Russian Man Uses Horse Treadmill to Power Log Splitter

You may have seen the video above making the rounds on the old internet box. An anonymous Russian man is using his horse on a treadmill to power a log splitter. It's a brilliant idea, but far from new. Back in the late 19th century, the horse treadmill (or "endless floor") was considered the latest in high-tech… » 2/27/14 11:35am 2/27/14 11:35am

The Automatic Lumberjack of the Future

In the 1950s Americans were obsessed with push-button convenience. The future promised push-button meals, push-button cleaning, and even push-button schools. But this 1955 ad for ball bearings imagined something even weirder for the world of tomorrow: the push-button lumberjack. And amazingly, it was a vision that was… » 2/11/14 2:35pm 2/11/14 2:35pm

This Tricycle Printing Press Was the Hot New Advertising Stunt of 1895

In an effort to stick out from the crowd, advertisers often come up with clever ways to reach consumers outside the traditional world of media. These efforts come in many names and varieties: experiential, guerrilla, wild postings, the list is seemingly endless. But despite how clever many of these marketing tactics… » 8/15/13 4:44pm 8/15/13 4:44pm

Mosquitoes Genetically-Engineered to Self Destruct Could Wipe Out…

Scientists have bred mosquitoes in Guatemala that will cause mosquito genocide when they mate with normal mosquitoes. The idea is to thwart disease spread by the insects, in this case dengue fever. » 10/24/11 12:40pm 10/24/11 12:40pm

Now You Can Journey to the Exoplanets (and Create Your Own) on Your iPad

Scientific American has launched a nifty new app that lets you explore exoplanets - planets outside our own solar system - from the comfort of your iPad. » 10/04/11 4:20pm 10/04/11 4:20pm

Spot Faked Photos Using Light Sources, Eye Positions

With all the Apple fakes being tossed around the internet in the hours leading up to WWDC, how can us unassuming consumers figure out what's real and what's not? Luckily, Scientific American has got our backs with several ways photo editing masters spot a fake photo. » 6/08/08 10:00am 6/08/08 10:00am