This Cheap 3D-Printed Rolex Would Be Perfect For Spendthrift Giants

There's no easier way to humblebrag about your success than by wearing a Rolex watch, and that's probably why the brand is also synonymous with knock-offs and replicas. Why pay tens of thousands of dollars for the real thing when you can get a close facsimile for less than $100? And why even spend that much when you… » 1/12/15 9:34am 1/12/15 9:34am

Watchmaker takes apart and reassembles a Rolex in hypnotizing video

This video shows a profesional watchmaker taking apart and reassembling a Rolex Submariner. The insanely intricate movement of this watch is composed by more than a hundred little pieces, all of them vital to make it work with absolute precision, and all of them assembled by hand. » 12/29/14 8:07am 12/29/14 8:07am

At 1,000 MPH, This Is The World's Fastest Rolex

The jet-powered Bloodhound SSC will make its 1,000 MPH world record attempt in 2016. And when driver Andy Green evacuates his bladder while blowing beyond Mach 1, if he's lucky, he won't be looking at these gorgeous gauges from Rolex. If he is, there's a good chance he's going to die. » 5/09/14 9:59am 5/09/14 9:59am

It's Amazing How Much Retouching Goes Into Even a Rolex Photo

We know how extreme photo retouching can get when human bodies are the focus. But what about when the subject is an inanimate object? This time-lapse shows the insane levels of doting that go into make a Rolex watch look its absolute best. » 1/16/14 3:40pm 1/16/14 3:40pm

The First Watch to Climb Mount Everest

As a watch is handed down from generation to generation, the stories behind its life make it more and more valuable. And as far as past lives go, this Rolex, currently on display at the Beyer Watch and Clock Museum in Zürich, Switzerland, could top them all. It accompanied Sir Edmund Hillary on one of the most famous… » 12/05/13 1:20pm 12/05/13 1:20pm

Omega's New Anti-Magnetic Watch Doesn't Need a Faraday Cage—It Is a…

The delicate inner workings of a mechanical watch handle magnetic fields—especially those generated the industrial electromagnets used in hospitals and power stations— about as well as two liters of Diet Coke handles a tube of Mentos. That is, not well. » 1/17/13 4:40pm 1/17/13 4:40pm

Custom Popeye Rolex Is $32,000 and Worth Every Penny

If the cheap cartoon-themed watch you've been wearing since high school is drawing disapproving stares at the office, this collaboration between Dr. Romanelli and Bamford Watch Department provides a stylish alternative that still embraces just a touch of whimsy. » 6/13/12 1:40pm 6/13/12 1:40pm

Even Without Diamonds and Gold, Rolexes are Still Amazing

Rolex watches are generally known for their use of opulent materials and straightforward designs that don't exactly scream playful. But this customized Submariner, designed by the Bamford Watch Department, eschews the diamonds and gold and platinum in favor of something a little more sleek and stripped down. Ever… » 5/16/12 6:20pm 5/16/12 6:20pm

This Silicone Rolex Watch Isn't Ashamed That It's an Incredibly Obvious…

Any random person on the street could easily spot Shelter Serra's silicone Rolex watches as being obvious knock-offs. But that's exactly their point. They're cool because they're so obviously fake—not only lacking the famous sweeping second hand, but any branded markings whatsoever. » 5/05/12 3:00pm 5/05/12 3:00pm

Building a Watch That Works At the Bottom Of the Ocean

The first time humans descended to the deepest spot on Earth, they were joined by a rare Rolex specially designed to withstand the immense pressures under water. And now that James Cameron plans to go deeper, Rolex wants to tag along again. » 3/21/12 2:20pm 3/21/12 2:20pm

Guy Tries to Sell Watch for $9.95, Gets $66,100

That smiling white-haired guy with the wine glass is Bob, a Navy doctor who put his watch for sale on eBay for $9.95. He got it cheap at a Navy Exchange fifty-two years ago. The final auction price: $66,100. » 12/08/10 7:00pm 12/08/10 7:00pm

Your Life in Rolex Time Sand

We often feature watches, full of complications, knobs, and weirdness. This is much simpler: Rolex Time Sand for hourglasses. One bag is equivalent to 30 days, and here's your entire life in Rolex sand: » 2/02/09 6:00am 2/02/09 6:00am

LG Shows Rolex Cellphone Concept

Attention Rolex shoppers: LG was demonstrating its concept mobile phones to a few select journalists in Asia, and according to Tech Digest, one of the handsets was » 10/10/07 12:41pm 10/10/07 12:41pm