Beaterator for the iPhone might not be as full-featured as the PlayStation Portable version, but then at $4.99 compared to $39.99, we wouldn't expect it to be. Remix premade tunes or create your own in loop mode using a simple touch screen interface that might actually have a leg-up on its PSP predecessor. It won't make you the next Mozart, of course, but it certainly has the potential to make visits to the bathroom much more musical than they already are.

That didn't sound right.

Beaterator for the iPhone is available now on the Apple iTunes App Store.

The campaign has two major slogans: "our rock stars are not like your rock stars", or variations on the "not like your" theme and "sponsoring the future". The first is interesting, and played out like so:

It's true. What and who is important inside the geek world is not important to the mainstream, always. The portrayal of the geek as a hero does a few things, I imagine. It shows mainstream folks the fantasy of what exactly the geek world worships, in a context they can understand—that of the celebrity—even if they don't understand why its such a big deal. To the geeks, the video is clearly ridiculous, and the slogan lets the viewer know that the company is self aware of that fact. At the same time, the fantasy is brought to life that geeks are rock stars, in their own context, but here they get to taste the pop context, too.

The other slogan, "Sponsors of Tomorrow", is pushed nicely in this "our big ideas are not like your big ideas" video:

There's something about this video, humorous, and friendly, yet pointing out the oddity of the geek world, that reminds me of JJ Abrams' new Star Trek.

The videos, unfortunately do not feature the actual inventors. They said it was to avoid internal politics and fights over who would star, but I really just think geeks don't test that well on camera. Except Woz.

The campaign is Intel's most expensive, and they plan to run it three years, in so many variations, comparing the geek world to the real world equivalents, noting their differences, but ultimately drawing parallels. It also is the first not to talk about Intel's products directly, preferring to let go of the idea that people can understand the technology inside as meaningful, moving towards general brand promotion. It's clever, and entertaining and I like these ads a lot, so far.

The artwork is apparently inked on with genuine, automotive-quality paint and the console will also ship with a snazzy, all metallic case, housing a number of different peripherals. Now, why haven't we received our unit yet? Did we piss someone off by accident? Hit the link to checkout some more cracking images. [Complex via Kotaku]

The Nintendo DS Lite finally launched in Japan and Kotaku was there, through thick and thin, from the highs and lows, from disappointment to near defeat. But we got one — and one lucky Kotaku reader is going to call it his or her own.

The lovely cosplayer for hire Princess Peach stopped by to defend her womanhood earlier in the week. She seems like good people.

More "High Score" after the jump.

Mark Ecko, king of sweatshirts with rhinos on them and amateur video game maker ripped into gamers who don't like "urban" games. Worse than Helmut Lang wearing fashion divas? I think not, Mr. Ecko!

Microsoft leaked its portable brick... err, multimedia/gaming/creativity device codenamed "Origami" via a bit of online Flash video. It's shown playing Halo at a few frames per second amid tons of "lifestyle" video. Is there a market for this thing?

An eagle-eyed Kotaku reader snapped a pic of this seemingly raunchy PSP ad spied in the London underground. What does this even mean?

The biggest PC game of all-time is a game called World of Warcraft. Well, there has been much speculation that WoW was headed to the Xbox 360 and its Live service, but Blizzard nipped that in the bud, saying the MMO is strictly PC.

But the week's biggest news to drop was around Rockstar's exclusive Xbox 360 title. After much build up, it was finally revealed on Friday. Table Tennis. Yes, ping pong. The gaming world was shocked at its very core!