<![CDATA[Gizmodo: sansa]]> http://tags.gizmodo.com/assets/base/img/thumbs140x140/gizmodo.com.png <![CDATA[Gizmodo: sansa]]> http://gizmodo.com/tag/sansa http://gizmodo.com/tag/sansa <![CDATA[Sansa Clip+ Review: Big Sound, Tiny Body]]> Sandisk's Sansa Clip has been the preferred cheap mp3 player for audiophiles for awhile now, and the Clip+ improves on the original in price, design, capacity and features. Basically, this is the best trash mp3 player around.

When I say "trash," I don't mean it's bad; quite the opposite, actually. But at $40/$50/$70 for 2/4/8GB capacities, the Clip+ is very nearly disposable—you can knock it around or drop it and not feel bad—making it an excellent player for workouts or as a spare in case your main PMP runs out of juice on a long trip.

What's New

The Clip+, unlike the Clip, packs a microSD slot for cheap expandable memory (up to 16GB at the moment). The microSD slot also supports SanDisk's own (admittedly stupid) SlotRadio cards. The clip on the back is no longer removable, and the headphone jack has been moved to the right side of the player, away from the miniUSB port. Oh, and the control pad is now square instead of circular. That's pretty much it for new features.

Why It's Great

What makes the Clip+ better than competitors like the iPod Shuffle and Creative Zen Stone is surprisingly excellent sound quality. This little guy has some power behind it, sounding as good as my Zune with a pair of decent earbuds. SanDisk clearly knows what they've got, since the Clip+, unlike other tiny budget mp3 players, supports audiophile codecs like FLAC and OGG.

It's got an FM radio, podcast support, and a voice recorder as well. It also auto-detects OS and will choose either MTP (Windows) or MSC (everything) when plugged in, meaning it supports every OS perfectly. The two-color OLED screen is bright and readable, and the player itself is miniscule and feels very tough—I've actually dropped it twice and there's nary a scratch on it.

Flaws

In terms of controls, it's not ideal—I'd really like to see a dedicated Back button instead of having to hit Menu and then select "Back to Music List," but after two minutes of toying around with the player, you'll have it figured out. The battery life isn't thrilling, rated at 15 hours, and I would have preferred a dedicated hold switch to the Home button playing double duty. Also, scrolling through long lists of artists or songs is a little pokey—it's no problem if you've only got a few GBs of music, but if you have a filled 8GB player with a microSD card, it'll be annoying.

Conclusion

It's the best low-end mp3 player on the market, without question. And did I mention it costs $50 for 4GB? That's $20 less than the iPod shuffle and the Clip+ has the shuffle handily beat on features and sound quality. I recommend the 4GB version—it's worth the $10 upgrade from 2GB, and 8GB is really more music than the little guy is built to handle. The UI's a little dated, but it's totally serviceable, and the player's strengths more than make up for its drawbacks. I've got absolutely no hesitation about recommending the Sansa Clip+ as a workout or spare mp3 player. [SanDisk]

Tiny and rugged body

Excellent sound quality and surprisingly extensive codec support

Competitively priced

UI hasn't evolved since previous model

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<![CDATA[Apple's Biggest PMP Competitor: "You Can't Out-iPod the iPod"]]> The image associated with this post is best viewed using a browser.Eli Harari, CEO of Sandisk (the world's number 2 PMP maker) recently admitted what's been obvious for years: Apple dominates the PMP market in the US so thoroughly that all other products are relegated to niche status.

Harari is in a unique position, in that while his company does compete with the iPod line, they're not vulnerable in the same way your Creatives, irivers, and Cowons of the world are. Flash memory chips, not PMPs, are Sandisk's primary product, so they can get away with this kind of admission of defeat (or reality). And in fact, while Samsung, not Sandisk, is Apple's main supplier of flash chips, Sandisk still reaps a ton of money from Apple courtesy of licensing fees on its many inventions. Still, it's refreshing (bracing, even) to hear such forthrightness from a CEO. [CNN]

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<![CDATA[Survey: 100% of Teens Want an iPod; 0% of Teens Want Any Other Player]]> News doesn't get much worse than this for the Zunes and Sansas of the world: a whopping 0% of surveyed teens planned on buying their devices, with 100% wanting an iPod in the coming year.

Piper Jaffray's biannual Teen Survey, in its eighth year, shows a serious drop off in interest for the Zune and Sansa. From last year's not-great 15% figure to this year's unfathomable 0%, it's just ugly.

But are these numbers accurate? For one, SanDisk had some decent numbers around 2007, but this survey says they peaked at 4%. It's certainly possible that SanDisk sold all of its products to adults and not teens, which would explain the discrepancy, but it still seems a bit fishy.

But in any case, Apple has just got to love seeing numbers like this. The age of iPod's total dominance over the PMP scene won't last forever, but with numbers like this it isn't ending anytime soon either. [Apple Insider via Crave]

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<![CDATA[Build Your Own MP3 Grenade For Free Cavity Searches]]> Using a (and I can't stress this enough) inert hand grenade, a 1GB Sansa MP3 player and a hacksaw, you too can make this lethal-looking portable player.

It doesn't look like too much effort is needed, but a basic description of the build can be found in the following link if you are interested in a little DIY project. The bonus is that it is also a sure-fire way to get cavity searched at the airport—if you are into that sort of thing. [Flickr via NYC Resistor via Make]

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<![CDATA[Sansa slotRadio Comes With 1,000 Songs Preloaded]]> Do you enjoy music but not enough to care what specific music you're listening to? Then the Sansa slotRadio is designed for you, it comes with 1,000 "hand picked" songs. No taste required.

Yes, Sandisk's newest Sansa makes acquiring music easier than ever, with 1,000 songs "handpicked from the Billboard charts" coming on a microSD card for use with the player. If you get bored of those songs, you can grab genre-specific 1,000 song bundles for $40 more.

It's a neat idea, what with the bundles bringing the costs of music down to a delicious 4 cents per song and cutting downloading out of the equation, but you've got to wonder what percentage of said songs will be ones you'll care about. I mean, I love music, but I love specific music, not just music in general. But hey, there are people out there who listen to light rock radio all day at work just to create background noise, so maybe there's more of a market for this stuff than I think. And hell, there's an FM radio integrated in there for those folks as well.

Oh, and the catch, if you were wondering, is that those $0.04 cent songs are locked to the card. No pulling them off onto your computer, no playing them on other devices, no backing up. Eep.

In any case, the Sansa slotRadio will be available in "early 2009" for $100 (1,000 song card included) at RadioShack.

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<![CDATA[Zero-Cost Gadget Upgrades For the Next Great Depression]]>

Hanging out at sites like Giz may have instilled in you an insatiable, pocket-emptying gadget habit. But now we're entering a new era—the old guys on the TV are saying that soon we may not even have pockets, let alone money for them. Don't panic though: You've probably got a wealth of gadgetry sitting underutilized in your living rooms, closets and basements, just waiting to be given powerful new (not exactly authorized) features. For free.

I've collected the best firmware replacements, software mods and homebrew hacks from the DMCA-flouting, EULA-hating frontiers of gadgetland that'll breathe new life into your stable of hardware and maybe—just maybe—let you feel that lusty new-gadget rush again.

Turn Your Xbox, Old PC or Apple TV into a Genuine Media Center

Xbox Media Center is about as refined as an unauthorized hack can get, playing back virtually any audio and video format, running a bevy of console emulators and still playing your Xbox games. To be honest, this should almost be viewed as a natural update for every Xbox, which at its core is a slow but functional PC with an easy TV connection. (Any actual PCs you have lying around can run a PC-ported version of XBMC.)

Boxee is a very slick fork of the XBMC project for Mac, and it's available for Apple TV. As shipped, the Apple TV works fine within the closed iTunes ecosystem, but Boxee's support for virtually every video codec and free online video like YouTube, CNN, BBC, and Revision3 will suit your new, more destitute lifestyle a bit better.

Difficulty: Easy to Moderate. Installation is pretty straightforward in most cases, with simple Boxee and XBMC setup programs available for Windows, Mac and Linux. Before you load XBMC, though, you have to mod your Xbox with one of these methods, many of which require a specific game. After that it's all install wizards and lollipops.

Installing anything on the locked-down Apple TV used to take some serious finagling, but there are now tools that will create an automated Boxee installer on a flash drive. Just plug the drive in, restart and you're good to go.

XBMC Online Manual

Boxee

Make Over Your iPod, Archos, iRiver or Sandisk with Rockbox

It's hard to look at the current generation of media players and not admire their diverse capabilities and extensible software platforms. That's not to say that your 5th-gen iPod doesn't play back music perfectly well, or that your iRiver H10 still isn't a kickass media player, but they do feel a bit dated. Rockbox replaces your MP3 player's operating system with something more substantial, effectively making it a completely new device. You get endless codec support, advanced audio options, dozens of games, useful apps like a calculator and a text editor, plus you can choose from tons of different interface skins for a unique look and feel. Rockbox's tweaking possibilities mean you will earn admiring "what is that?" questions from friends, and it won't cost you a thing. If your player isn't supported yet just hold on—everything from the Zen Vision:M to the Toshiba Gigabeat S has a fairly active dev team.

Difficulty: Easy. Rockbox has an automated tool called the Rockbox Utility available for Windows, Mac and Linux. It does the work for you. Even better, it often automatically configures your player to dual boot with its original OS.

Rockbox Official Site

Convert Your PC or Notebook Into A Much More Expensive Mac

It's undeniable that Macs are too expensive. For many, they are considered a luxury item whose added cost doesn't justify the benefit. Luckily Apple's switch to an Intel platform opened up a world of unauthorized OS X installations which can turn your existing PC into a powerhouse Mac Pro workstation, or morph your MSI Wind or Asus EeePC into the Mac netbook that should be in their goddamn product line anyway. Check the hardware compatibility list to see if your PC is eligible for the upgrade.

Difficulty: Moderate to Hard. If you're not morally opposed to downloading iATKOS and Kalyway, which are pre-patched Leopard install DVDs (this is bit torrent territory), then the process is much like installing any other OS. If you insist on building your own patched install from a DVD you own, then, well, good luck. Always check hardware lists first, though, because driver support is everything.

OSX86 Project Page

Flash Your Crappy Router Into a Top-Line Piece of Hardware

The DD-WRT project exists for a simple reason: Most routers are physically very similar, but are priced differently because of functionality derived from software. The DD-WRT firmware unlocks the potential of the most basic routers out there—too many to name but damn if yours isn't on the list. As it turns out, your budget model is kind of impressive: Program-specific traffic throttling, professional level wireless security and radical signal boosting are just a few of the dozens of new features that can be enabled.

Difficulty: Easy. If you can't manage this one, then you don't deserve a router—installation just takes a few clicks on the device's default configuration pages. A word of caution, though: Make sure your router configuration page is totally compatible with your browser before the operation, as some choke on Firefox and can botch firmware upgrades. Stick to IE if you have the choice.

DD-WRT Project Page

Download Updated Maps For Your Old GPS

I'm referring of course to capital 'D' downloading here, mainly because at the moment GPS map updates are a racket. You could spend hundreds of dollars on map data that is freely available on Google Maps, Microsoft Live and MapQuest, among others, or you can just, you know, not. Map packs for Garmin, TomTom and Magellan units are floating around torrent sites and usually don't require much more than a simple CD image mount and run routine to set up. (Guilty conscience sold separately.)

Difficulty: Easy to Moderate. If you're just running a copy of a CD, then you'll be able to use the installation wizards. Some more involved methods for Windows CE-based devices require some SSH file transfers, but these are relatively rare.

Jailbreak Your iPhone for Wi-Fi Internet Tethering

Two internet plans are enough, but to sign on to a mobile internet contract when you've already got unlimited iPhone data feels kind of stupid. Jailbreaking your iPhone is now about as easy as performing a firmware upgrade, and there are actually multiple tethering apps. PDANet and iPhoneModem both work a treat, but keep in mind that excessive usage could draw AT&T's attention and ire: Tethering is not allowed on the data plan, even though it works fine. Both apps are available in Cydia, where you can also find a limited assortment of other apps that don't have a place in the app store.

Difficulty: Moderate. Jailbreaking can be managed through the Dev Team's fantastic Quickpwn tool, but it does take a few minutes and can go wrong if instructions aren't followed closely. After jailbreak, Cydia and Installer fill the role of the gray-market app store, functioning as simple package managers that are arguably as polished as their more legitimate younger brother.

PDANet and iPhoneModem take different approaches to tethering, but neither requires more networking expertise than it would take to, say, set up a router.

iPhone Jailbreak

PDANet

iPhoneModem

Turn Your Wii Into a Free Emulation Machine

It's more than a little infuriating to have to repurchase your childhood library of console games from the Virtual Console, especially when free PC emulators and accompanying ROMs abound on the old intertubes. All you need is a copy of Legend of Zelda: The Twilight Princess, an SD card and an SD reader and you're ready to install A Boy and His Blob: Trouble on Blobolonia, which is pretty much all anyone has ever really needed since this whole "Video Gaming Television Machine" thing got under way in the first place. Throw in extended media playback and some helpful widgets for an extra value-add.

Difficulty: Moderate. This is one of the only hacks here that needs additional hardware to work, even if it's basic. The good news is that once you find a copy of Zelda and load up your SD card, the process pretty much takes care of itself. Further app installs are taken care of through a intuitive dedicated channel.

WiiBrew WIki

A great resource for similar projects is our industrious sister site Lifehacker, where you can find a veritable treasure trove of tutorials and tricks. Have you postponed any gadget purchases until you're sure your bank is solvent? Have any other budget hardware resurrection techniques that we missed? Let us know in the comments.

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<![CDATA[SanDisk Buys MusicGremlin; Revisits Wi-Fi Music Player Thing]]> Today SanDisk announced it would acquire the company that developed the chunky MusicGremlin Wi-Fi MP3 player, a device that made a smallish splash a few years ago for being the Zune before there was a Zune.

SanDisk itself has tried the Wi-Fi thing before with Sansa Connect (itself an acquisition), but that fell short of brilliance. We're thinking maybe this is their attempt to get it right on the second try.

We wish them luck, but since Microsoft's millions haven't been able to get the thing sorted out, and Apple's Wi-Fi Music Store has been little more than a press release, we're not certain there's a tree to bark up here. OK, that's pessimistic—the other half of me says the world is waiting for a killer app. Welcome to the... whatever. [SanDisk]

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<![CDATA[Sandisk Sansa Fuze Now Official]]> The much-rumored Sandisk Sansa Fuze has finally been brought out of the shadows, coming in 2, 4 and 8 GB sizes for $79, $99 and $129, respectively.[Gearlog]

SANDISK INTRODUCES THE STYLISH SANSA(R) FUZE™ MP3 PLAYER Multi-Faceted Music Player Rounds out the Sansa Product Line

MILPITAS, Calif., March 11, 2008- SanDisk Corporation (NASDAQ:SNDK), a
leading seller of MP3 players in the United States, today unveiled the
multi-faceted Sansa(R) Fuze™ MP3 player. The stylish music player is loaded
with capabilities and features to keep consumers well entertained while on
the go. Not only is it easy on the eye, it's easy on the pocketbook. With
availability planned for early April in the United States, the Sansa Fuze
player comes in a wide array of colors (pink, red, blue, black and silver)
and capacities (2, 4 and 8 gigabyte1 (GB)) with an expected starting price
of only $79.99 MSRP.
In addition to playing music, video, photos, FM radio and audiobooks, the
thin Sansa Fuze is packed with extras, including a microSD card slot to add
and transport content with ease; a voice recorder to capture thoughts on the
fly, and a bright, 1.9"color screen that allows users to easily navigate
their music or watch videos in landscape mode.
"The Sansa Fuze is an eye-catching player that consumers will enjoy for its
looks, capabilities and incredible value," said Eric Bone, vice president of
product marketing for Sansa, SanDisk's audio/video product line. "This new
MP3 player combines some of the best features found on other Sansa products,
including great sound quality. It's yet another strong offering by SanDisk
in the sub-$150 music player market."

A distinguishing feature of the Sansa Fuze player is its microSD™ card slot.
This memory slot provides consumers the ability to quickly add content onto
their device and expands storage capacity, giving ample space for thousands
of additional songs, hours of video and numerous photos. Plus, by using a
SanDisk microSD card, users can easily carry their music and other content
from their Sansa MP3 player to their mobile phone, or even their PC.

The Sansa Fuze MP3 player gives users access to subscription download
services from numerous sources, including Rhapsody To Go(R), Napster, eMusic
and others. In addition, it supports playback of a wide range of popular
music formats such as MP3, WAV, Audible (for audio books) and Windows Media
Audio (WMA) in both unprotected and protected files. Sansa Fuze supports
MPEG-4 video and JPEG photos. Its internal rechargeable battery will play up
to 24 hours of audio and five hours of video between charges.2

The MP3 player works with computers running Windows XP or Windows Vista. It
also works with Mac and Linux operating systems (under MSC mode).

Expected Pricing, Colors and Availability

The Sansa Fuze player is expected to be available in U.S. stores in early
April. The music player comes in a 2GB capacity (holds 500 MP3 songs3) with
an MSRP of $79.99, 4GB (1,000 MP3 songs) for $99.99 and 8GB (2,000 MP3
songs) for $129.99. The 2GB Sansa Fuze is available in black; the 4GB Sansa
Fuze is available in black, red, pink or blue, and the 8GB is available in
silver. For more information visit http://www.sandisk.com/sansafuze/.

The player is expected to be available from retailers in Canada and Europe
in late spring, with other regions of the world to follow.

The flash-based Sansa Fuze player rounds out the Sansa product family,
joining the popular, tiny Sansa Clip and video-centric Sansa View. The Sansa
audio/video line offers consumers highly affordable, yet fun and fashionable
music players loaded with appealing extra features.

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<![CDATA[Sansa Fuze Turns Up at Amazon]]> The Sansa Fuze, which we heard word of earlier, has just turned up at Amazon. The listing confirms the PMP will have a 1.9" screen, voice recording function (that works via the built-in microphone), microSD/microSDHC slot and will offer support for MP3, WMA and MPEG-4 encoded content. Retailing at $99 for a 4GB edition, the internal battery will squeeze out 24 hours of audio playback and 5 hours of video on a single charge. Checkout some more shots of the PMP below.

Amazon lists red, black and pink models, but there are no images of the pink or black varieties as yet. Standing in at 2.2 x 1.5 x 0.6 inches, it is a little thicker than the fruity equivalent, but if you were thinking of settling down with an iPod nano, you may want to wait for the verdict on the Fuze before you make any hasty decisions. [Amazon via DAP Review]

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<![CDATA[SanDisk Prepping Sansa Fuze?]]> SanDisk may have a new PMP on the way. An accessory bundle for something called a Sansa Fuze was spotted on maker HandStands' website earlier—currently the address redirects to generic Sansa accessories. The player pictured in the ad looks like competition for a 3G iPod nano, and will likely include 8-16GB of memory as well as video and radio playback. When we know for sure, you will too. [anythingbutipod]

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<![CDATA[NBC Jumps Into SanDisk's Fanfare TV Download Service]]> Though you can no longer buy episodes of "The Office," "Heroes" or "30 Rock" on iTunes, you will be able to purchase them in January from SanDisk's Fanfare service. Of course, if you recall, you can't download the shows to your computer. You will have to watch them on the $100 to $150 SanDisk Sansa TakeTV, which has some sluggish controls and video quality that isn't exactly hot. I'm stoked that SanDisk scored NBC because I want to see where Fanfare can go, but this sort of bush-league alliance, forged in flagrant defiance of its former friend Apple, makes NBC-Universal look like some kind of slutty ex. [Reuters]

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<![CDATA[32GB ScanDisk Sansa View on the Way?]]> The recently released Sansa View may already in line for an upgrade if some leaked info on the ScanDisk website is anything to go by. The link revealed listings for devices with 8, 16 and 32GB capacities with the high end price topping out at $330. And since a 32GB Sansa View does not currently exist, we can only assume that one will be released sometime in the near future. Not a confirmation by any means, but if you are planning on picking up a Sansa View, you might want to wait a little longer if a higher capacity interests you. [Dapreview]

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<![CDATA[SanDisk Sansa TakeTV and Fanfare Video Service Beta Reviewed (Verdict: Wait and See)]]> Over the weekend, Buy.com blabbed on SanDisk's Sansa TakeTV, formerly previewed as USB TV. Now available, the TakeTV mobile video player will cost $100 for 4GB and $150 for 8GB. Buy.com also mentioned the Fanfare video service, now in beta. It just so happens we got to play around with both, shoot some galleries and formulate some early opinions:

It's a funny little system, consisting of a video-capable USB flash drive, a dock with S-video, AV composite connectors and a power cord, and a remote that the flash drive can hug when not in use. You dock the USB drive to a Windows PC to load videos from the Fanfare service, but you can also dock it in any computer, Mac or PC, and load DivX, xVid and MPEG-4 videos onto it as a mass storage drive.Fanfare setup is extremely straightforward: you sign up for a free Fanfare account, download the Windows-only client software, browse the collections from CBS, Showtime and others (slated for heavy growth in the content-partner area, says SanDisk), and click the "plus" sign when you see something you like. If the TakeTV is plugged in, the video will begin loading. If not, you will be prompted to insert it.At the moment you can't download to hard drive, and need a TakeTV. In the future, SanDisk promises that other flash devices using the TrustedFlash DRM technology would be compatible with Fanfare downloads.

Downloads are encoded in DivX, and an hour of programming takes up just under 1GB of memory. Download time can be slow if your connection isn't up to it, but the experience wasn't unusually sluggish. A 4GB TakeTV can hold up to 5 hours of 720x480 programming.

Once your TakeTV is filled with good stuff—for now, most of it is free—you take it to your TV (like the name implies) and place it in the dock, which you connect to your TV via S-Video or composite, plus stereo audio.SanDisk_Sansa_TakeTV_Setup.jpgImmediately a rudimentary menu pops up, and shows you your content:SanDisk_Sansa_TakeTV_Screen.jpgYou select a video and after a potentially long "loading..." period, it starts to play. I'm not going to lie, the video doesn't look great on a big 1080p TV. I know that's being harsh, since it's just 480i, but the Vudu box with 480p upscaled content looked damn fine, and SanDisk's Fanfare content is nowhere near that quality. Shows look blurry (as you can plainly see in the shot below), though the sound (128 Kbps) is just fine.
SanDisk_Sansa_TakeTV_Video_Sample.jpgI had a bit of trouble with a few of the videos downloaded, but let me say that since this is a beta, I'm willing to let that slide. Of course the content on the site was sparse, and I'm willing to let that go for now, too, because I fully expect SanDisk to keep its promise of expanding options.

The beef I have now is with the hardware: the remote sucked—it was non-responsive and not terribly intuitive, and fastforwarding and rewinding were exercises in frustration. While I like the simple USB-drive technique for loading video, either with Fanfare or on your own, I think that the collection of pieces is a bit of a mess: despite the fact that the drive fits snugly in both the dock and the remote, there's no real clear way to hold all of it together in a tidy package. And if you lose the remote or leave the dock at home when you're at a friend's, you are screwed.

I branded this with a "wait and see" verdict because there's so much promise, but not enough delivered yet for a full-on gavel-banging judgment. My advice to you is to join Fanfare as a lurker, before you buy the TakeTV. If you start seeing content you want, you may consider TakeTV as it is currently the only way to make use of Fanfare video. Also, if you have loads of DivX vids and are constantly yearning for a way to shuttle them to your living room, here's your chance. But my early sense is, you'll have to put up with some growing pains before TakeTV is a mature, worthwhile product. [SanDisk's TakeTV Site]

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<![CDATA[SanDisk Sansa TakeTV Lets You Watch Videos Where You Like]]> The SanDisk Sansa TakeTV appears to have been leaked by the good guys at buy.com. The device will allow the user to transport video files (DivX, xVid and MPEG-4) to their TVs, without the need for encoding/burning.

The TakeTV will dock into any TV out and will provide a resolution up to 720 x 576 at a bitrate of 7Mbps. Sansa's USB 2.0 wonder will only support Windows (Vista and XP), comes with an included remote control and will allow widescreen 16:9 or standard 4:3 aspect ratio viewing. Pricing information and availability dates have not been announced, but it won't be long before buy.com spills the beans... [Buy.com]


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<![CDATA[SanDisk PR Spokesperson Vows to Shave Head if Zune Is #2 This Christmas]]> SanDisk PR spokespeaker Carmella Lyman just promised to ZDNet Writer David Berlind that she'd shave her hair if the Zune was #2 in the portable media player market after this Christmas. According to NPD group, Microsoft's currently ranked 4th place with 3%, and SanDisk is in 2nd place with 10%. If the Zune really was going to jump to 2nd place after the holidays, as Microsoft Entertainment and Devices President Robbie Bach "declared", both Carmella Lyman and David Berlind will shave their heads. Don't pick up the clippers just yet, because it's not that straightforward.

First off, the Bloomberg article that was cited that supposedly had Bach stating the Zune was going to be number two after Christmas doesn't explicitly have him saying that.

``When we're done with the holiday, people will look and say, `There's Apple and there's Microsoft,''' he said. ``The reality of the numerics are that Apple will still be No. 1.''

You could interpret that as a declaration that the Zune will be number two. But you could also interpret that as a consumer mindshare statement, with Microsoft joining Apple as the (only) two competitors for the average person's money.

Secondly, Robbie Bach would have to accept the challenge by October 31, which also involves him shaving his head if Microsoft doesn't become #2. That's a tough bet for an offhand statement you made.

However, even if the bet is accepted, Microsoft will have a hard time unseating SanDisk because of the way the market works. Over 70% of SanDisk's players are less than $100, and most of their product line costs less than Microsoft's cheapest player, which starts at $149. If this is the case, Microsoft's trying to grab land from Apple, not SanDisk, which is definitely harder—even with a big marketing push come November.

To win, Microsoft will have to spend lots and lots on ads and really hope Apple messes up somehow, which seems unlikely now that the latter's products for this Christmas are already on the table.

Our point? It seems unlikely that Microsoft can pull out the stops this season to blast away on TV ad time, online ad space, and print ad pages to get the consumers informed and interested in the Zune, even with the new and improved features. At this point it's not a problem of building a better product, it's a matter of getting it in front of people's faces. And that wonderful strategy of giving first-gen Zunes the new features may come back to bite them as most those 1.2 million customers probably won't be buying new players.

Here's our bet. If it somehow happens that Microsoft is ends up in the #2 spot by January 1, I'm going to shave my head—not because I don't think Microsoft can do it, but because my hair is getting a little long. [ZDNet via Zunerama]

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<![CDATA[SanDisk Reinvents 16GB Sansa View as Price-Slashed Nano Killer]]> SanDisk killed off its original Sansa View, a flash-endowed PMP shown at CES, and today announced that it is giving the name to a super-slim 16GB video and music player that will cost $199. It's no coincidence that this is twice the memory of Apple's new 8GB nano—at the same price.

SanDisk's 8GB View will cost just $149, the price of Apple's 4GB nano.

Battery life has been confirmed at 35 hours for music, and 7 hours for video. (According to Apple, the nano can pull off 24 hours of music or 5 hours of video on a charge.)

SanDisk's two Sansa View models will both be compatible with MicroSD/SDHC for memory expansion. Since there's a tiny 8GB SDHC card on the way, you could technically jack this thing up to 24GB pretty easily, though that 8GB card will definitely set you back a few clams. (In case you were wondering, you will not be able to move files back and forth from onboard memory to MicroSD card.)

Like SanDisk's other players, the View will have an FM tuner (20 preset channels) and a voice recorder with built-in mic.

The new View is SanDisk's first serious attempt at a video-capable player, with native support for H.264, WMV and MPEG4 video. (Earlier Sansas could play video, but only if you messed with it enough to make it work.) When you are in video mode, everything automatically reorients to landscape, so you can turn the View on its side and better enjoy the 2.4" 320 x 240 LCD.

SanDisk's marketing folks say that this player is geared more towards short clips than full movies, but then at the same time admit that 16GB means the ability to store over 30 feature films. (And you could watch three of them without plugging in.)

The View is the slimmest Sansa yet introduced. At its thickest is around a third of an inch—its total dimensions are 4.29" x 1.95" x 0.35", and it'll weigh just 2.9 oz.

Interestingly enough, SanDisk isn't partnered with anyone on this go 'round. The Rhapsody friendship from the E200R days appears to have fizzled, and the Yahoo branding that appeared with the Sansa Connect is, as yet, just a one-off thing.

Speaking of the Connect, the View will not have Wi-Fi. Then again, I can hear SanDisk saying, neither does the nano. Look for it this October.

Press release:

SANDISK ANNOUNCES THE NEW SANSA VIEW: A SLEEK VIDEO MP3 PLAYER WITH REMARKABLE FEATURES AND CAPACITY AT AN UNBEATABLE PRICE

MILPITAS, Calif., September 10, 2007-SanDisk® Corporation (NASDAQ:SNDK), the second largest seller of MP3 players in the United States, today announced the new Sansa® View - a video MP3 player with a vast array of features and generous capacity, at an unbeatable price. The sleek-looking Sansa View marries the finest MP3 player attributes with full-motion video support (typically found in larger portable media players (PMPs)), a larger screen, long battery life and generous capacity—all in a thin, easy-to-carry package. Expected to be available in October, the Sansa View will carry a manufacturer's suggested retail price of $199.99 MSRP for a 16GB flash-based player and $149.99 for the 8GB, far surpassing the competition with respect to value and price.

A significant step-up from the company's award-winning Sansa e200 music player series, the slim Sansa View features music, photos, FM radio and audio books, plus easy video transferring capabilities and hefty memory capabilities of up to 24GB (by using an optional 8GB microSD/microSDHC card).

"The Sansa View is a new video MP3 player that combines all of the great characteristics of a MP3 player with the video capabilities of a PMP, and packs it into a pocketable device," said Eric Bone, vice president of marketing for SanDisk's Sansa audio/video product line. "What's more, we're once again showing that category-leading technology can still be very affordable."

SanDisk's Sansa View video player innovates beyond the typical video loading procedure, making it easy for consumers to transfer videos natively using widely available software. Most popular formats are supported via embedded player functionality (H.264, WMV and MPEG4), or via a one-time software download of the Sansa Media Converter which quickly transcodes numerous video files, including DivX.

Consumers can purchase and insert one of SanDisk's microSD/microSDHC cards to play up to 24GB of music, video and photos on their Sansa View. (Today, SanDisk microSD/microSDHC cards come with capacities of up to 8GB.) In addition, the microSD card allows users to easily move their content to a cell phone or other mobile device.

A MP3 player at its core, the Sansa View device comes equipped with all the soup-to-nuts features typically found in the Sansa audio line. The smooth, backlit scroll wheel and vibrant 2.4" widescreen display make it easy to navigate to: a music library; video collection; digital photos; digital FM radio with 20 pre-sets; an integrated microphone and voice recording, and Audible audiobooks.

The device supports many music download and subscription services, including Rhapsody To Go®, Napster, eMusic and others.

The Sansa View player will come in two capacities—8GB and 16GB—and is expected to be available from retailers in the U.S. in early fall with other regions to follow shortly thereafter.

The Sansa View was first announced last January at CES. In June, SanDisk decided to re-scope the product to develop a player with new features and functionality that best suit current consumer interests.

SanDisk is the original inventor of flash storage cards and is the world's largest supplier of flash data storage card products, using its patented, high-density flash memory and controller technology. SanDisk is headquartered in Milpitas, CA and has operations worldwide, with more than half its sales outside the U.S.


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<![CDATA[Sansa Clip MP3 Player, Clippy Little Tyke]]> Finally, get the clip without losing your foreskin! The Sansa Clip will have tiny MP3 players running scared; the Shuffle and the Zen Stone better watch out, as the little Clip is set to show them a thing or two in miniscule music playback. Jump for the details.

Available in both 1GB and 2GB varieties the storage size is standard in the field, what is not standard is the inclusion of an FM radio, OLED screen, voice recorder and a more than reasonable 15 hour battery life. Playback formats supported will be MP3 and WMA only, but at $40 (1GB) and $60 (2GB), what are you complaining about? The small guy with big tricks is set for a September debut in those fun colours of black, red, blue and our favourite, pink. At this rate the Sansa Clip may even have a certain fatty running scared. That's right, run faster you fat-ass, Sansa's onto you! [Audio Junkies].

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<![CDATA[SanDisk's Sansa Connect Gets $100 Price Drop]]> The Sansa Connect Wi-Fi-enabled player we saw earlier this year is already getting a $100 price drop down to the pretty awesome price of $149. If you remember, the 4GB player lets you share your music with strangers like the Zune does, but it also lets you download unlimited Yahoo music right from the device as well. This is a pretty darn good deal now. [News.com]

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<![CDATA[SanDisk Players (Sansa) To Support DivX]]> sansayahoo.pngGood news to Sansa fans. Your favorite MP3 player line will support DivX video sometime in the near future, thanks to Sansa's new licensing deal with DivX.

Being able to natively support DivX means you can go and grab TV shows/movies off BitTorrent and put them directly on your player without any time-consuming transcoding beforehand.

Press Release [SanDisk]

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<![CDATA[Pandora's Zing-Powered Wi-Fi Prototype]]> pandorawifi.jpg In addition to all of the Sprint and Sonos goodies we broke before Pandora's press conference last night, we mentioned the company would show off a Zing-powered Wi-Fi prototype. TechCrunch managed to shoot a few pics of it, and we were right: it was built by SanDisk, so it naturally looks like the Sansa Connect, only "longer and thinner." Details are still scant: no word on storage, price, release date, or final name, but this could turn out to be a sweet little device, so stay tuned.


Prototype Of Pandora Wifi Device Shown Tonight In San Francisco [TechCrunch]

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