Watch the 1969 Pitch That Convinced AT&T To Adopt Its Iconic Logo

In the late 1960s, the telecommunications revolution was in full swing. Yet the logo of its biggest innovator, AT&T, had remained the same for 80 years. It was time for a complete brand overhaul, so AT&T tapped legendary graphic designer Saul Bass to do it. After working on a new logo for one year—one year!—this is… »7/28/14 3:15pm