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No, Apple Still Isn't Going to CES
Editor Ryan Block Leaving Engadget
Engadget's Response to Applegate

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frigg
07/30/09

In reply to No, Apple Still Isn't Going to CES
Apple could easily put up a small trade show table at CES with brochures about its products, and a few bowls of free key chains and CD openers with the Apple logo on them. It’d be a great way for Apple to reach out to its customers, and a great way for customers to get excited about Apple. That’s PR 101, folks. Honestly, sometimes I wonder if Apple still thinks it’s operating out of a garage!
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jimmyg
07/30/09

@frigg: CES is a trade show, not a consumer event. While a large part of exhibiting there is to grab the press' attention, it's primarily a place for companies to sell their wares to retailers, which the company seems to have no trouble doing, at least in the case of iPods, without the expense of exhibiting, which all told is pretty costly.

Apple does a better job introducing new products on its own, and one of the reasons it's dumped MacWorld as a venue for that is likely the timing--it's more or less concurrent with CES, and its announcements can get lost in the clutter.

Otherwise, early January is a GREAT time to introduce new products to consumers, as they're already in a post-holiday spending mood (which is why we all get so many direct-mail pitches in January) and there's little in the way of Earth-shattering news to detract from the buzz of some new gizmos.
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frigg
07/30/09

@jimmyg&vroomtrap: Yeeeeeup. I was just funnin, imagining a crappy tradeshow table with product brochures, logo keychains and CD openers... what could be less Apple than that?! :P
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PurpleMonkeyDishwasher:
07/30/09

In reply to No, Apple Still Isn't Going to CES
Just check the CES website, Apple is not on the exhibitors list.

I think I'm starting to dislike Apple just based on the amount of news coverage they get.
In other news, Steve Ballmer (MS) and Paul Otellini (Intel) will be keynote speakers.
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Edited by PurpleMonkeyDishwasher: at 07/30/09 9:44 AM

OMG! Ponies!
07/30/09

In reply to No, Apple Still Isn't Going to CES

It's summer and it's time for me to bust-out my flip-flops.

If Apple goes to CES, please TV-B-Gone them from here to the end of time. And if they've locked it down, bust up their shit with a sledgehammer. Apple needs to learn to stop doing evil.

Have at them. I want to see buchanan hulk out and go berserk on their booth.
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TheSonOfKrypton
07/30/09

@OMG! Ponies!: Word.
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No, Apple Still Isn't Going to CES

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