OK, so maybe it's not that surprising that the Rolly got shown the door here only a year after its initial release, seeing that it's very expensive and not all that useful. But if you want a Rolly for some crazy reason, you'd better hurry now or you'll need to import one from Japan, where I guess people are still buying them. Either that or Sony is too proud to discontinue it in its home country just yet.

Update: Looks like this isn't true, according to Engadget. Thank heavens! [Sony Insider via BotJunkie]

Keep in mind, though two of these list for $400, most cap at $250, and they're all toys. They don't have a heck of a lot of AI, though they do have an impressive array of user-triggered functionality and some goofy "spontaneous" behavior. You ain't getting C-3PO no matter where you turn, not even R2-D2, but there's something cool about each of these:

Mr. Personality - $245
This is one weird bot. Turn it on and it will act like one of the many "personalities" you have downloaded to it, telling jokes, reading fortunes and interacting with you along the way.
Pros: 3-legged, multi-directional wheels move in all directions easily; multiple personalities technically mean relief from boredom; depending on the personality, it'll call you "master"
Cons: The default personality is very annoying; not enough functions to stay entertaining; obstacle sensors are too sensitive
Worth the money? Doubtful. Depending on the power of the development community some fun personalities may emerge, but they are severely limited by the options on the remote.

Rovio - $240
Maybe the most technical bot of the bunch, the Rovio is a webcam-on-wheels controlled via an internet interface. With some smart maneuvering, you can snoop on your daughter's date in the living room from the privacy of your bedroom. Or, if you have your own domain server, you can control the Rovio from anywhere in the world. It has major limitations, like an awful camera and outside of Internet Explorer you can't hear any sound, but its API allows customization so there's true potential that has yet to be reached.
Pros: Good looking, highly interactive UI; like Roomba, can return to its base to charge itself when batteries run low
Cons: Seriously shitty webcam; setting it up on a Mac is torture; if you bought this thinking you can easily control it from anywhere in the world for free you're SOL
Worth the money? Not yet. The Rovio is a great concept, but you'll be much better off waiting for version 2.0... or maybe 3.0.

Femisapien - $50
She's the female companion to Robosapien, and she'll blow you kisses, dance to music or speak in her very own gibberish language with you. She doesn't do anything very fancy, but she's the only girl here, so she looks better doing it than most of these other bots.
Pros: Fairly interactive; relatively inexpensive; giant robot boobs
Cons: Command system very complicated; routines aren't all that exciting
Worth the money? Only if your name is Zoltan.

iDance WALL-E - $53
The cheapest WALL-E of the crop, and a less expensive alternative to the Rolly, iDance WALL-E dances—if you can call it that—to the beat of your MP3 player, or his own built in sound bank. A one-trick pony, but I'll be damned if it isn't an adorable trick.
Pros: Look at that little bot—how could you not love it? His dancing is fun and silly, and he couldn't be any easier to use
Cons: The speaker sucks; WALL-E's moves don't match the music closely like Rolly's do
Worth the money? When we first saw the iDance WALL-E, he was only supposed to cost $25 bucks. But now, at twice the price, it's definitely one bot we can live without.

Ultimate WALL-E - $400
The name says it all: The biggest WALL-E of the litter is ultimate in every way. It will follow you around, dance to your music, or perform a pre-programmed series of movements and noises. Best of all, it uses a really interesting controller that can move WALL-E using a touchpad.
Pros: Big enough to seem realistic; a ton of features so it won't bore quickly
Cons: Expensive; controller has too many buttons that don't do very much; did I mention "expensive"?
Worth the money? Who has that kind of money to spend on a robot? Especially one that isn't programmable, upgradable or all that intelligent. It should've stayed at its original $190 price.

U-Command WALL-E - $130
U-Command WALL-E is the Baby Bear of the WALL-E bunch, just right in almost every way. Its controls are comparable to the Ultimate WALL-E, it can move, dance and make noises on your command, all for a much more attractive price.
Pros: Essentially a "lite" version of the Ultimate WALL-E for less than half the price, versatile controls allow for repeated play without getting too stale
Cons: The only WALL-E without a line-in speaker for MP3s; not as technically impressive as other over-$100 contenders
Worth the money? Totally. Even at $130, it's one of the cheaper robots on the list, and the most fun right out of the box.

Sony Rolly - $400
At first glance, the Rolly doesn't fit the traditional robot mold. The egg-shaped MP3 speaker looks like it's just another smooth white gadget with an "i" in front of its name. But when you see it in action, it's one of the most exciting little toys around, dancing wildly and putting on a light show to the rhythm of the songs coming from its body.
Pros: Great speaker; customizes dance/light shows to your own songs; amusing even after repeated viewings
Cons: Can't customize songs on a Mac (but you can on a Vaio!); can't jump to a specific track on the device
Worth the money? Surprisingly, it might well be. I can't put my finger on it exactly, but I get a huge kick out of the Rolly. The fluidity and snazziness of the movement and lights explains the steep cost.

D-Rex - $150
The scariest bot of the lot, D-Rex growls, attacks and lets out the sounds of bodily functions from every orifice. Rubbery, lizard-like skin and huge, moving yellow eyes add to the effect.
Pros: Creepy; fun to play with (for a while); the coolest looking of all the robots
Cons: Doesn't do too enough; may scare little kids (or is that a "pro"?)
Worth the money? Tough call. D-Rex is probably the biggest robot here and isn't that expensive for being so big. But since it only performs a few functions, don't expect anything close to a Pleo.

Elmo Live - $60
What's left to say about the newest version of every kid's favorite fuzzy friend? It raps, dances and tells stories and jokes, all in the body of the most popular Muppet of a generation.
Pros: Buy this for your kids and they will love you forever.
Cons: Don't buy this for your kids and they will hate you forever; also, the song "Elmo's Gotta Get On Up" has been stuck in my head for damn near six months
Worth the money? Do you have a choice? At $60 it's a steal compared to most of these other bots... but good luck finding it.

And now...
The Winner: U-Command WALL-E. One of the few bots here that is fun to play with more than once, this WALL-E is cute, interactive and kids can enjoy him without driving parents crazy by playing the same thing over and over—*cough*Elmo Live*cough*.

Runner-Up: Rolly. I can't stop looking at this little dude. His syncopated dancing demands attention from anyone who sees him, and he is the bot that performs his most essential function—playing music through a speaker—the best.

Honorable Mention: iDance WALL-E and Ultimate WALL-E. I like you both a lot, but why did you get me all excited with your decent prices, and then double them when I wasn't looking? Not cool guys.

The Loser: Rovio. No offense here Rovio, we really like the though of a remote controlled, customizable webcam and we think you will get it right one day, but right now you cost too much and the most important feature you have—your webcam—is absolutely terrible.

SONY'S ROLLY ROLLS INTO THE U.S.

SAN DIEGO, May 20, 2008 - For those who want to experience music through movement, Sony's Rolly entertainment player, a palm-sized, egg-shaped device that rolls and spins like it's dancing to the music, is now available at Sony Style retail stores nationwide.

Spawned from Sony portable audio technology and innovations in artificial intelligence, along with the company's design and entertainment legacy, this device provides a unique combination of music, motion and fun.

"Rolly has the ability to attract your attention as soon as you turn it on," said Brennan Mullin, vice president of marketing for audio at Sony Electronics. "It's a tremendous example of what can happen when entertainment and technology merge."

Clear Sound by Sony's Audio Technologies

Made for producing superb audio quality, Rolly features 180-degree, horizontally opposed stereo speakers. As a result, listeners can enjoy high quality sound from nearly anywhere in the room.

Sound reverberates from the surface the device is placed on, whether on a desk or on the floor. With a digital amp for high sound quality and speakers with neodymium magnets, powerful audio performance is delivered from the compact unit.

Rolly Brings Music to Life

With built-in robotic technologies, the device is designed to move its small arms, shoulders and wheels—six moving parts—to the beat of the music. With about 700 colors in its repertoire, lighting adds to the impact of the motion.

The Rolly device comes with choreography for three songs: "Also Sprach Zarathustra" (theme from "2001 - A Space Odyssey"), Avril Lavigne's "Girlfriend" and Earth Wind and Fire's "Boogie Wonderland." It can be powered up to play music and dance immediately right out of the box. Two additional tracks have been included to demonstrate how motion can be integrated into the listening experience.

Bringing out the Inner Choreographer

To choreograph an original routine, the unit comes with Rolly Choreographer software. Motions can either be created automatically by the software for a specific song, or for a creative twist, you can create customized choreography for your favorite music. Once choreography has been created, the software simulates how the device will move so you can preview the dance moves on a PC before transferring the routine to the unit.

After creating original dance routine programs, users can share choreography with others in the Rolly Go forum. Using the choreographer software, motion files can be uploaded or downloaded online from this site. Found at www.sonystyle.com/rolly, click on the Rolly Go icon to access the community and see what others have created.

Designed for Motion

The device's simple, clean, cable-less design lets it move freely on smooth surfaces. It is easy to change songs or control the volume by turning the wheels while the unit is on a surface or holding it in your hand. Shaking the device switches its music play to shuffle mode.

The player also contains Bluetooth® technology for wirelessly streaming music from a compatible PC or mobile phone.

Tiny Flash Entertainer

With 2GB flash memory, the player can store up to 520 songs for songs of an average of four minutes in length at 128kbps in the MP3 format. The battery life allows up to five hours of music playback and up to four hours of music and motion together on a single charge. The player supports non-secure AAC and MP3 formats.

Dance Off

Sony's Rolly entertainment player and Grammy™ -nominated R&B singer/dancer, Omarion, have teamed up for a dance off between man and machine. Omarion is known for his dance style and choreography that blends popping, locking, waving and break dance movement. You will soon be able to watch a dance off between the device and Omarion at www.sony.com/rolly.

Availability

The Rolly device comes in black and white and is available online at www.sonystyle.com/rolly and at Sony Style stores for about $400.

Microdisplay TVs are down 70%, but the fabulously floaty 70-inch SXRD is on target for its revised (that is, delayed) early December shipdate. No price change, but my guess is that the $6,000 tag will be slashed at some point. Says Vandenbree: "As long as people shop on cost per inch, microdisplay has a home."

Will flat-panel pricing erosion be major for this holiday season? Smaller screen sizes won't see much in the way of price drops, but in the larger screen sizes, 46" and 52" in particular, there will be drops.

Is Sony concerned with BD Profile 1.1 Blu-ray players from Samsung and Panasonic? "The important thing is the features. Performance doesn't improve with 1.1," says Glasgow, adding "The important thing is what studios are doing to add capability. 1.1 is just the beginning." He confirmed that not every Blu-ray feature can be upgraded via firmware, as we knew.

The HD DVD-Blu-ray Format War: "The war is continuing to rage. We're still in the middle. There's a lot more that can be done. Let me say this: there are 170 companies [in the Blu-ray camp] against two companies [in the HD DVD camp]. I find some abnormality in that. Let's leave it at that." He looks forward to more "performance" on Blu-ray, with increased studio involvement.

The new Sony Reader will get PDF support in January.

The Reader is finding an audience among the military, among companies who want to load up manuals for employees, and among housewives. Educational publishers are still slow to see its value: "They are probably a little old fashioned—probably not the right thing to say—but they are a little slow to adapt," says Glasgow, adding that he thinks they will get on track. Sony welcomes the Amazon reader and any other competition as "publicity for the category."

On Apple's success in the laptop business: "We have different sizes, weights [than Apple], and we're using different materials," says Glasgow, welcoming Apple's sales boost and saying it doesn't affect the Vaio division's competition. "This could be the best year in the history of Vaio. We're not in this to have 40% market share, we're here to continue to innovate and use that expertise to help us in consumer electronics." He mentioned that Leopard has problems of its own, though the crowd laughed (implying Vista problems of greater severity.)

On recent better-than-expected sales in the flash-memory music and video player (aka iPod nano) market: "We can't keep them on the shelf," says Vandenbree, saying the new players did better in walk-in brick-and-mortar sales, where people can see the products. "We'll take a bite out of Apple," says Glasgow. "We learned more about what to do right. I'm more frustrated than you that it took so long."

[Sony Electronics Official Blog]

The Rolly is motion-controlled, having sensors that know which way is up. You can fiddle with the volume by turning the player clockwise or anti-clockwise, and you can skip or repeat tracks by either rolling the player forwards or backwards, or shaking it. You can download dance moves to the Rolly, but there will also be software available to allow you to make up your own Rolly moves on your computer.

At $351, the Rolly is around three times cheaper than the Miuro, and it gives you the lumi re to go with the son, but there's something a bit pedestrian about Sony's design, IMHO. Other "Mmmmmm... No!" features include a titchy 1GB memory, although you can hook it up via Bluetooth to play tunes from your computer. Incidentally, you get five hours of battery time using the internal memory, and four and a half if you use Bluetooth.

To add insult to injury, Sony is selling the carrying case and charging cradle separately, for $17.50 and $35 respectively. I can't decide whether I think that Sony will roll this product out worldwide or not, but I would have thought it would sell well everywhere. [Impress through Google Translate]

After some arm twisting from website Digital Lifestyle, Sony brass admits that, yes, it's a digital media player, and they want us to think about it as a "music-focused Wii on wheels." You know a product idea's already in trouble when its company officials refer to their competitors when trying to describe it.

Here's the the teasing clues Sony is doling out bit by bit at its Rolly site, just in case reading a bunch of scrolling words is too tedious for you or might make you dizzy: small, motion, open, communication, freestyle, chill, lucky, abstraction, peace, shuffle, share, music, kurukuru. Got it? [Rolly]

One French source mentioned something about choreography, suggesting that the player could have some sort of motion-activated features on board. All we know is that an egg shape is not going to fit into the pocket very well, a subtle hint that this next attempt at domination of the music player world may be yet another stupid flop from that hapless four-letter-word outfit known as Sony. But let's reserve final judgment—we may be seeing real product by the end of the month. [Pocket Lint]