Since I started talking about the io9 Space subsite on Twitter, promoted tweets in my feed switched to adverting ways to avoid burning bread. I hadn't previously considered that the high correlation between loving astronomy and night owls would result in an equally strong correlation with breakfast incompetence.
For something so familiar, cooking is incredibly mysterious. Ask a home cook what happens to a steak in a pan—hell, ask most chefs. It gets hot. It gets brown. It gets juicy. How do you like yours, again?