Netflix and Samsung Partner to Instantly Stream Movies on Next Generation Blu-ray Disc Players

Samsung BD-P2500 and BD-P2550 Blu-ray Players Transformed into Gateways
that Give Consumers Access to More Than 12,000 Choices of Movies and TV
Episodes from Netflix
Partnership will Include Streaming to a Range of Home Entertainment
Products

LOS GATOS, Calif. and RIDGEFIELD PARK, N.J., Oct. 23
/PRNewswire-FirstCall/ — Netflix, Inc. (Nasdaq: NFLX), the world's largest
online movie rental service, and Samsung Electronics America, a market
leader and award-winning innovator in consumer electronics, today announced
a broad partnership to offer consumers the ability to instantly stream
movies and TV episodes from the Netflix Web site directly to their living
rooms via Samsung's BD-P2500 and BD-P2550 Blu-ray disc players. The
companies also said they are collaborating to enable Samsung to integrate
instant streaming from Netflix into a range of home entertainment products.

The BD-P2550 and BD-P2500 are currently available at $399.99. Consumers
who already own one of these Samsung players can upgrade their device at no
additional cost to enable instant streaming from a growing library of more
than 12,000 movies and television episodes from Netflix. The upgrade is
available at http://www.samsung.com/bluraysupport.

Instantly streaming movies and TV episodes from Netflix on the BD-P2550
and BD-P2500 is done through a wired broadband connection and a Netflix
Queue-based user interface. Netflix members visit the Netflix Web site to
add movies and TV episodes to their individual instant Queues. Those
choices will automatically be displayed on members' TVs and available to
watch instantly through the Samsung players. Once selected, movies will
begin playing in as little as 30 seconds. With the players' accompanying
remote control, Netflix members will be able to browse and make selections
right on the TV screen and also have the ability to read synopses and rate
movies. In addition, they will have the option of fast-forwarding and
rewinding the video stream.

Samsung's Blu-ray players offer Full HD 1080p playback and feature the
award-winning HQV(TM) processing chip for the highest quality viewing of
Blu-ray discs and astounding upconversion of standard DVDs. The players
also provide a truly immersive HD home theater experience with capabilities
to decode high-resolution multi-channel digital audio soundtracks and
7.1-channel analog audio outputs.

"Samsung has been at the forefront of innovation in consumer
electronics and has established a market leadership position in Blu-ray and
digital television," said Netflix Co-Founder and Chief Executive Officer
Reed Hastings. "We're excited about the upgraded Blu-ray disc players.
Moreover, we look forward to working with Samsung in the years to come to
deliver a variety of outstanding products on which consumers can watch
movies delivered over the Internet from Netflix."

"In its new form, Samsung Blu-ray players become the ultimate content
delivery box, combining on-demand access to movies and jaw-dropping Full HD
viewing," said Reid Sullivan, Vice President of Marketing, Audio/Video &
Imaging at Samsung Electronics America. "Samsung presents a new value
proposition for Blu-ray players by positioning it as a portal to a world of
engaging digital content, be it Blu-ray discs, movies from Netflix or other
online content."

About Netflix, Inc.

Netflix, Inc. (Nadsaq: NFLX) is the world's largest online movie rental
service, with more than eight million subscribers. For one low monthly
price, Netflix members can get DVDs delivered to their homes and can
instantly watch movies and TV episodes streamed to their TVs and PCs, all
in unlimited amounts. Members can choose from over 100,000 DVD titles and a
growing library of more than 12,000 choices that can be watched instantly.
There are never any due dates or late fees. DVDs are delivered free to
members by first class mail, with a postage-paid return envelope, from over
100 U.S. shipping points. More than 95 percent of Netflix members live in
areas that generally receive shipments in one business day. Netflix is also
partnering with leading consumer electronics companies to offer a range of
devices that can instantly stream movies and TV episodes to members' TVs
from Netflix. For more information, visit http://www.netflix.com/.

About Samsung Electronics America, Inc.

Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc.
(SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets
a broad range of award-winning, digital consumer electronics and home
appliance products, including HDTVs, home theater systems, MP3 players,
digital imaging products, refrigerators and washing machines. A recognized
innovation leader in consumer electronics design and technology, Samsung is
the HDTV market leader in the U.S. Please visit http://www.samsung.com for
more information.