<![CDATA[Gizmodo: road safety]]> http://tags.gizmodo.com/assets/base/img/thumbs140x140/gizmodo.com.png <![CDATA[Gizmodo: road safety]]> http://gizmodo.com/tag/roadsafety http://gizmodo.com/tag/roadsafety <![CDATA[Disturbing Billboard Bleeds When It Rains]]> The image associated with this post is best viewed using a browser.The local government in Papakura, New Zealand isn't screwing around when it comes to road safety. Their new bleeding billboard campaign takes a Red Asphalt approach that they hope will creep out reckless drivers.

Let me be the first to say "mission accomplished." Kids are creepy anyway, but throw in a system that leeches blood when it rains and you just might scare people into giving up their cars entirely. Not surprisingly, the billboards have been effective. Since they were put in place, there hasn't been a single fatal accident in the area. [Neatorama via Buzzfeed]

]]>
http://gizmodo.com/index.php?op=postcommentfeed&postId=5308413&view=rss&microfeed=true
<![CDATA[Hindsight Cyclist Glasses Are Eyes in The Back of Your Head, Kinda]]> The Nike Hindsight cyclist's glasses from designer Billy May (we loved his Torn lights before) are designed to do one simple thing: stop cyclists from getting hurt on the roads. At the extended side of each lens is a carefully arranged high-power Fresnel lens that captures the view to the sides of the wearer's head, and sends it into the peripheral vision.

That's the bit of your eyesight that doesn't capture too much detail but does excellently at detecting motion...so the extra data hopefully wouldn't be too distracting. Essentially its a clever way of augmenting your normal checking of the road, and avoiding being side-swiped by a fast-moving vehicle that was sitting outside your normal vision zones.

Simple and blindingly obvious, when you think about it... and could have potential uses in all sorts of places. I know it'd help with my skiing... or at least would've helped me avoid that dumb snowboarder who knocked me flat last year when he wasn't watching where he was going. Hopefully it's a concept that'll be a reality soon.

]]>
http://gizmodo.com/index.php?op=postcommentfeed&postId=5066954&view=rss&microfeed=true
<![CDATA[Chrysler Cars With In-Car Internet and WiFi This Year; Road Safety Stats Set to Plummet]]> Chrysler has announced its intention to bring internet access to its vehicles. The functionality will be added to existing models this year, and will be followed by assembly line produced, internet ready automobiles. The connections will rely on mobile phone towers and a monthly subscription charge will be levied on those taking up the service. Talking about the development, a Chrysler spokesperson said:

"We want to make the radio itself a WiFi port," whatever the hell a WiFi port is. We're guessing the spokesperson meant WiFi connectivity will be coming using a modified internal radio. Whether Chrysler will trick out their own navigation systems with an internet browser to make use of the functionality is not clear, but using WiFi instead of EDGE on your iPhone whilst driving has got to be a help, even if it isn't great for general road safety. [Washington Post]

]]>
http://gizmodo.com/index.php?op=postcommentfeed&postId=371116&view=rss&microfeed=true