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Reversing Logos with Different Brands Is So Confusing

We've seen reversed brand logos before but not to the extent of these brand reversals by Graham Smith. He takes the original logo, color and all, and swaps them out with a different brand name. What's crazy is that though sometimes you don't notice the difference, most of the times your brain gets so confused, you… » 5/20/12 5:00pm 5/20/12 5:00pm