I think the ad is shit, but I suppose I'll play devil's advocate and try to defend it a bit?
Maybe the point was with all these fake "viral videos" floating around, they would make one that was obviously fake and the oke would be that they still act like they're taking it seriously?
I don't know, but it sucks either way.
And I don't know if anyone else caught it, but at the end it says "Superfast Phone FTW!" I'm so sick of that term. Why not just go all out and say "EPIC WIN" while you're at it, you bunch of tossers.
@Bokusatsu_Tenshi: I don't consider any of these videos to be viral ads anyway. They've ruined the term by slapping it onto their shitty misinterpretations, but there are still good viral videos by people who actually get it.
The new trend is Twitter though, so I'm not sure which to hate more.
Obviously the point of this video was that you can take a photo on the Samsung phone REALLY fast instead of having to open an app, wait, focus, wait, snap.
I think it made the point.
I TRULY believe this is the worst Viral Video I have ever laid my two eyes upon. I mean, whoever thought this up should simply be murdered. That's how terrible it was.
@TheSonOfKrypton: I feel so bad for the people at the Ad Agency, the production house, and the post production house.
Ok, maybe not the ad agency so much.
Too many companies think this "viral" thing is the way forward and put pressure on people to come up with 'new' and 'exciting' and 'hilarious' videos.
The UFO didn't look real, for sure, but they probably had NO budget to make it any better. My guess is the 3D guy worked stupid hours for free to get this as good as it is.
So, do we murder the creatives who came up with the UFO idea, the account person who sold a 'viral' to Samsung, or Samsung for insisting on this type of low-brow marketing?
@bornonbord: This video just makes me want to go smash something! I completely agree with you on this. So much work went into this silly idea and it's going to make the poor 3D guy look bad. Having been in those shoes before (watch Jurassic Park III DVD menus) you'll know what I mean. *sob
@Die Fledermaus: Well clearly, the juxtaposition with the elephants and Picadilly "Circus"....ahh, who am I kidding; I just wanted to use the word juxtaposition.
07/21/09
Maybe the point was with all these fake "viral videos" floating around, they would make one that was obviously fake and the oke would be that they still act like they're taking it seriously?
I don't know, but it sucks either way.
And I don't know if anyone else caught it, but at the end it says "Superfast Phone FTW!" I'm so sick of that term. Why not just go all out and say "EPIC WIN" while you're at it, you bunch of tossers.
07/21/09
Back when the term "viral ad" hadn't been created, it was all about creativity and having tons of authentic views in few hours.
Now, viral ad means: Stupid artificial advertising we make to use blogs as marketing vehicles.
As always, money and corporations ruined a good movement.
On to the next trend...
07/21/09
The new trend is Twitter though, so I'm not sure which to hate more.
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I think it made the point.
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Ok, maybe not the ad agency so much.
Too many companies think this "viral" thing is the way forward and put pressure on people to come up with 'new' and 'exciting' and 'hilarious' videos.
The UFO didn't look real, for sure, but they probably had NO budget to make it any better. My guess is the 3D guy worked stupid hours for free to get this as good as it is.
So, do we murder the creatives who came up with the UFO idea, the account person who sold a 'viral' to Samsung, or Samsung for insisting on this type of low-brow marketing?
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And this is supposed to be viral? At least make it look a little blurry/fuzzy, like this one.
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So you are saying it is sort of like Vogon poetry?