The flamboyant in-house cinema room boasts 24-karat gold gilding details, hand embroidered fabric seats and genuine antique candle holders throughout. That's nothing compared to the technology behind the flush finish. There are twenty-four 12-inch subwoofers, CAT/MBX speakers tuned by professional engineers, a 200 pound, 3 feet long Runco MBX-1 projector, which is able to crank out 40 ft wide images, thirty-eight distinct audio zones, with the cheapest speakers costing $2000 /pair and touchscreen controls, which double up as controls for the whole house. The cost of all this flawless gadgetry? A staggering, $3.4 million. We'll keep saving. Hit the link to check out the full gallery. [Home Entertainment]

Runco made itself famous by making intricately-engineered and finely-crafted projectors, and keeps up that grand reputation with this plasma display and its richly saturated colors. It has a serious contrast ratio going on, too, and no-nonsense Runco doesn't bullshit you with a lot of crazy contrast numbers—just taking a look at it told us we were looking at an HDTV set that deserved our respect. Now we'll just wait for that price to come down to about $5,000, and we'll pick one right up. – Charlie White

Runco [Press Release]

This is the home theater stratosphere, folks, where the lowest-priced projector starts at $11,995, and for a three-chip video Xtreme machine with all the options you'll spend $115,000. But if you're looking for a home theater whose projection quality is as good or better than most commercial cinemas, look no further. There's a lot of special technology at work here—just check out the press release after the jump for more acronym-infested trademarks than you'll see in a long, long time. The projectors will be available in October. – Charlie White

Projectors [Runco]

RUNCO LAUNCHES BROADEST LINE OF 1080p PROJECTORS IN THE HOME THEATER MARKET
Seven New High Performance 1080p Models to Debut at CEDIA EXPO 2006.

Union City, CA - August 16, 2006 - Solidifying its leading position in the high-end home theater market, at CEDIA EXPO 2006, Runco International will launch their highly anticipated line of single-chip and 3-chip state-of-the-art 1080p native resolution (1920 x 1080) DLP projectors and will showcase the exclusive demo of a 3-chip 1080p projector with CineWide technology in the Runco theater on the show floor.

A total of seven new 1080p projectors are being launched, rounding out the broadest projector line in the home theater market. Each new model is offered with Runco's exclusive CineWide and/or CineWide with AutoScope technology as an available option. Retail pricing ranges from just $11,995.00 for the single-chip DLP Reflection Series model to $115,000.00 for the most sophisticated 3-chip DLP Video Xtreme machine when equipped with the CineWide with AutoScope option and Runco's most advanced McKinley anamorphic optics.

Company President Bob Hana outlined Runco's strategy for providing dealers a complete spectrum of 1080p product choices, "Our goal is to offer our dealers 1080p solutions across the board in terms of price points, product features and performance, and the ability to spec the right product for every installation challenge they encounter. With our new 1080p portfolio, we are providing the product assortment they need to retain their competitive advantage."

"Each of these 1080p products has been engineered to Runco's exacting standards for the highest levels of video performance, and include Runco's industry leading Vivix video processing. The result is stunning 1080p imagery that can take full advantage of the emerging HD DVD and Blu Ray high definition DVD technologies coming to market. In addition, Runco's careful attention to scaling algorithms results in the finest reproduction of standard NTSC source material without picture degradation," Hana added.

Runco's new 1080p model lineup begins with two models in the Reflection Series, the RS-1100 and RS-1100 Ultra, both incorporating single-chip DLP based light engines engineered and calibrated for the finest video reproduction and certified to comply with the Imaging Science Foundation (ISF) exacting standards for excellence in picture quality. The RS-1100 and RS-1100 Ultra feature Runco's proprietary SuperOnyx light engine and Selectable Lamp Intensity Control (SLIC ) which provides two selectable lamp intensity levels to allow maximum flexibility for screen size, ambient light conditions, brightness and contrast balance, and preservation of usable lamp life.

The RS-1100 Ultra offers six CinOptx Proteus and Telesto premium grade lens options with a range of different throw distances. Features such as O-Path light path enhancement technology and AxiShift technology with a motorized horizontal and vertical lens shift system help resolve even the most challenging projector placement issues. Both of these products will set the standard for single chip 1080p DLP performance, representing the pinnacle in their product category.

Runco's no-compromise Video Xtreme portfolio is now expanded with the addition of five 1080p models. Designed and engineered with proprietary technologies, the Video Xtreme Series will include two new single-chip 1080p DLP projectors and three new 3-chip 1080p DLP projectors. All Video Xtreme projectors are paired with a new version of Runco's acclaimed DHD controller, the DHD-2 which is engineered for optimal 1080p performance with the new projectors. The VX-55d, the flagship of the Video Xtreme line will demonstrate its performance, features, and screen-filling power in the Runco Theater on the show floor, booth number 141.

All of these new Runco 1080p models will be on display in Runco's dealer presentation and training room #501 in the Denver Convention Center. In addition, select products will be demonstrated in the Runco theater at booth #141. Every new model in the fall lineup will be available by October, with some models already shipping.

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For more information on Runco International, Inc., please visit www.runco.com.