Mirrors, lenses and reflective surfaces are combined to arresting effect in this commercial for au Hikari, a Japanese high-speed optical ISP. The machine's optics work as one to reflect, focus, and diverge a single beam of light through a series of tasks, causing it to singe, melt and illuminate as it goes.
Every year, students from across the U.S. compete in Purdue University's Rube Goldberg Machine contest. This year's winners were invited to Jimmy Kimmel Live to present their 75-step zipper-zipping contraption – the first Rube Goldberg Machine in the competition's 31-year history to put a human inside the machine.
Happy holidays everyone. Enjoy the time with your family and friends and the days off you might get. Here's a holiday Rube Goldberg machine from Quirkology, it starts a little slow but then grows bigger and basically becomes a wonderful Christmas (or whatever holiday you celebrate) miracle. Have fun! Stay safe!
This stupidly complex contraption, called the Pancake-omatic, might not be the easiest way to make a pancake—but it's probably the most fun.
Cartoonist Rube Goldberg drew out comically complex machines that satirized the inventor's zeal to make modern life more convenient. Here, parkour practitioner Jason Paul throws himself in the middle of a warehouse-sized Rube Goldberg machine, complete with life-threatening tumbles and falls.
Commercial artist Josh Van Praag was commissioned by Alys Beach to do a piece of animation that would compliment the architecture of this house for their annual Digital Graffiti event, the key concept behind which is to cover as many walls as possible with video art and then throw a giant outdoor gallery party.
To be fair, they managed to take two pictures! But boy did it take them some time. There's at least a gazillion gorillapods, reflectors, flash cards, soft lights, cameras, printers and balls involved in this bat-shit crazy Rube Goldberg Machine.
Two Pratt graduate students, Alex Crawford and Austin Nelson, decided their lives—or studies, anyway—wouldn't be quite complete without having built a Rube Goldberg Machine of their very own. But it's not just a bunch plinking and plopping for its own sake; this complex contraption actually begins and ends with a…
OK Go (those guys from the treadmill video) employed a bunch of engineers from NASA's Jet Propulsion Laboratory to create this delightfully complicated Rube Goldberg machine music video. It's a must-watch.
This video had been posted previously on Gizmodo.
With over six million views in six days, OK Go's video for "This Too Shall Pass" is the latest in their unprecedented string of runaway YouTube hits. Lead singer Damian Kulash shared OK Go's video philosophy—and history—with Gizmodo.