This is why advertising works -- even when you think it doesn'tEsther Inglis-Arkell12/06/13 9:40am1225EditPromoteGo to permalink Are you unfazed by ads? Annoyed by them? Do you simply "edit them out"? It doesn't matter what the answer is, because they probably work anyway. Advertising doesn't have to be good, it has to rely on the "mere-exposure effect."