Watch How OK Go Made Their Latest One-Take Optical Illusion Video

Last week, we showed you OK Go's new video, "The Writing's On the Wall," the latest in the band's series of impeccably orchestrated one-take videos chock full of optical illusions and visual tricks. Here's the behind-the-scenes look at how they did it. Short answer: it was frantically precise. » 6/25/14 11:20am 6/25/14 11:20am

Rube Goldberg Photobooth: The Most Complicated Way To Say Cheese

Two Pratt graduate students, Alex Crawford and Austin Nelson, decided their lives—or studies, anyway—wouldn't be quite complete without having built a Rube Goldberg Machine of their very own. But it's not just a bunch plinking and plopping for its own sake; this complex contraption actually begins and ends with a… » 4/11/11 10:00pm 4/11/11 10:00pm

Purdue's 156-Step Burger Maker Wins Rube Goldberg Contest

We've brought you Rube Goldberg-style clocks and toys, but none of them are a match for the 156-step device that's just won the annual Rube Goldberg Machine Contest. This year's challenge was to assemble a burger with vegetables, condiments and two bun halves. The meat was pre-cooked... a sensible idea to avoid fires… » 4/06/08 10:45am 4/06/08 10:45am