The Roku Channel Store is an open platform for delivering content to Roku boxes beyond the already-integrated Netflix, MLB.tv and Amazon channels. We all had high hopes for full-length streaming video, and rumors pointed to Hulu, but alas, it is not to be. The first ten "channels" were released today, and Hulu is not among them. The list:

Pandora, Facebook Photos, Revision3, Mediafly, TWiT, blip.tv, Flickr, FrameChannel, Motionbox and MobileTribe.

The Channel Store itself seems pretty open-ended, with a freely available SDK so developers can add to the Store's selection—and we hope they do, because these offerings are pretty meager at the moment. The Roku Channel Store is a free and automatic upgrade starting today, and works on all Roku devices, but there aren't any killer apps here (and neither Pandora nor Flickr is really a barn-burner at this point—at this point, every gadget I own, including my alarm clock, does that stuff). Here's hoping for some serious development efforts. Press release is below. [Roku]

Roku Launches Open Platform for Delivery of Content to the TV; Announces First 10 New Channels

Pandora, Facebook Photos, Revision3, Mediafly, TWiT, blip.tv, Flickr, FrameChannel, Motionbox and MobileTribe all now available on the Roku player

Silicon Valley, Calif. – November 23, 2009 – Roku, Inc., maker of the popular and award-winning family of Roku players, announced today the Roku Channel Store and the first 10 free channels for Roku customers to enjoy on their TVs. From internet radio to video podcasts, professional web content to photo sharing and personal videos, the Roku Channel Store provides an open platform for delivering quality content to the TV. New channels now available for customers to add today to their Roku experience via the Roku Channel Store include: Pandora, Facebook Photos, Revision3, Mediafly, TWiT, blip.tv, Flickr, FrameChannel, Motionbox and MobileTribe. For the complete list of channels and specific channel descriptions and features, please go to http://www.roku.com/roku-channel-store.

These first 10 channels are just the beginning for Roku. Many other developers are working on Roku Channels now, and Roku expects additional developers to adopt the Roku platform over time. New channels will appear in the Roku Channel Store automatically as they become available.

The Roku Channel Store represents an opportunity for content owners and publishers to reach an already large and growing audience of Roku customers. By creating an open platform for delivery to the television over the Internet, Roku has leveled the playing field for content owners.

"The Roku Channel Store turns the Roku player into the world's first open platform designed specifically for the TV," Anthony Wood, founder and CEO of Roku, Inc said. "Now content producers and distributors – from single person shops to billion dollar corporations – can deliver their content directly to consumers without having to go exclusively through cable operators, satellite networks or TV affiliates."

To create a channel for the Roku Channel Store, a developer creates an application using Roku's free software developer kit. This SDK is available free upon request by emailing partners@roku.com.

All Roku players, including the Roku SD, Roku HD and Roku HD-XR models, are compatible with the Roku Channel Store. The new channels are in addition to the existing Roku channels already available: Netflix (NASDAQ: NFLX), Amazon (NASDAQ: AMZN) Video On Demand and MLB.TV.

Pricing and availability

The Roku Channel Store will be delivered as an automatic and free upgrade to all existing Roku customers over the course of the next two weeks. New customers will automatically be upgraded when they first install their Roku player. To browse and use the Roku Channel Store, customers will be prompted to create a Roku account. Existing customers who do not want to wait for their Roku player to update automatically can manually update their Roku player immediately. Detailed instructions can be found under the Roku Channel Store tab at http://www.roku.com/support/faqs.

First introduced in May 2008, and updated regularly with free software updates, the Roku player family provides the easiest, most affordable and reliable way for hundreds of thousands of Roku customers to watch their favorite movies, TV shows and sporting events instantly on their TV. All three Roku players are available immediately at http://www.roku.com starting at $79.99 and include free shipping for a limited time.

About Roku, Inc.

Roku is a market leader in innovative applications for digital media, opening up a new world of entertainment to the TV. Through its work in both software and hardware, the company develops and sells consumer products that give customers the ability to take charge over their entertainment choices, combining high-value content and immediate access to that content at a low price. Its products include: The family of Roku players and the SoundBridge Internet radio line. Roku is privately held and based in Saratoga, Calif. For more information on the company and its products, visit: http://www.roku.com.

Before we get into the HD-XR, there's the other new model to introduce. The low-end Roku SD is pretty much a stripped-down version of the current Roku HD model, appropriately enough. It has Wi-Fi b/g and Ethernet, but only offers composite output—no HDMI, component, S-video or optical audio out, all of which the Roku HD has. The SD offers just standard-def streaming to go along with its standard-def output, and retails for $80 (the HD, in comparison, sells for $100). Both the SD and HD-XR are crammed into the same small, fanless case as the HD, so they're all the same size.

The HD-XR is Roku's new high-end model, selling for $130: In addition to everything the Roku HD has, the HD-XR is packing 802.11n Wi-Fi and, intriguingly, a USB port. But therein lies the problem with the HD-XR, and the reason we're bringing you a hands-on and not a review today: The USB port doesn't do anything. Yet.

Roku tells me that they've got some substantial additions coming to their service via automatic firmware upgrade in "the coming weeks." First is the Roku Channel Store, which "will offer a number of new content channels for the Roku player, many of which are free." This comes in addition to the currently offered Netflix (duh), Amazon and MLB. What could the new channels be? We'd say Hulu is a fair bet, given past rumors. Other dedicated streaming sites like ABC or MSNBC wouldn't be out of the question either, and since everybody's doing it, I wouldn't be surprised if Facebook and Twitter come to invade your tidy little Roku box.

Second is that currently-useless USB port—it may not do anything yet, but I assume it'll allow video playback from UMS devices like hard drives and flash drives when it's enabled through firmware. A helpful tip, Roku: Extensive codec support is mandatory, not optional, in a device that has as few features as this one. It only does a couple things, so it had better do them damn well. DivX, MKV, and H.264 would be a start.

So how does the HD-XR perform? Just about as well as I could hope. It's a bit slow to start streaming a video (two minutes at most, but that's a long time to stare at a progress bar on your TV), but once it started it never stutters, and video quality is nearly as good as when streaming on a computer. I do wish you could browse through Netflix's catalog, rather than only being able to stream what's in your Instant Watch queue, but it's super simple and works well. The remote is small but feels solid, and has few enough buttons that pretty much anyone can figure it out. Setup is easy and the antenna picks up my Wi-Fi signal just as well as my laptop. Overall I was really pleased with it, and so were my non-tech-savvy roommates—no mean feat, since they're not usually into all the nerd stuff that I deal with every day.

So what's new right now? Um, well, 802.11n. That's it. It's pretty disappointing to see new hardware released without the accompanying software that takes it to the next generation, especially given Netflix's invasion onto Blu-ray players (only $100!), HTPCs, PS3s and god knows what else. I'm not so sure the HD-XR is worth $130, given the growing ubiquity of Netflix streaming, so Roku had better bring it with this firmware upgrade—the days of a one trick pony in the living room are nearly up. [Roku]

After all, Roku players only stream media from a handful of sources while an HTPC opens up the entire internet for playback on a TV. Plus, nettops and other small PCs are becoming extremely affordable. Unless the XR costs next to nothing, it makes more sense to save up for an HTPC. In the end, you might recoup the added expense by ditching your cable service. [Engadget]

Only problem is, you have to be a subscriber of the paid MLB.tv service, which would cost $35 for the remainder of the 2009 season. But if you're already streaming ballgames on your computer, the Roku box would make a very inexpensive and portable way to get on-demand and live baseball on your TV. MLB.tv says the picture is high-definition quality, which probably means something like 480i or 480p (like Netflix's streams), but that'll still look pretty decent on the TV. [MLB on Roku]

Update: Dan from Silicon Alley Insider says his Hulu source denies this (which doesn't surprise us). Also, just now, Roku told us they flat out deny this too, meaning whoever wrote that for Playboy should be getting their asses back to Factchecking 101.

Being that the Amazon Video On Demand service came to Roku about a month ago it's nice to see that they are keeping quick with updates and supporting HD downloads. There's no details on resolution but as for pricing it should be the same as any other Amazon HD outlet like TiVo—HD TV shows are $3 and HD movies are $4-$5. With Netflix and Amazon support, the $99 Roku box is shaping up to be a pretty solid purchase, here's hopping for new additions, Hulu, in the future...

Amazon Video On Demand Announces Launch of High Definition Movies and TV Episodes
Customers can now purchase HD TV shows from Amazon Video On Demand and rent HD movies from compatible devices including those from Roku, TiVo, Sony, and beginning today, Panasonic

SEATTLE – April 21, 2009 – Amazon.com, Inc. (NASDAQ: AMZN) today announced that customers can rent box-office favorites and purchase top TV shows in HD from Amazon Video On Demand.Customers can select from more than 500 HD TV shows and movies from major studios and networks including Warner Bros. Entertainment Inc., Sony Pictures, Paramount Pictures, Metro-Goldwyn-Mayer Studios Inc., Universal Studios Home Entertainment and Showtime Networks. Top titles available now in HD on Amazon Video On Demand include new-release movies such as "Frost/Nixon," "Twilight" and "Yes Man" and hit TV series including "Californication," "The Tudors," "Smallville," and "Gossip Girl."

"Our customers have been asking us for two things: HD and the ability to watch movies and TV shows instantly on their television," said Bill Carr, Amazon vice president Music and Video. "Today we are thrilled to begin offering HD and to add the distinctive Panasonic VIERA CAST®-enabledHDTV lineup to the growing number of televisions and devices supported by Amazon Video On Demand. We plan to continue making it easier than ever for customers to instantly enjoy their favorite TV shows and movies in HD from the comfort of their living rooms."

With movies and TV episodes in HD, Amazon Video On Demand is providing customers with even more choices for entertainment. Customers can now order and watch movies and TV shows in HD on their televisions through compatible devices including: the Roku digital video player, TiVo Series3, HD, and HD XL DVRs, and the Sony Bravia Internet Video Link. Starting today, Amazon Video On Demand's entire library of 40,000 titles, plus HD titles, are also available on Panasonic VIERA CAST® enabled HDTVs. Using these devices, customers can now rent HD movies for $3.99 - $4.99. Customers can also purchase and watch HD TV shows online on MACs or PCs, through compatible devices, or download them to their PC for offline viewing for $2.99.

"Panasonic is thrilled to be working with Amazon's Video on Demand service, an association we see as another step in providing the ultimate entertainment experience for the consumer. Both Panasonic and Amazon are extremely consumer centric and this functionality will provide the consumer with a myriad of entertainment choices." said Merwan Mereby, Panasonic vice president of New Business Development. "It's fitting that Panasonic and Amazon have joined creative forces to create this unique entertainment vehicle. Panasonic's VIERA CAST HDTVs have garnered numerous best of awards, while Amazon is a pioneer in transforming in-home movie entertainment. The consumer will have access to a vast selection of movie and TV entertainment at their finger tips with just a click of a button."

"The addition of Amazon's HD offerings to the Roku digital video player is a tremendous enhancement for our customers," said Tim Twerdahl, vice president of consumer products at Roku. "Amazon's vast selection of high-quality content is the perfect complement to Roku's instant delivery of top movies and TV shows directly to the TV. The combination of Amazon Video On Demand and the $99 Roku player is an incredible value to customers."

"This is a great day for our customers because our best-in-class HD offering just became even better with HD movies and TV shows now being offered by Amazon Video On Demand," said Tara Maitra, vice president and general manager of Content Services and Advertising Sales at TiVo Inc. "Adding HD content from Amazon Video on Demand to an existing vast library of options shows once again that with a TiVo remote you truly can have it all. Consumers can access Amazon Video On Demand HD movies and TV shows, all with the simplicity people have come to expect from TiVo."

"Striving to deliver high-quality content directly to customers, Sony is excited to have HD movies and television shows from Amazon Video On Demand delivered directly to BRAVIA televisions," said Jeff Goldstein, vice president of TV Marketing for Sony Electronics.

For more information and to see the growing list of HD content, please visit www.amazon.com

Amazon Video On Demand is offered by Amazon Digital Services, Inc.

Assuming that Netflix pays 3 cents per gigabyte transferred, the movie provider pays 6 cents to deliver an SD movie (1.8GB) and 9 cents to deliver an HD movie (3GB)—less if the film is under two hours, and less when streaming to PCs rather than Roku or Xbox 360 (since the PC stream uses lower bitrates).

Of course, these prices are for bandwidth only. Netflix still pays licensing fees for these films, the specific pricing arrangements of which no one really knows beyond the movie studios. But compared to Netflix's DVD shipping costs estimated at almost 80-cents per roundtrip, Netflix must be making out through electronic distribution. [Streaming Media via DSL Reports]

We're keeping this news in rumor land for now, but there is visual evidence out there that this beta test is indeed happening. Our tipster David over at Zatz Not Funny vouches for the accuracy of his sources (who also supplied the pictures).

Other things of note: The current library is (unsurprisingly) pretty limited, but at the very least we do get our man Tony Stark here. We also don't know if this functionality is coming soon to other devices, like that plucky Roku box I've had my eye on, but it would also be unsurprising if this feature was scaled out. [Zatz Not Funny]

That's not to say that ZillionTV is drastically more versatile than any number of existing set-top arrangements. It does, however, look attractively simple. Here's what it is, in a nutshell: a set-top box that streams free content, a la Hulu, except directly to your TV. After a $100 setup fee, it's mostly advertising-supported—again, like Hulu. The company claims a wide range of content partnerships, which is clearly necessary to compete in this field.

But it's not just ad-supported TV that Zillions is focused on, as paid content will be available as well. They hope to offer up premium TV and film content for individual purchase or rental, though your payment won't net you an actual file—the system is entirely stream-based.

If all this sounds familiar, that's because none of it is distinctly new. ZillionTV hasn't created something that anyone with some time and a Boxee install couldn't patch together themselves—but it might be able to provide it in a simpler, more accessible package. The company is promising lots of features, including a motion-sensing remote (by the whizzes at Hillcrest) instant-on streaming on anything better than a 1.5mbps connection, that will make the system attractive as a do-it-all set-top box, but until we have more than promises and renders, we'll have to reserve full judgment.

For what it's worth, Jon Healey at the LAT has tried the system, and found it impressive. He does—and this is crucial—note that ZillionTV might be having some issues securing rights to all the content it wants, but again, we'll have to wait and see. [ZillionTV]

Amazon on Roku pretty much works like it does on other devices, like Tivo. Old movies are $10, new ones are $15, so on and so forth. Content is streamed directly from Amazon's server (via your account), straight to the Roku box.

Also worth noting is that the $100, Netflix-playing digital video player, will now sell on Amazon's site for the same price. Roku says the update will hit this week, and will be free for Digital Video Player owners.

ROKU NOW OFFERS ACCESS TO AMAZON VIDEO ON DEMAND

Digital Video Player Instantly Connects Consumers To Over 40,000 New Titles

SARATOGA, CA, March 3, 2009 – Roku, Inc., maker of the popular Roku digital video player, today announced that customers can now watch movies and TV shows from Amazon Video On Demand. With Amazon Video On Demand, Roku customers can for the first time purchase or rent new release movies the same day they are released on DVD and watch commercial-free TV shows the day after they air– all from Amazon's extensive selection of more than 40,000 movie and TV titles.

"We are excited to give our customers access to Amazon's massive catalogue of top movies and TV shows – including many new releases", said Anthony Wood, Roku CEO and Founder. "The launch of Amazon Video On Demand on Roku demonstrates our commitment to creating an open platform that instantly delivers the entertainment consumers want directly to their TVs."

The compact Roku player connects directly to any TV and uses a broadband Internet connection to deliver DVD-quality video instantly. Roku customers can now choose from Amazon's enormous selection without paying subscription fees, waiting for downloads, or running out to the video store.

"The $99 Roku player provides our customers with tremendous value and a compelling entertainment experience," said Roy Price, director of Amazon Video On Demand. "Consumers are looking for inexpensive and hassle-free ways to watch their favorite movies and TV shows, and the Roku player meets that need head-on."

How It Works:
- Connect the Roku player to your TV and your broadband Internet connection (Wi-Fi is built in for ease of set-up)
- Browse Amazon Video On Demand's extensive selection right on your TV
- Rent or purchase and instantly watch any of more than 40,000 choices, including top new releases and the latest TV shows

Over the course of the next week, current Roku customers will receive a free and automatic software update giving them access to the Amazon Video on Demand service. All Roku player customers will continue to have access to Netflix Instant Watching with unlimited access to more than 12,000 movies and TV episodes for a low monthly fee.

The Roku digital video player is available for purchase exclusively at Roku.com and Amazon.com.

About Roku
Roku is a market leader in innovative applications for digital media. Through its work in both software and hardware, the company develops and sells consumer products and business solutions to bring rich media to the end user. Its products include: The Roku Digital Video Player and the SoundBridge Internet radio line. Roku is privately held and based in Saratoga, Calif. For more information on the company and its products, visit: http://www.roku.com.

Even if streaming-only subscriptions don't happen this year, he couldn't be more clear about where Netflix is putting their poached eggs: "We've got one singular objective, which is ‘Be successful in streaming.'" To that end, they're working on more content for their streaming service. Notably, he says that they're talking to HBO and Showtime for a deal like they have with Starz.

An HBO deal would be fantastic because then I could watch Dane Cook and Entourage as much as I wanted. Which is like, never, but oh, the possibilities. [Bloomberg via Yahoo via Engadget]

Also of note, according to some promotional materials from Roku, YouTube could be the next service to be supported. (You can see the logo in this story's lead image.)

I know, it's tough to top Netflix streaming with pay movies and clips of people's cats. But it's good to see so many different platforms (hardware and digital) intermingling at last. [Roku Forums via Zatz Not Funny]

The key is that you have to have compatible networked "digital media renderers" at the receiving end. Right now, the list is verrrry short: Sonos is the poster child for the feature at this point, and when you right click a song and send it to the Sonos ZonePlayer in any room, it starts playing no problem. But Sonos is for music only and so is Roku's SoundBridge, which has a variation of the feature enabled on its latest firmware. Video is the holy grail, but for now, the only thing you can send video to is the Xbox 360—and then only when it's running Media Center Extender.

This will change soon, when the DLNA rolls out its "Play To" certification as part of the 1.5 specification. The functionality will likely find its way into loads of media-rendering products: The PS3 is key, but ideally this will be in TVs, connected stereo systems, media adapters and digital picture frames too. Can you imagine how nice it would be if sending a photo to a frame was a right-click away, instead of some convoluted 12-step process requiring proprietary software and a steady easterly breeze?

In other words, though Play To is first coming to life as a Windows 7 attribute, it will hopefully not be just some Microsoft (TM) thing, but a platform that all computers and devices can get with, a whole-house "This just works" thing. Yes, I can see you naysayers wrinkling your noses already: It's a dream that potentially has nightmare written all over it. But at least with Windows 7 and supported devices, Microsoft is burning some midnight oil to make it work.

And the PC is potentially good for getting around kick-in-the-stomach file-format rejections we see in connected products: Windows 7 will automatically render files that it knows the networked device itself can't accept. For instance, a media player that doesn't like AAC will be delivered a more palatable WMA audio track in realtime. Microsoft even says conversion will work with video files—as in, flipping an XviD of The Big Lebowski into WMV as you're watching. It's early in the beta, so there's no telling how pleasant or painful that experience will be. Needless to say, it's not testable just yet.

The other reason the PC is so cool for this is that you can browse files that live somewhere else on your home network. When you find one, you right-click and send it to some other device, clear at the other end of your house. The computer isn't a media player at all anymore, but a big expensive universal remote that also does email.

The experience today isn't life changing, but I was able to play networked music on the Sonos, control its volume, build a playlist and skip around, all with no problem, and with no Sonos software installed. Play To isn't entirely compatible with official Sonos controllers yet (those show that the ZonePlayer is doing something, but won't name the track or show any metadata). It's possible that these issues will be solved by the time Windows 7 is released.

I mentioned that the Xbox 360 needs to run Windows Media Center Extender to use Play To. I think this is a design flaw. I hope that the developers will see fit to make Play To work with Xbox's native media players, because they're much better than the Extender in a lot of ways. In testing so far, we've been able to send WMV and certain AVI files over—even, as you can see in the image, while sending music to a different media player. Still, not all files work yet, not even all the ones supposedly supported. I chalk that up to the beta status, though, and I know Microsoft is doing some serious problem-solving in that area even now.

I don't want to sound like some hippie, but there's no telling what Play To could achieve if everyone—Mac and PC, PS3 and Xbox, and any digital media renderer, be it a Samsung Blu-ray player, a Philips photo frame or a Sony Bravia connected LCD—got on board. Here's to hoping, and to this first step looking none too shabby. [Windows 7 on Gizmodo]

That means that all of the new gear we saw with built-in CinemaNow support at CES (like LG's broadband TVs and BD decks), as well as the Xbox 360, will be able to stream Blockbuster's service, But here, again, is the rub (the same one that made their dedicated streaming box from 2wire a dud as well):

For now, Blockbuster intends to rent digital video on a pay-per-view basis or sell the movies to own. Keyes, though, said the company hopes to develop a subscription plan for consumers who want unlimited access to Blockbuster's digital library.

Blockbuster sees an opening focusing on new releases that Netflix Watch Instantly doesn't have. But without an unlimited subscription plan, why would anyone not inclined to leave the house simply rent them from their cable company's DVR at around the same price? Yeah, I don't know either. [AP]

Amazon's Video on Demand library has about 40,000 titles and releases movies on the same day they hit DVD, and anything you buy on the Roku box can be accessed on your PC or Mac too. Like Netflix, the streams will scale to your bandwidth. I think this officially makes the $99 Roku box the best value in standalone VOD boxes, since it explodes the Roku's catalog weakness by giving it access to new titles.

AMAZON VIDEO ON DEMAND BRINGS CUSTOMERS NEW-RELEASE MOVIES AND TV SHOWS TO THE ROKU DIGITAL VIDEO PLAYER

Roku adds a convenient way for customers to enjoy movies and TV shows from Amazon Video On Demand; Amazon Video On Demand connects to PC, MAC, Sony Bravia Internet Video Link, TiVo, Roku and more to come soon

SEATTLE—(BUSINESS WIRE)—Jan. 5, 2009—Amazon.com, Inc. (NASDAQ: AMZN) today announced that it will offer customers the ability to instantly purchase, rent and watch digital movies and TV episodes from its popular video service, Amazon Video On Demand, via the Roku Digital Video Player. Beginning in early 2009, the Roku Player, which currently supports only the Netflix service, will offer access to Amazon Video On Demand’s more than 40,000 commercial-free movies and television shows enabling Roku customers for the first time to watch new release movies titles instantly.

With an easy-to-use interface that customers can enjoy from their couch, Amazon Video On Demand and the Roku Player will enable customers to:

∑ Access and add to their virtual library of purchases via Amazon Video On Demand’s Your Video Library, and re-watch them anytime on the Roku Player or online with a PC, MAC or other compatible device.
∑ Watch new release movies the same day that they are released on DVD. Hit titles such as “The Dark Knight,” “Hancock,” “Pineapple Express”, “Tropic Thunder” and hundreds more that are not currently available on the Roku Player.
∑ Enjoy instant playback, no downloading, no waiting and no subscription fee.
∑ Browse Amazon.com's huge selection of over 40,000 movies and TV shows for rent or purchase.
∑ Enjoy Amazon Video On Demand’s high-quality video through its use of the advanced h.264 codec and an automatic bandwidth detection feature that seamlessly plays back the best quality file at either 300, 600, 900 or 1200 kbps.
∑ Easily setup their Roku Player using its built-in Wi-Fi connection and begin watching videos within minutes.
∑ Connect their Roku Player to any television set using HDMI, Component Video, Composite Video, S-Video, Stereo Audio or Optical Audio connections.

“With the subscription-free $99 Roku Player that connects to any TV, customers can now choose and watch their favorite new-release movie instantly, and access all of their titles from their video library,” said Roy Price, director Amazon Video On Demand. “Amazon Video On Demand’s large selection makes the Roku Player the perfect choice for hassle-free On Demand movie and TV entertainment.”

"We are excited to add Amazon's massive catalog to our player – including new releases and top movie and TV titles,” said Anthony Wood, Roku CEO and founder. "This makes the Roku Player the ideal choice for watching Internet content directly on TV.”

[Amazon]

According to NewTeeVee, the new screen was accompanied by a welcome message:

By now you’ve discovered our new home screen. This screen will become your launching pad for a number of great new channels that will begin to appear on your player in early 2009. In addition to the hugely popular Netflix channel, you’ll see movie channels, TV channels, web video and more!

We’ve also upgraded your player to support an advanced video format that will deliver better video quality, especially over Internet connections.

Finally, your player is now fully HD compatible. If you have an HDTV, select ‘update display type’ below to get the full HD experience. (Tip: visit www.netflix.com/InstantHD for HD movies from Netflix.

Netflix has a short and somewhat sweet list of HD titles for Netflix enabled devices if you're interested. [NewTeeVee — Thanks, Chris!]

Roku engineers have acknowledged the problem, and are said to be looking into it. At this point they a directing blame at Netflix claiming that recent changes to the content distribution network (CDN) may have contributed to the problem, but the lack of complaints on other Netflix compatible devices like the Xbox 360 and the Samsung BD-P2500 / BD-2550 Blu-ray players make this defense unlikely.

Apparently, the problem is serious enough that some are experiencing quality drops of 50% or more with extremely low connection speeds. Just how widespread this problem is remains to be seen, so I have to ask: if you own a Roku, have you noticed any quality issues lately? [Roku Forum via Wired]

With the Neuros.TV interface, the Link does something simple but spectacular. Instead of pushing you through a clumsy series of web portals, it gives you a simple, unified interface for browsing online video content. With out-of-the-box support for nearly any video codec (courtesy of mPlayer and VLC, mainly), a solid interface and an included wireless keyboard/controller, it's a capable machine. At $299 (or $249 without the keyboard), it'll be tough to take on the $229 Apple TV, which in addition to having an included local hard drive and access to iTunes, supports most of Neuros.TV's features though Boxee. Spec sheet below. [Neuros via Zatz]

Technical specifications

* 1080p H.264 video playback
* HDMI (max resolution 1920x1200, 1080p) output
* High-definition 6-channel Audio output
* Optical S/PDIF audio output
* Gigabit Ethernet
* 802.11 g/b WiFi, up to 54Mbps
* Lots of USB 2.0 High-speed Ports (6 external ones today)
* Housing: 300mm x 90mm x 326mm (11.8" x 3.5" x 12.8")
* Noise: under 27dB
* Controller: 2.4 GHz wireless keyboard trackball controller
* Software:
o Seamless integration with Neuros.TV, a free service that lets you organize and watch Internet TV on your TV
o Neuros distribution of Ubuntu 8.10
o Open-source video players (MPlayer, VLC, Xine). A comprehensive list of formats, containers and media can be found on the above websites.

But oh do we still have some ground to cover. I'm envisioning a world of platform-agnostic pizza acquisition apps on every web-connected device everywhere, and it's a world in which I'm pretty sure you'll want to join me in delicious reality.

Granted, we live in a pretty good time right now as far as zero-human-interaction, chainstore-pizzeria-to-mouth-in-shortest-time-possible pizza acquisition systems. You can go to any of the major chains' web sites and have a pie on the way in just a few minutes. Maybe a side of cheese sticks too? And hey, we're running out of Coke. Throw in a two liter. I can't be bothered to go out in this cold/rain/beautiful weather.

They'll even save your credit card number so you don't have to even think about money beyond the five seconds the subtotal is on the screen. And tip's on the card.

I will admit that I was late to embrace the online pizza ordering paradigm. I live in New York City, and I can literally walk to the end of my block and get a delicious hot NYC slice whenever I want it. That is, when the King doesn't feel like shuttering the doors for no clear reason at prime mealtimes. Which he does on a disappointingly frequent basis. But I've been doing it more lately—learned from a couple of friends who have Papa John's online ordering down to a science—and I must say I like.

Fitting with my wish, we also live in a pretty good time as far as being able to customize our devices with third-party applications. Pizza Hut has a Facebook app that can order your pizza. That's a good step, even though it's no different from the main websites, save for the ability to broadcast to all your friends when you place a couch order. But please, further. Take Netflix as an example. Watch Instantly is now on Blu-ray decks from LG and Samsung, the Xbox 360, the aforementioned TiVo and of course the dedicated Roku box, with more partnerships on the way. This is the model we should be following as far as pizza ordering is concerned—the path to the life that I've imagined.

So it is you, major pizza chains, that I address. Embrace our software-is-king future. Open up an API into your respective ordering systems, or better yet, tie them together into one magical mozzarella, tomato and dough delivery web framework. And after that's all set up, encourage the use of this API by manufacturers which will soon, in turn, make everything an application platform in order to respond to this exploding demand for pizza ordered from the couch. Don't just stop at an iPhone app—there's no reason there shouldn't be an App Store for every web-connected device in your home.

They say that where the porn industry goes, tech follows. And it's true. But I say let pizza, glorious pizza, be the trailblazer. Wake me up when this is how things are—I'll be asleep on my couch, surrounded by empty Papa John's garlic sauce cups.