Why Scientific American's Predictions from 10 Years Ago Were So Wrong

Recently, we did an experiment: We took an outdated issue of a respected popular science magazine, Scientific American, and researched exactly what happened to the highly-touted breakthroughs of the era that would supposedly change everything. What we discovered is just how terrible we are at predicting the long arc… »5/04/15 12:40pm5/04/15 12:40pm


Russian Man Uses Horse Treadmill to Power Log Splitter

You may have seen the video above making the rounds on the old internet box. An anonymous Russian man is using his horse on a treadmill to power a log splitter. It's a brilliant idea, but far from new. Back in the late 19th century, the horse treadmill (or "endless floor") was considered the latest in high-tech… »2/27/14 12:21pm2/27/14 12:21pm

The Automatic Lumberjack of the Future

In the 1950s Americans were obsessed with push-button convenience. The future promised push-button meals, push-button cleaning, and even push-button schools. But this 1955 ad for ball bearings imagined something even weirder for the world of tomorrow: the push-button lumberjack. And amazingly, it was a vision that was… »2/11/14 2:50pm2/11/14 2:50pm

This Tricycle Printing Press Was the Hot New Advertising Stunt of 1895

In an effort to stick out from the crowd, advertisers often come up with clever ways to reach consumers outside the traditional world of media. These efforts come in many names and varieties: experiential, guerrilla, wild postings, the list is seemingly endless. But despite how clever many of these marketing tactics… »8/15/13 4:50pm8/15/13 4:50pm