed to the crazy expensive massaging chairs and tiny microwaves we have come to expect from them over the years. However, the teaser site includes old products like the the iBeam—originally from 2006. So, based on that, I'm not getting my hopes up for anything new and exciting. Still, these products are expected to roll out to major retailers in 2009. [Sharper Image]

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<![CDATA[Sharper Image Rises From The Ashes...as a Brand Only]]> A few days ago we discovered that Sharper Image had "something big coming," but as of today, there has been no official word from the company about their future plans. However, the WSJ is reporting that the company will resurrect itself as a virtual brand. No stores, just a name that retailers can rent to drive up the sales of any number of useless, overpriced gadgets.

There is even talk of major retailers like Target and Best Buy getting involved—but you have to wonder whether or not the moniker of a semi-defunct gadget company is enough to drive sales of vacuums and massage chairs in other stores. Either way, if this is Sharper Image's "big announcement," that is pretty lame. [WSJ]

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